A 4-Point CRO Checklist to Give to Your Web Designers

A beautiful website can impress anyone upon first touch. It can scream “premium” and aid greatly in company branding. But beauty and the “wow factor” alone doesn’t lead to sales. Not if your user flows and general user experience isn’t optimized proper…

designer checklist

A beautiful website can impress anyone upon first touch. It can scream “premium” and aid greatly in company branding. But beauty and the “wow factor” alone doesn’t lead to sales. Not if your user flows and general user experience isn’t optimized properly. That just leads to a bounce. Most marketers and businesses think website aesthetics […]

The post A 4-Point CRO Checklist to Give to Your Web Designers appeared first on The Daily Egg.

F-Pattern: A Secret Weapon To Boost Website Conversions

The F-Pattern describes one way visitors view your content. Here’s how to optimize for it.
The post F-Pattern: A Secret Weapon To Boost Website Conversions appeared first on Neuromarketing.

web-design-f-pattern

The F-Pattern describes one way visitors view your content. Here's how to optimize for it.

The post F-Pattern: A Secret Weapon To Boost Website Conversions appeared first on Neuromarketing.

The Google Optimize Statistical Engine and Approach

Google Optimize is the latest attempt from Google to deliver an A/B testing product. Previously we had “Google Website Optimizer”, then we had “Content Experiments” within Google Analytics, and now we have the latest iteration: …

Google Optimize is the latest attempt from Google to deliver an A/B testing product. Previously we had “Google Website Optimizer”, then we had “Content Experiments” within Google Analytics, and now we have the latest iteration: Google Optimize. While working on the integration of our A/B Testing Calculator with Google Optimize I was curious to see […] Read More...

Costs and Benefits of A/B Testing: A Comprehensive Guide

This is a comprehensive guide to the different types of costs and benefits, risks and rewards related to A/B testing. Understanding them in detail should be valuable to A/B testers and businesses considering whether to engage in A/B testing or not, wha…

This is a comprehensive guide to the different types of costs and benefits, risks and rewards related to A/B testing. Understanding them in detail should be valuable to A/B testers and businesses considering whether to engage in A/B testing or not, what to A/B test and what not to test, etc. As far as I […] Read More...