A tactical guide to creating emotional connections with your customers

Anxiety. Relief. Pain. Desire. Frustration. We’ve been talking a lot about emotion lately. And for data-driven marketers, it’s easy to…Read blog postabout:A tactical guide to creating emotional connections with your customers
The post A tactical guid…

Anxiety. Relief. Pain. Desire. Frustration. We’ve been talking a lot about emotion lately. And for data-driven marketers, it’s easy to...Read blog postabout:A tactical guide to creating emotional connections with your customers

The post A tactical guide to creating emotional connections with your customers appeared first on WiderFunnel Conversion Optimization.

9 marketing trends you should track in 2018

“Growth marketing” has become mainstream. Experimentation is revolutionizing organizational culture and breaking down internal silos. Testing is bridging sales, marketing,…Read blog postabout:9 marketing trends you should track in 2018
Th…

“Growth marketing” has become mainstream. Experimentation is revolutionizing organizational culture and breaking down internal silos. Testing is bridging sales, marketing,...Read blog postabout:9 marketing trends you should track in 2018

The post 9 marketing trends you should track in 2018 appeared first on WiderFunnel Conversion Optimization.

Beyond the buzzword: What “artificial intelligence” means for marketing leaders, right now

By far the greatest danger of artificial intelligence is that people conclude too early that they understand it. ― Eliezer…Read blog postabout:Beyond the buzzword: What “artificial intelligence” means for marketing leaders, right now
The post Beyond …

By far the greatest danger of artificial intelligence is that people conclude too early that they understand it. ― Eliezer...Read blog postabout:Beyond the buzzword: What “artificial intelligence” means for marketing leaders, right now

The post Beyond the buzzword: What “artificial intelligence” means for marketing leaders, right now appeared first on WiderFunnel Conversion Optimization.

How to use pricing psychology to motivate your shoppers

Black Friday, seasonal sales, and post-holiday blow-outs: Throughout the year, marketers rely on deals and discounts to get rid of…Read blog postabout:How to use pricing psychology to motivate your shoppers
The post How to use pricing psychology to m…

Black Friday, seasonal sales, and post-holiday blow-outs: Throughout the year, marketers rely on deals and discounts to get rid of...Read blog postabout:How to use pricing psychology to motivate your shoppers

The post How to use pricing psychology to motivate your shoppers appeared first on WiderFunnel Conversion Optimization.

User Testing on Any Website – No Code Required

Testing a website or prototype just got a lot easier. We’re happy to announce a new version of our no-code user testing solution is now live and enables usability tests to be ran on virtually any website or prototype. What this means is as a UXer you n…

Testing a website or prototype just got a lot easier. We’re happy to announce a new version of our no-code user testing solution is now live and enables usability tests to be ran on virtually any website or prototype. What this means is as a UXer you no longer need to get your dev team […]

Inside Atlassian’s Design Teams

This episode is the first episode for series 2. If you’re like me, when you think of a company like Google, Facebook or Uber you generally don’t think of the people within it. Maybe you think of their famous founders and project their personality trait…

This episode is the first episode for series 2. If you’re like me, when you think of a company like Google, Facebook or Uber you generally don’t think of the people within it. Maybe you think of their famous founders and project their personality traits onto an imagined company persona. How do you scale from 6 designers to 120 without breaking […]

12 UX Games That Build Engagement

During a recent podcast with the VP Head of Design at SAP, Janaki Kumar, she discussed the benefit of using games to build engagement amongst workshop participants. Following on from this, we wanted to hear from you. What games had you played, or use, …

During a recent podcast with the VP Head of Design at SAP, Janaki Kumar, she discussed the benefit of using games to build engagement amongst workshop participants. Following on from this, we wanted to hear from you. What games had you played, or use, and why are they great? We ran a competition and chose […]

Finding The Holes In Your Website’s UX

Fact #1: Many companies spend thousands of dollars on their website. Fact #2: Most of these companies have little idea whether their website is achieving its goals. UX testing is the mechanism that informs a company as to whether their website is worki…

Fact #1: Many companies spend thousands of dollars on their website. Fact #2: Most of these companies have little idea whether their website is achieving its goals. UX testing is the mechanism that informs a company as to whether their website is working for them or against them. The following article provides a high-level report […]

Competitive Benchmarking: The Art of UX Espionage

For many companies, competitive benchmarking is a foray into the world of espionage. Being able to see which elements of your competitor’s website are working, and which are not, can be a revelation. One of Loop11’s great features is the ability to run…

For many companies, competitive benchmarking is a foray into the world of espionage. Being able to see which elements of your competitor’s website are working, and which are not, can be a revelation. One of Loop11’s great features is the ability to run user testing on practically any website. It was this ability which Loop11 […]