SparkToro Demographics: 3 Underrated Ways to Upgrade Your Marketing

It’s been about one year since we launched Demographics in SparkToro, and it’s one of our most popular features. Many of our customers use the insights to develop personas, run programmatic ads, evaluate brand marketing partnerships, and more.

But I…

It’s been about one year since we launched Demographics in SparkToro, and it’s one of our most popular features. Many of our customers use the insights to develop personas, run programmatic ads, evaluate brand marketing partnerships, and more. But I have a feeling there are even more creative use cases that our community hasn’t yet tapped into. So I’m outlining…

The Persuasive Power of Privileged Moments

Check out this video: Ok, now check out a similar technique: Or how about the same general technique used for another cause: And just so you can really see the pattern, how about this: In every case, the ad’s effectiveness comes from what Cia…

Check out this video: Ok, now check out a similar technique: Or how about the same general technique used for another cause: And just so you can really see the pattern, how about this: In every case, the ad’s effectiveness comes from what Cialdini calls Pre-Suasion and the creation of “Privileged Moments.” Cialdini’s overall thesis is that the […]