If you aren’t taking a platform approach to personalization, you’re just testing segments

Traditional marketing is an optimization process. Take a fixed set of resources like budget, people, and time—and optimize for a metric (like conversation rate, time on site, etc.). One popular traditional method of optimizat…

Traditional marketing is an optimization process. Take a fixed set of resources like budget, people, and time—and optimize for a metric (like conversation rate, time on site, etc.). One popular traditional method of optimization is segmentation, in which you...

Google Data Studio – Be a Data Rock Star

Have you heard of Google Data Studio? If not, we’re going to tell you what it is and how you can be a data rock star just by using it. If you have heard of it, you’ll enjoy our advanced tips that break it down into something that is easy for your business to use. […]

The post Google Data Studio – Be a Data Rock Star appeared first on Landing Page Optimization Blog.

Google Data Studio - Be a Data Rock StarHave you heard of Google Data Studio?

If not, we’re going to tell you what it is and how you can be a data rock star just by using it. If you have heard of it, you’ll enjoy our advanced tips that break it down into something that is easy for your business to use.

What is Google Data Studio?

What if we told you that Google Data Studio could turn all of your very confusing Google Analytics and other data into beautiful, informative reports?

What if we took it a step further and told you that these reports would be easy to read, easy to share and easy to customize?

In Google’s (beta) Data Studio, you can create up to five custom reports that are always updated.

You can even choose how you want to deliver your data – line graphs, charts, bar graphs and more. And, you can even add your own branding.

Just like Google Drive, the reports update in real time and can enhance how you share and view your analytics.

Since the reports are dynamic, they update when the data source is updated. Any new info or changes you add show up on your reports.

You’ll find enhanced reporting as all of your data is easily accessible and instantly updated for everyone with whom you choose to share the reports.

While analytics have long been a challenge for most digital marketers, with Google Data Studio, you can create reports that everyone can understand.

It’s Not Just for Google Analytics

One of the coolest things about Google Data Studio is that you can pull in data from virtually any source as long as that information is housed in a Google Sheet.

So, yes, that means you can import your Facebook data or insights from any other social media platform that is housed in a Google Sheet.

If the item is Google-owned, such as Google Analytics, it doesn’t have to be on a Google Sheet.

Google Data Studio Outline

Now, let’s break Google Data Studio down a bit. The Data Studio helps you do three things really well.

  1. It allows you to connect different data points in one spreadsheet so all of your analytics are available in one place. So, the first thing you have to do before preparing your analysis is to make sure you have gathered all of your data. While you can pull Google data in naturally, any other data sources must be compiled on your Google Sheets.
  2. Next, you can visualize your data by pulling it all together. Think of it like your very own dot-to-dot. You bring all the pieces into your Google Data Studio, and the program creates a beautiful report.
  3. Finally, you can share your reports so you can collaborate with people all across the globe. It’s just like Google Docs and Google Sheets. Your co-workers or your boss don’t ever have to wait for you to send them a report because it updates in real time.

Google Data Studio is Free

Right now, for all of you data gatherers, Google Data Studio is free. You will find some restrictions, though, if you aren’t paying for Google 360.

You can currently only have five reports per account, or email address, associated with Data Studio. You can of course always add another email.

But, like Google Sheets, there is another solution. You can add additional pages on each of your reports thus increasing the amount of data you can represent.

Data Source Options

We told you that you can bring data from a myriad of other systems into Google Data Studio.

What we haven’t touched on is an advanced feature. You can use data sources in three different levels:

  1. At the report level, you’ll find this is the highest level component in the chain. When you attach data sources to a report, you can use it across all of your pages. You’ll even find that you can have multiple sources attached to a report. You do have to choose one as the default.
  2. At the page level, you’ll find this is a component of your report. When you set a data source to a page, you make it the default to that page even if another data source is set as the default in the report level.
  3. At the chart level, you see a beautiful, usable graphic representation of the data within your page. This is the lowest level in the chain. You’ll enjoy the fact that you can set data sources to specific charts at this level.

How to Make a Usable Report

Now that we’ve looked at Google Data Studio and defined it, let’s look at some advanced tips for you reporting.

First, filter controls give users power. You’ll find your analysis is more effective when you have chosen the right filters.

Consistency is key so your reports make more sense.

Next, when looking at the design element of your Google Data Studio report, pay attention to your headers and page dividers.

Use these elements for organization and to maintain the consistency of your report. Be clear in your headers so content is easily find-able.

Mix it up when designing your report. For example, don’t make everything into a bar graph. Use pie charts, line charts and tables.

Finally, tap in to your inner designer and add some color to your report. Color can help define sections and headers. Don’t overdo it, though, as too much color is off-putting.

Remember that the purpose of your report is visual in nature. You want co-workers, clients and bosses to be able to see at a glance how your digital marketing is working.

With improved data reporting and increased visualization, you’ll find that Google Data Studio has the ability to make a whole new generation of marketers more comfortable with digital marketing reports.

Final Thoughts

So, how do you know if Google Data Studio is right for you?

If you want to present beautiful, easily readable spreadsheets, but you find them cumbersome and confusing to create, it’s the program for you.

Google Data Studio helps your data make sense and look good. In an easily understandable format, you can hold your business accountable and see if your digital marketing efforts are panning out.

Are you ready to squeeze more profit out of your website by analyzing your marketing metrics? That’s terrific! We’re here to help you optimize your website so it works fluidly for your website visitors. In fact, we promise you we’ll do just that.

With our guarantee, you can rest assured we will increase your profits through landing page optimization.

If you’re ready to work with the leader in landing pages and conversion rate optimization, contact us today.

We’ll provide you with our FREE site performance analysis so we can work on your landing page conversion rates.

Image: Sergio Alejandro Ortiz

The post Google Data Studio – Be a Data Rock Star appeared first on Landing Page Optimization Blog.

Infographic: Shopping Cart Abandonment and Tips To Avoid It

Shopping cart abandonment is a stubborn obstacle to selling online. Companies work hard to reduce their rate, but a percentage of shoppers still slip past. In fact, shopping cart abandonment rates overall are on the rise.Business I…

Shopping cart abandonment is a stubborn obstacle to selling online. Companies work hard to reduce their rate, but a percentage of shoppers still slip past. In fact, shopping cart abandonment rates overall are on the rise.Business Insider reports that...

What does “customer loyalty” mean for ecommerce brands in 2016?

This is a guest post from Erin McElwee, a conversion consultant at Blue Acorn, an award-winning agency that helps leading B2C and B2B brands maximize their online revenue. Before the technology to power online personalization was p…

This is a guest post from Erin McElwee, a conversion consultant at Blue Acorn, an award-winning agency that helps leading B2C and B2B brands maximize their online revenue. Before the technology to power online personalization was possible, brands were...

Making Marketing Analytics Simple And Easy To Understand

Does the thought of marketing analytics make you cringe? Does it seem overwhelming and time consuming? Many business owners find analytics and reporting a cumbersome task and one they put off until absolutely necessary. If this is you, or you’d like some advanced tips on measuring data, this is the article for you. We look […]

The post Making Marketing Analytics Simple And Easy To Understand appeared first on Landing Page Optimization Blog.

Making Marketing Analytics Simple And Easy To Understand

Does the thought of marketing analytics make you cringe? Does it seem overwhelming and time consuming?

Many business owners find analytics and reporting a cumbersome task and one they put off until absolutely necessary. If this is you, or you’d like some advanced tips on measuring data, this is the article for you.

We look at making marketing analytics simple and easy to understand so it’s something you want to do, not grudgingly have to do.

First, let’s define marketing analytics.

Marketing Analytics Is…

Marketers (and business owners) use marketing analytics to evaluate the success of their marketing initiatives.

These analytics make up the processes and technologies to measure their performance.

Bottom line – marketing analytics tell you if your marketing programs are working.

You want to gather your data from all of your marketing channels and consolidate it into one common view. From here, you can decide how to drive your future marketing efforts.

To increase your lead generation and ultimately your conversions, you’ve got to know how to interpret your data.

Many business owners think marketing analytics are best left to the experts. We’re here to tell you that you are the expert. No more worries about metrics. You can do it.

To create your report, you want to attend to these items first:

  • Ask yourself what you want to learn.
  • Find the report that answers that question.
  • Put it into your overall marketing analytics.
  • Include a balanced assortment of reports.
  • Assess your strategies.
  • Then, you can use your report to change or revise your marketing strategy.

Here’s how to make marketing analytics simple and easy to understand.

Take Little Bites

When gathering your data, you often have access to multiple metrics. In the beginning start small.

A good place to begin is with page views, conversions and visitor information.

You want to track the most important information first. After you get accustomed to analytics and reporting, you can dive deeper for more metrics.

Marketing experts put much of their emphasis tracking conversions. Why?

This is a much more accurate number for you to gauge your success. Conversions track actual customers doing something on your website, like signing up, downloading information or buying something.

Your conversion rate focuses on dollars and the value of your visitor.

Be the Master

The true analytics expert knows which metrics and data matter and which ones don’t matter so much.

The fact is you don’t need to track everything. It’s too hard to stay on top of it all.

For example, if you want to focus on lead generation, your most important data is page views and your opt-in rate.

Understand Your Data

It also helps to narrow your focus to the most relevant metrics so you know what data to capture.

Here are some areas to look at depending on your business:

Ecommerce businesses can look at conversion rate, total revenue, orders completed, average order value, drop off rate and where that happens and full on cart abandonment.

A business to business company might look at page visits, page views, conversion rate and leads generated.

A business to consumer company might focus on conversion rate, click-through rate and orders completed.

Remain Objective

It’s easy to selectively look at your data and search for things that confirm a hypothesis. You might have something in mind you want to confirm and find data that validates it, but that leads you to ignore all of the contrary information.

Don’t get caught up looking for metrics that confirm what you expect and disregard all other data.

Be objective and look at the data from multiple angles.

For example, many people think a high bounce rate is due to the fact that visitors didn’t like your page. But you have to ask these questions:

  • What is happening?
  • Why is it happening?

Your first instinct is to attribute a high bounce rate to people not liking your page. Yet, there are many other reasons your landing page may have a high bounce rate:

  • Your content is superb and meets the users’ needs, and you only have one call to action that people take and then “bounce” off.
  • The landing page was simply to collect an email address, thus they bounce when they were done.
  • Your page load time is too high.
  • Your page doesn’t meet users’ needs.
  • Users landed on your page from a Google Ad campaign, and your page didn’t match the ad.

The goal is to assess why you have a high bounce rate before arbitrarily deciding you have to redo your entire page.

Know the Value

You’ve probably searched Google for “What’s a good conversion rate?” That isn’t necessarily the same information for everyone.

You want to understand the value of your analytics for your industry. Don’t stack your business up to businesses in other industries because their “good” conversion rate may not be yours.

Your Google search should instead be for, “What’s a good conversion rate in my industry?” Once you’ve narrowed down the field, you really can compare rates.

Comparing to unlike industries sets you up for misplaced expectations.

Final Thoughts

Now that you know how to make marketing analytics simple and easy to understand, we want to leave you with a few more thoughts.

Take advantage of these advanced ways to break down your marketing into analytics you can understand.

If you don’t, you’ll end up with a bunch of marketing information cobbled together that has no relationship with one another.

To make the best decisions for your business, you have to take your entire marketing picture into account.

This means your social media insights, your Google analytics and your emails stats. It means taking a look at all of your marketing efforts in one place so you can decide how to proceed.

Use your marketing analytics to make sound business decisions and drive your future marketing. Use them to refine and test your lead generation to increase your profits.

Tie your marketing efforts to your leads to your bottom line, and you’ll quickly see what’s working and where you can improve.

So, say goodbye to marketing analysis paralysis. Use these advanced tips to make it work for your business.

Are you ready to squeeze more profit out of your website by analyzing your marketing metrics? That’s terrific! We’re here to help you optimize your website so it works fluidly for your website visitors. In fact, we promise you we’ll do just that.

 With our guarantee, you can rest assured we will increase your profits through landing page optimization.

 If you’re ready to work with the leader in landing pages and conversion rate optimization, contact us today.

We’ll provide you with our FREE site performance analysis so we can work on your landing page conversion rates.

Image: Kazuend

 

The post Making Marketing Analytics Simple And Easy To Understand appeared first on Landing Page Optimization Blog.

Why ecommerce personalization doesn’t have to be a struggle

CMSWire recently posted a great writeup about a recent Accenture Interactive report. The name of the post: Many marketers still struggle to master personalization. The crux of the findings from the Accenture report are: Personaliza…

CMSWire recently posted a great writeup about a recent Accenture Interactive report. The name of the post: Many marketers still struggle to master personalization. The crux of the findings from the Accenture report are: Personalization is often not relevant...

Dynamic Testing drives 10% click-through lift for multichannel home luxury retailer Frontgate

The very first Frontgate catalog was delivered to 300,000 households wayyyyy back in 1991. It featured the finest home furniture, décor, and more. Today, Frontgate is the leading home luxury multichannel retailer with catalog, ecom…

The very first Frontgate catalog was delivered to 300,000 households wayyyyy back in 1991. It featured the finest home furniture, décor, and more. Today, Frontgate is the leading home luxury multichannel retailer with catalog, ecommerce, and brick-and-mortar operations. This...