A Nudge From The World’s Most Famous Prison

The Tower of London has been a prison, a palace, and a fortress. Now, it offers a lesson in behavioral economics.
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Tower of London

The Tower of London has been a prison, a palace, and a fortress. Now, it offers a lesson in behavioral economics.

The post A Nudge From The World’s Most Famous Prison appeared first on Neuromarketing.

Peak-End Rule: Why You Make Terrible Life Choices

It’s New Year’s Eve. There I am on the dance floor – it’s teeming with people and there’s hardly space to breathe. Loud thumping music pierces my eardrums and I have no idea where my friends are. Then, the guy next to me takes a misstep, spills a…

It’s New Year’s Eve. There I am on the dance floor – it’s teeming with people and there’s hardly space to breathe. Loud thumping music pierces my eardrums and I have no idea where my friends are. Then, the guy next to me takes a misstep, spills an entire cup of beer down my shoulder. […]

The post Peak-End Rule: Why You Make Terrible Life Choices appeared first on Nir and Far.