The clash between data purists and pragmatists is an age-old question, and one that every organization has to face once it grows large and mature enough.
Mature experimentation programs can capitalize on Black Friday to discover new customer insights and the most performal version of their website.
Although there are many CRO tools available, simply picking a single tool and using it won’t have the effects you’re looking for.
David Card, Joshua Angrist, and Guido Imbens won the Nobel Prize in economics; further recognition that evidenced based decision making provides the best results.
When CRO and UX Research insights are combined, companies are able to make more impactful changes to their digital experience, both in terms of bigger increases in conversion, as well as bigger improvements to the customer experience.