10 CRO Experts Explain How To Profitably Analyze AB Test Results

ab-testing-analysis

The AB test results had come in, and the result was inconclusive. The Conversion Sciences team was disappointed. They thought the change would increase revenue. What they didn’t know what that the top-level results were lying. While we can learn something from inconclusive tests, it’s the winners that we love. Winners increase revenue, and that feels good. The team looked…

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SEO Primer for App Optimization

App optimization should be a part of any app launch or rebuild. In the same way that neglecting the basics of SEO in your website will render it invisible to a huge audience – creating an app, but neglecting the basics of app optimization, will mean missing out on a lot of opportunity in the search results.  

Thoughtful and Fun Interfaces in the Reykjavik City Museum

I stopped over in Iceland on the way to a conference and popped in to the Reykjavik City Museum, not knowing what I’d find. I love the idea of technology in a museum, but I’m usually disappointed. Either the concepts are bad, the technology is silly (press a button, light some text), or it just … Continue reading Thoughtful and Fun Interfaces in the Reykjavik City Museum