The Big News

Widerfunnel and Conversion merge brands to create the world’s largest specialized experimentation agency.

Widerfunnel and Conversion merge brands to create the world's largest specialized experimentation agency.

Machine Learning and Experimentation

Although machine learning can enhance and complement traditional A/B tests and experimentations, it can’t serve as a total replacement.

Although machine learning can enhance and complement traditional A/B tests and experimentations, it can’t serve as a total replacement.