Business Email: Don’t use a “NOREPLY” Address

Have you ever received an email from a “noreply@” address? Of course, you have! This is a “standard practice” that many companies do that removes the human element from your emails. Do you want your customers to open and engage with your emails? Don’t be a robot. In this video, I give you an easy […]

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Have you ever received an email from a “noreply@” address? Of course, you have! This is a “standard practice” that many companies do that removes the human element from your emails. Do you want your customers to open and engage with your emails? Don’t be a robot. In this video, I give you an easy step to make your emails more human.

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Transcript:

Your company is sending emails. But what should the sender name be, on those emails? (rock music) Whatever you do, at least don’t send emails out of a @noreply email. So you’re sending emails to me, but I cannot send emails to you? That doesn’t kind of jive. And essentially you need to be customer-centric right? So it’s, you want people to respond, you want engagement. So it’s like yes reply would a better one. But of course don’t put like, machine names into the sender, sender names and emails. Use a human name. Who is actually sending out this email? Is it Linda? Is it Suzy? Is it you? Whatever your name is. Make it come from you. So let’s say your name is Linda, and I’m subscribing to your newsletter. And then you quit and move on, and Robert takes over, and Robert starts sending emails. I don’t know who Robert is, so when I see an email from Robert, I’m like who the hell is this guy? I’m gonna unsubscribe. I’m gonna hit spam. So people change, that’s normal. People will you know, do stuff. So, and you are a company. So, the better way to do this, while still keeping a human face to emails, is to send from John at this company, or you know, Pep from CXL sends emails. Or if you know, my colleague Wade sends emails, then it’s Wade@CXL. So we always know, ah, this is this company, it’s just somebody else. So be a human, don’t use no reply, and don’t use robots. (rock music)

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Manager Trouble, What Do You Do? (Value Your Craft & Yourself)

Are you having issues with your manager? What do you do when your manager just doesn’t get it and it’s difficult to get work done? Value your craft and yourself, don’t work for a manager that forces you to do your job wrong. Learn what you should do if your manager pushes back. Stand up […]

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Are you having issues with your manager? What do you do when your manager just doesn’t get it and it’s difficult to get work done? Value your craft and yourself, don’t work for a manager that forces you to do your job wrong.

Learn what you should do if your manager pushes back. Stand up for yourself and what you believe in. Do quality work for quality people.

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Transcript:

What do you do if your manager just doesn’t get it? (rock music) So let’s say you work for a manager, and your job is to be the content marketer, so you wanna write some really good shit. Some in-depth posts, stuff that will help people, but your manager says, “No no no no, “we just need as many as possible for SEO, “just gonna put these with 300-word articles out there, “we need 70 a month, or whatever.” What do you do in that situation? Or, the other day, I was talking to somebody who says they have conversion optimization program, they were running A/B tests, and her boss forces her to deploy tests where the statistical significance is 65%. That’s like flipping a coin, you don’t know anything. And I mean, don’t even get me started when you should end A/B tests. The main point is that if your manager just doesn’t get it, and makes you do bad work, what are you do in that situation? First of all, you should try to educate. You should try to educate the manager about why it’s important to be better, why it’s important to know your statistics, ’cause otherwise, we’ve rendered the whole CRO process useless. It’s just a waste of money. Or, you know, we can’t build a good brand if we’re publishing rubbish content. And whatever it may be, value your craft. Be a specialist. Be somebody who has standards. Stand for something. And if your manager still doesn’t get it, and you’re getting a lot of pushback, move on! Quit! Go somewhere else! Lots of companies run where they value your kind of people. It’s your life. It’s not worth wasting. So don’t work for a jerk boss. (rock music)

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A Beginners Guide to User Experience (UX) Testing

If you are reading this then you’ve probably just been given the job of improving a website, app, product, or maybe even a real-world service. Like with most things that are new, you aren’t sure where to start and might be a little overwhelmed with the…

If you are reading this then you’ve probably just been given the job of improving a website, app, product, or maybe even a real-world service. Like with most things that are new, you aren’t sure where to start and might be a little overwhelmed with the amount of information Google is throwing back at your […]

6 key insights from the “State of Experimentation Maturity 2018” research report

While Web Development and QA skills are a priority for every organization surveyed, organizations at the “Scaling” maturity level are…Read blog postabout:6 key insights from the “State of Experimentation Maturity 2018” research repo…

While Web Development and QA skills are a priority for every organization surveyed, organizations at the “Scaling” maturity level are...Read blog postabout:6 key insights from the “State of Experimentation Maturity 2018” research report

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A tactical guide to creating emotional connections with your customers

Anxiety. Relief. Pain. Desire. Frustration. We’ve been talking a lot about emotion lately. And for data-driven marketers, it’s easy to…Read blog postabout:A tactical guide to creating emotional connections with your customers
The post A tactical guid…

Anxiety. Relief. Pain. Desire. Frustration. We’ve been talking a lot about emotion lately. And for data-driven marketers, it’s easy to...Read blog postabout:A tactical guide to creating emotional connections with your customers

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9 marketing trends you should track in 2018

“Growth marketing” has become mainstream. Experimentation is revolutionizing organizational culture and breaking down internal silos. Testing is bridging sales, marketing,…Read blog postabout:9 marketing trends you should track in 2018
Th…

“Growth marketing” has become mainstream. Experimentation is revolutionizing organizational culture and breaking down internal silos. Testing is bridging sales, marketing,...Read blog postabout:9 marketing trends you should track in 2018

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Beyond the buzzword: What “artificial intelligence” means for marketing leaders, right now

By far the greatest danger of artificial intelligence is that people conclude too early that they understand it. ― Eliezer…Read blog postabout:Beyond the buzzword: What “artificial intelligence” means for marketing leaders, right now
The post Beyond …

By far the greatest danger of artificial intelligence is that people conclude too early that they understand it. ― Eliezer...Read blog postabout:Beyond the buzzword: What “artificial intelligence” means for marketing leaders, right now

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User Testing on Any Website – No Code Required

Testing a website or prototype just got a lot easier. We’re happy to announce a new version of our no-code user testing solution is now live and enables usability tests to be ran on virtually any website or prototype. What this means is as a UXer you n…

Testing a website or prototype just got a lot easier. We’re happy to announce a new version of our no-code user testing solution is now live and enables usability tests to be ran on virtually any website or prototype. What this means is as a UXer you no longer need to get your dev team […]