Track What Visitors Copy From Your Site in Google Analytics

As you might be able to tell, it’s important for me to know if people are copying scripts from my site. To me, if a high proportion of visitors are copying my code, I know I’ve done my job. It’s simply a fancy way for me to determine engagement… but it’s not a typical behaviour […]

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Track What Visitors Copy From Your Site in Google Analytics is a post from Robert Kingston who blogs about Conversion Optimisation and Analytics Tips.

Track How Far Your Users Scroll in Google Analytics

Update 09/01/13: Improved script to exclude MSIE 5-8 as they don’t play nice with the jQuery viewport stuff I’m using to calculate scroll depth. At least it’s possible to filter these out of your reports if you do get dodgy browsers with scroll depth >100%. One of the most useful reports in tools like Mouseflow, […]

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Track How Far Your Users Scroll in Google Analytics is a post from Robert Kingston who blogs about Conversion Optimisation and Analytics Tips.

Tracking Browser Fingerprints in Google Analytics or Other Tools

Over the past 4-5 months or so, I’ve been watching SnowPlow Analytics develop into a sexy analytics platform. They’ve been sharing innovative ideas to make their platform as powerful as possible. Anyhow, something in particular caught my attention – track browser fingerprints in SnowPlow – and so, I decided to track this in Google Analytics. […]

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Tracking Browser Fingerprints in Google Analytics or Other Tools is a post from Robert Kingston who blogs about Conversion Optimisation and Analytics Tips.

Find Backlinks to Your Site With Google Analytics

With the demise of Yahoo Site Explorer at the end of 2011, it’s not all doom and gloom for SEOs around the world. There are still plenty of great ways to find backlinks without breaking the bank or compromising on the quality of your data (at least when it comes to your own site, that is). SEO […]

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Find Backlinks to Your Site With Google Analytics is a post from Robert Kingston who blogs about Conversion Optimisation and Analytics Tips.

5 Tips for Conversion Rate Optimization

Marketers often focus on increasing traffic and building more awareness of their product or brand. However, post click marketing can have more impact on bottom line revenue, sales and product/service use. Increasing the conversion rate of a page by even 1 or 2 percent can dramatically improve key metrics. Here are 5 tips on how

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Lean Website Optimization: We don’t know anything!

We’re always trying to optimize our websites to improve them and get more customers, but most of the time we’re completely wrong about what we think our customers want and what will actually improve our conversions. “Lean” methodology has been around for a while, it’s a highly efficient way to improve business by creating more value for

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Landing page optimization for conversions (infographic)

Below is a great infographic that we discovered about landing page optimization. It covers a lot of interesting points about website optimization and we wanted to elaborate on the main points in the diagram to give you more details on how to get the most from your website. Firstly we’ll go through the reasons why

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The pitfalls of A/B testing

A/B testing is a great way to optimize landing pages and increase conversions for your website. This is something that should be done continuously, however there are many pitfalls and limitations that marketers need to be aware of. Statistical significance The biggest pitfall for marketers when running A/B tests is statistical significance. Take Tom for

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Conversion rate optimization tips from top 10 online retailers

Here is an interesting study conducted by The Nielsen Company in March 2010. They analyzed the top online retailers and calculated their conversion rates, which was the percentage of unique vistiors that made an online purchase on the given site. The top e-commerce sites ranked by conversions showed huge, almost unheard of conversion rates. Here

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Build a Conversion Rate Heatmap by Hour & Day of Week in Google Docs

Update 5th January 2013: Regretfully, Google discontinued the API that Mikael’s excellent script is based upon – and therefore this approach is broken. You can still do it manually – it’s just as fast! Read my original post on how to create a heatmaps of analytics data here. Thanks to a smart Finn called Mikael […]

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Build a Conversion Rate Heatmap by Hour & Day of Week in Google Docs is a post from Robert Kingston who blogs about Conversion Optimisation and Analytics Tips.