The Big News
Widerfunnel and Conversion merge brands to create the world’s largest specialized experimentation agency.
Widerfunnel and Conversion merge brands to create the world's largest specialized experimentation agency.
Tag: Cat 1
Spotlight: How Direct Energy is powered by a “just test it” mentality
Spotlight: AT&T’s Brianna Warthan on why velocity isn’t the best program metric
Spotlight: Nationwide’s Julia Barham on research techniques that drive expansive growth
Machine Learning and Experimentation
Although machine learning can enhance and complement traditional A/B tests and experimentations, it can’t serve as a total replacement.
Although machine learning can enhance and complement traditional A/B tests and experimentations, it can’t serve as a total replacement.