When an existing subscriber subscribes to your email lists again, what does it mean to you: a new conversion or just another duplicate email address? Your answer depends on the email marketing strategy you’ve chosen for your business. But no … Continue reading →
For those who may not know, I write most of my posts over at one of my newer sites The Ecommerce Expert now. Most of my activity has moved there so be sure to head on over and subscribe to get the latest updates. With that said, I thought it would be i…
One of the fundamental new features of Universal Analytics is user-centric measurement. This includes measurement across multiple devices – computers, smart phones, tablets, kiosks, etc. But this change introduces a number of new challenges for analysts and marketers. In order to do cross device measurement you need to understand some of the challenges and limitation. […]
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We’ve been talking about Universal Analytics for a long time – over a year. In that time Universal has always been in beta because it was not 100% compatible with the existing version of GA. Sure, various parts of the Universal platform have rolled out, like the Measurement Protocol and Dimension Widening, but we were […]
The best way to improve your email marketing is to ask an expert what works and what doesn’t. He has years of experience ahead of you, so he has the prerequisites to give you good advice. To find out what … Continue reading →
A few months ago we managed to reach a very important milestone in journey to make PadiAct the best email lead generation tool for all platforms and businesses of all sizes. That mark represents collecting 3 million leads for our users. … Continue reading →
People have been arguing/debating over the value of these 2 for some time now. Because of this constant debate, we decided to put some perspective into the argument. Let the numbers decide. If you are a smart marketer, you will … Continue reading →
A while ago I wrote Advanced Content Tracking – a post about how to measure if users are actually reading your content. I’ve been getting a lot of requests to update this code for Universal Analytics. So here it is – an updated script specifically for use with Universal Analytics. This Google Analytics customization collects […]
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Oh, Valentine’s Day! One of the finest days of the year, a day when ecommerce businesses can drive some serious revenue. If you are on the hunt for some fresh ecommerce marketing ideas or you just need some inspiration for … Continue reading →
Everyone wants a piece of the pie that it’s called Valentine’s Day. With men expected to spend more than $130 on average and women to spend on average at least $50, online marketers are dying to get a share of … Continue reading →