[Case Study] Conversion Rate Optimization In Action: Intuit’s Mike Loveridge

Mike Loveridge is the Head of Conversion Rate Optimization at TSheets by QuickBooks, the world’s top-rated time tracking and scheduling software. In January of this year TSheets was acquired by Intuit, the #1 financial services company for helping smal…

Intuit case study: Crazy Egg heatmaps and recordings

Mike Loveridge is the Head of Conversion Rate Optimization at TSheets by QuickBooks, the world’s top-rated time tracking and scheduling software. In January of this year TSheets was acquired by Intuit, the #1 financial services company for helping small businesses scale, offering industry-leading tools like QuickBooks, TurboTax and Mint. The Process When tackling a new conversion rate optimization project, Mike generally takes the following steps: Reviews click data from Google Analytics, and past Optimizely tests, to find out where website visitors might be getting stuck in the funnel and on specific page sections Uses Crazy Egg Recordings and Snapshots to...

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The Practical Guide to Analyzing and Optimizing Your Blog

Google Analytics can be an intimidating tool to many marketers. It contains tons of information about your website visitors, but unlocking insights and coming up with action items is often a challenge when you’re faced with so much data. To avoid…

Crazy Egg's Practical Guide To Analyzing A Webpage

Google Analytics can be an intimidating tool to many marketers. It contains tons of information about your website visitors, but unlocking insights and coming up with action items is often a challenge when you’re faced with so much data. To avoid data paralysis, we recommend using Google Analytics to uncover your most popular webpages (let’s say your Top 5 to begin with), and then using Crazy Egg’s user behavior reports (Heatmaps, Scrollmaps, Confetti, Overlay and List) and A/B testing tools to optimize them. That way, every positive design change you make has the biggest impact to a visitor’s experience of...

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The Lifecycle of Website Optimization [Infographic and Guide]

In an ever-crowded market of newly launched businesses, reinvented rivals, and disruptive technology, it can feel impossible to reach your target audience. With worldwide ecommerce revenue projected to reach 4.88 trillion US dollars in 2021, your goal …

Lifecycle of Website Optimization

In an ever-crowded market of newly launched businesses, reinvented rivals, and disruptive technology, it can feel impossible to reach your target audience. With worldwide ecommerce revenue projected to reach 4.88 trillion US dollars in 2021, your goal should be to maximize your share as much as possible. That’s where website optimization comes into play. According to BrightLocal, 97% of consumers looked online for local businesses in 2017, so it pays to invest in attracting and capturing new traffic.   Here are two major website-building misconceptions that trip up B2C and B2B companies alike:  Businesses need to jump on the latest...

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