8 Counterintuitive Marketing Strategies That Actually Work

Cold outreach is typically seen as a numbers game: hit as many inboxes as you can, assuming 5% or fewer will convert. But I’ve never agreed with that approach because I believe my reputation is on the line when I message a stranger. I don’t want them t…

Cold outreach is typically seen as a numbers game: hit as many inboxes as you can, assuming 5% or fewer will convert. But I’ve never agreed with that approach because I believe my reputation is on the line when I message a stranger. I don’t want them to feel like I copy and paste the same message to hundreds of…

What Your Marketing Needs is a Bad Guy

If you’re a big brand, already established, conservative in your ways and happy with your performance, this advice isn’t for you. But, if you’re a startup, an underdog, a challenger, you need to hear this.

Villains are a good thing…

If you’re a big brand, already established, conservative in your ways and happy with your performance, this advice isn’t for you. But, if you’re a startup, an underdog, a challenger, you need to hear this. Villains are a good thing. Stories with villains make sense. They can be memorable. They can have depth and purpose. Stories without villains are meandering,…

The Persuasive Power of Privileged Moments

Check out this video: Ok, now check out a similar technique: Or how about the same general technique used for another cause: And just so you can really see the pattern, how about this: In every case, the ad’s effectiveness comes from what Cia…

Check out this video: Ok, now check out a similar technique: Or how about the same general technique used for another cause: And just so you can really see the pattern, how about this: In every case, the ad’s effectiveness comes from what Cialdini calls Pre-Suasion and the creation of “Privileged Moments.” Cialdini’s overall thesis is that the […]

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