The Persuasive Power of Privileged Moments

Check out this video: Ok, now check out a similar technique: Or how about the same general technique used for another cause: And just so you can really see the pattern, how about this: In every case, the ad’s effectiveness comes from what Cia…

Check out this video: Ok, now check out a similar technique: Or how about the same general technique used for another cause: And just so you can really see the pattern, how about this: In every case, the ad’s effectiveness comes from what Cialdini calls Pre-Suasion and the creation of “Privileged Moments.” Cialdini’s overall thesis is that the […]

Why Most Radio Ads Suck?

Well, first of all, do they suck? And compared to what? Do they suck any worse than most ads on TV? Yes and no. Comparing Apples to Apples Most people think radio ads suck worse than TV ads because the average radio ad one hears sucks compared to the a…

Well, first of all, do they suck? And compared to what? Do they suck any worse than most ads on TV? Yes and no. Comparing Apples to Apples Most people think radio ads suck worse than TV ads because the average radio ad one hears sucks compared to the average TV ad one sees. But […]

Demo vs. Dramatization

What’s the difference between a demo and a dramatization? You might have a different answer, but for me, it boils down to: Character vs. Salesperson Scenario vs. Situation Focus on Stakes vs Focus on Feature A demo, in essence, is a salesperson putting…

What’s the difference between a demo and a dramatization? You might have a different answer, but for me, it boils down to: Character vs. Salesperson Scenario vs. Situation Focus on Stakes vs Focus on Feature A demo, in essence, is a salesperson putting a product in a situation wherein it can showcase the operation of […]