How personalization drives dynamic app messages that convert

This is a guest post by Stefan Bhagwandin, with Monetate partner Leanplum. Personalization has the potential to level up your mobile messaging, but it’s hard to know where to start. It’s easy to consider the more obvious use cases….

This is a guest post by Stefan Bhagwandin, with Monetate partner Leanplum. Personalization has the potential to level up your mobile messaging, but it’s hard to know where to start. It’s easy to consider the more obvious use cases...

The Patient Writes the Prescription

I took the photo above in my brother-in-laws 2015 Jeep Grand Cherokee EcoDiesel. It says “Exhaust Filter Nearing Full Safely Drive at Highway Speeds to Remedy.” I’d never seen anything like that before neither had he – it seemed like a terrible idea at first. What if the person couldn’t drive at highway speeds right … Continue reading The Patient Writes the Prescription

jeep

I took the photo above in my brother-in-laws 2015 Jeep Grand Cherokee EcoDiesel. It says “Exhaust Filter Nearing Full Safely Drive at Highway Speeds to Remedy.”

I’d never seen anything like that before neither had he – it seemed like a terrible idea at first. What if the person couldn’t drive at highway speeds right then? Spending an unknown time driving at highway speeds wasting gas also seemed unpleasant. My brother-in-law said that he was having issues with the car before, but it wasn’t until the Jeep downloaded a software update that it displayed this message on the dashboard.

My own car will be 14 years old this year (nearing an age where it can get its own learner’s permit?), so I had to adjust to the idea of a car that updated itself. I was intrigued by the issue and looked around to see what other Jeep owners had to say.

I found another unhappy customer at the diesel Jeep forum:

At the dealer a very knowledgeable certified technician explained to me that the problem is that we had been making lots of short trips in town, idling at red lights, with the result that the oil viscosity was now out of spec and that the particulate exhaust filter was nearly full and needed an hour of 75 mph driving to get the temperature high enough to burn off the accumulated particulates. No person and no manual had ever ever mentioned that there is a big problem associated with city driving.

And further down the rabbit hole, I found it wasn’t just the diesel Jeep. This is from a Dodge Ram forum:

I have 10,000K on 2014 Dodge Ram Ecodiesel. Warning came on that exhaust filter 90% full. Safely drive at highway speeds to remedy. Took truck on highway & warning changed to exhaust system regeneration in process. Exhaust filter 90% full.
All warnings went away after 20 miles. What is this all about?

It looks like Jeep added a supplement to their owners manual in 2015 to explain the problem:

Exhaust Filter XX% Full Safely Drive at Highway Speeds to Remedy — This message will be displayed on the Driver Information Display (DID) if the exhaust particulate filter reaches 80% of its maximum storage capacity. Under conditions of exclusive short duration and low speed driving cycles, your diesel engine and exhaust after-treatment system may never reach the conditions required to cleanse the filter to remove the trapped PM. If this occurs, the “Exhaust Filter XX% Full Safely Drive at Highway Speeds to Remedy” message will be displayed in the DID. If this message is displayed, you will hear one chime to assist in alerting you of this condition. By simply driving your vehicle at highway speeds for up to 20 minutes, you can remedy the condition in the particulate filter system and allow your diesel engine and exhaust after-treatment system to cleanse the filter to remove the trapped PM and restore the system to normal operating condition.

But now that I’ve had time to think about it, I agree with the remedy. After all,my own car just has a ‘check engine’ light no matter what the issue. Twenty minutes on the highway is a lot easier than scheduling a trip to a mechanic.

What could be done better is the communication of the warning. It tells you what to do, and sort of why, but not how long you have to execute the action or the consequences of not acting. The manual contains a better explanation of why (although the 20 minutes there does not match the 60 minute estimate of at least one expert), not that many people read the manual. Also, the manual doesn’t match the message. The manual says you’ll receive a % full, but the message just said “nearly.” The dash display should direct the driver to more information in the manual. Or, with such a modern display, perhaps scroll to reveal more information (showing partial text, so the driver knows to scroll). Knowing the time to act is more critical, and maybe a % would do that since the driver can probably assume he or she can drive closer to 100% before taking action. It looks as though the driver needs to find a way to drive at highway speeds right now, but hopefully that is not the case. I can’t say for sure though, since neither the manual nor the display told me the answer.

4 most common barriers to 1-to-1 ecommerce personalization

We talk to a lot of brands about their journey to 1-to-1 ecommerce personalization. They realize the potential but tend to bring up a number of barriers. Here’s how we help them leap over those barriers and accelerate their jo…

We talk to a lot of brands about their journey to 1-to-1 ecommerce personalization. They realize the potential but tend to bring up a number of barriers. Here’s how we help them leap over those barriers and accelerate their journey...

Get Inspired – Blow Your Mind Website Examples!

Looking for some design inspiration? Venturing into the world of UX design? Investigating new website trends? In our feature article, we’re going to help you get inspired with some blow your mind website examples. We picked these examples because they are dynamic, user-friendly, interactive websites, and they grab the website visitor and compel them to […]

The post Get Inspired – Blow Your Mind Website Examples! appeared first on Landing Page Optimization Blog.

Get Inspired - Blow Your Mind Website Examples!

Looking for some design inspiration? Venturing into the world of UX design? Investigating new website trends?

In our feature article, we’re going to help you get inspired with some blow your mind website examples.

We picked these examples because they are dynamic, user-friendly, interactive websites, and they grab the website visitor and compel them to dig deeper.

You’ll find that these blow your mind website examples take web design to a new level, fully engaging the website visitor on an often wild and unconventional path.

magic-in-new-york

Magic in New York

We lead off with Magic in New York, a fantastical Google experience that was made for the movie Fantastic Beasts and Where to Find Them.

Website visitors can explore a map filled with multiple locations in 1920s New York City. They explore as a wizard would such locations as a speakeasy and the Magical Congress of the United States.

With nearly 360 scenes with sound and motion-picture quality effects, this site truly stands out.

Visit Website

fantastic beasts

Fantastic Beasts

We’d be remiss if we didn’t mention the main website for Fantastic Beasts and Where to Find Them.

While some sites with this amount of video and audio fall quite short in the speed category, this website thrills with incredible graphics, high-quality video and imagery, and there is virtually no waiting at all.

Not only is the website quick, but it’s very easy to navigate. It’s intriguing and provides a top-notch user experience. While writing this article, we had a hard time pulling ourselves away!

Visit Website

Become a Kingsman Knight

Become a Kingsman Knight

While not a new website, we loved the enthralling content and the scenes pulled right from the movie.

Using the imagery and content, the website creators designed an interactive website that involves the visitor at every step and guides them on the path to becoming a Kingsman knight.

The site uses movie clips, action, sound and music in a sophisticated way that makes website visitors want to play their “game.”

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4 Rivers Smokehouse

4 Rivers Smokehouse

Hungry? If not, you sure will be when you visit this blow your mind website.

This site lands on our list for its outstanding photography and its creative use of typography.

We also like the parallax scrolling – this website is fun and easy to navigate.

The super-charged accordion menu for their menu options is dynamite. Easy to use, it allows the visitor to only look at the portion they are interested in.

This is one top of the line foodie site.

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Braastad

Braastad

Another interactive website that keeps visitors engaged is Braastad Cognac.

Huge images, a grid structure and plenty of video make an orderly presentation for visitors.

We love the classy typography, and the images styled to look old-fashioned are a bonus. Take a closer look, and you’ll notice a sparkly sheen to some of their photos and video.

The user experience on the Braastad website is terrific, gently guiding website visitors from one page to the next.

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Subaru Zero Landfill

Subaru Zero Landfill

If you’re ready to explore the mountains and Subaru’s environmental initiative, this site takes you along for a beautiful ride.

Gorgeous photography is complemented by simple typography – we’re sure this is so the words don’t take away from the incredible imagery.

Another interactive website, this one is also easy to navigate and lets website visitors find their path on their own.

After you spend some time on this site, the spectacular photography and videos will have you lining up to buy a Subaru even though there is no hard sell.

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void

Void

Wow. This site is mind blowing because we bet you’ve never seen anything like it. At both times eerie and fascinating, it’s an incredible walk through unparalleled creative advances.

Simply holding your space bar brings the cutting animation right towards you. Release it, and it backs off.

Featured imagery, animation and text is mostly in a black and white theme, but that in no way means the site is devoid of interest. Quite frankly, it’s one of the most interesting websites we’ve seen in a while.

Void makes the website visitor think while exploring and asking the question, “How did they do that?”

Worth noting though is that this site can only be viewed on Chrome or Safari.

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legwork studio

Legwork Studio

To complete our genius list of mind blowing website examples, we introduce you to Legwork Studio.

They bill themselves as a company building world class work off-the-grid, and once you take a look at the site, you’ll see why.

This company specializes in animation and interactivity. Don’t be fooled by the avant-garde look of their own website. Check out their portfolio, and you’ll be mesmerized by their work.

What we especially like about their website is their complete abandon of traditional website norms. With no photo in site, their graphics are visual, off beat and incredibly interesting.

The navigation is intuitive, and their graphics so compelling that you can’t help but click through the pages to see what they’ve come up with next.

Visit Website

Final Thoughts

You’ve seen our top website examples in this feature article. Now, it’s your turn to incorporate a blow your mind website example.

Wondering about some specifics to keep in mind as you design your new website? Look no further:

  • A fast website – load times should be under three seconds, or you’ll lose customers. If you’re adding interactivity like we’ve seen here, be sure you consult an expert.
  • Give users the who, what, when, where and why – tell your story.
  • Use calls to action on as many pages as possible. You don’t want to risk losing your customers. Give them a reason to stick around and a task to complete.
  • Incorporate a strong site architecture including good onsite SEO and a sitemap.
  • Utilize an easy to use layout with intuitive navigation. Don’t use multiple layers of menus.
  • It’s vital that your site adapts to different browser sizes with ease, so mobile responsiveness is key. Your site should look equally good on desktop, laptop, tablet and mobile phone.
  • Make sure that the content you provide is relevant, interesting, shareable, original and compelling.
  • Ensure a simple, user friendly experience. Don’t make content hard to find.

Look for more blow your mind website examples next month!

Are you ready to squeeze more profit out of your website? That’s terrific! We’re here to help you optimize your website so it works fluidly for your website visitors. In fact, we promise you we’ll do just that.

With our guarantee, you can rest assured we will increase your profits through landing page optimization.

We can help you improve your content to increase the likelihood your customers will make a purchase. Contact us today.

We’ll provide you with our FREE site performance analysis so we can work on your landing page conversion rates.

Image: Jens Kreuter

The post Get Inspired – Blow Your Mind Website Examples! appeared first on Landing Page Optimization Blog.

Mobile dominates Cyber Week: Conversions up 53%; AOV up 29%

This won’t be a surprise to regular readers of the Monetate blog: mobile was a big driver of growth during Cyber Week 2016, including Cyber Monday, Thanksgiving, and Black Friday. This post will share some quick highlights from Cyb…

This won’t be a surprise to regular readers of the Monetate blog: mobile was a big driver of growth during Cyber Week 2016, including Cyber Monday, Thanksgiving, and Black Friday. This post will share some quick highlights from Cyber...

How You Can Master And Benefit From Automating Your Email Marketing

Email marketing automation is one of the top marketing buzzwords of the year. You’ll find that email marketers everywhere are abandoning mass-emails for a more personalized, strategic approach. In this article, we look at how you master and benefit from automating your email marketing. First, we’ll tell why you’ll benefit from it, and then we’ll […]

The post How You Can Master And Benefit From Automating Your Email Marketing appeared first on Landing Page Optimization Blog.

How You Can Master And Benefit From Automating Your Email Marketing

Email marketing automation is one of the top marketing buzzwords of the year.

You’ll find that email marketers everywhere are abandoning mass-emails for a more personalized, strategic approach.

In this article, we look at how you master and benefit from automating your email marketing.

First, we’ll tell why you’ll benefit from it, and then we’ll give you some advanced tips for using automated email workflows.

Let’s get started with your automated email marketing information.

Why Automated Email?

According to Email Monday, marketing automation is growing at an unbelievable rate. They go on to say that, “Best-in-Class companies are 67% more likely to use a marketing automation platform.”

If top companies the world over are leveraging automation, there must be something fantastic about it, right?

The answer is yes. Automated emails allow you to reach directly into your customers’ inboxes with a personalized message tailored to their needs.

For example, if a customer downloaded one of your eBooks, you can then send them targeted emails on topics similar to your eBook. You’ve shown them you care, and with automated email, you can continue to nurture them.

Your business also benefits in many ways from automating email marketing. Let’s look at a few of the ways.

Lead Nurturing

First, with automated emails, you have the ability to nurture your leads from their first point of contact all the way to the ultimate sale or desired action.

The whole point of email marketing is to gently guide your subscribers through your sales funnel without them even realizing it. For example:

  • You welcome them in the first email, with no sales pressure.
  • In the second email, you give them a tip that pertains to what you already know about their needs and desires, with no sales pressure.
  • In the third email, you give them another resource, perhaps in the form of a video. Again, so sales pressure.
  • In the fourth email, now that they have come to appreciate you, trust you and value your advice, you can offer them something. They are more likely to bite because now that they trust you, they’re willing to pay for what you’re offering.

With automation, you can tailor funnels for particular customers. For example, you might send subscribers you met in your brick-and-mortar store down a different funnel than you’d send a first-time email subscriber on your website.

Smarter Emails

Next, you benefit because you can send smarter emails. You are no longer throwing emails out and hoping you catch someone.

You are building personal, valuable relationships with customers so you can send the right message at just the right time.

Save Time

Lastly, one of the biggest bonuses of automated email marketing is that you save precious time.

Email Monday again tells us that nearly 75% of marketers say saving time is the biggest benefit to automating emails.

You can take a few hours to create several automated series of emails, and then set it and let them run on their own.

You don’t have to set subscribers up or decide what to send them. You create the emails, set the triggers, and your system does the heavy lifting for you.

This then frees you up to focus on additional ways to reach your customers with a personalized message.

How to Master Automation

Now let’s look at how to master automation by looking at the different types of workflows you can create.

1. Welcome Workflow

When someone signs up for your email list, you want to send them through a welcome workflow of automated emails.

Your first email might welcome them, the second and third ones might direct them to some interesting content, the fourth email might introduce them to your social media platforms, and the final one would prompt them to take an action.

2. Educational Series or On-boarding Workflow

Let’s say a subscriber downloads an eBook, whitepaper or free buying guide. You would then send them through an automated workflow tailored to their interests.

For example, if they downloaded a hot tub buying guide from you, you’d send them through a hot tub topic workflow whereas if someone downloaded a swimming pool buying guide from you, you’d send through a pool topic workflow.

The bonus for the customer is that they continue to receive information that interests them. The bonus for you is you can keep nurturing them for the final sale.

3. Abandoned Shopping Cart Workflow

Ecommerce shopping carts are abandoned at huge rates. But, the good news is you have an avenue for getting them back.

These automated emails are re-engagement emails. If someone fills a cart on your website, you can then send them a special offer to entice them to return.

Discounts and free shipping offers work well.

One study even says that initial emails sent three hours after a consumer abandons a cart, average a 40% open rate and a 20% click-through rate. Those are great statistics!

4. Review Product After Purchase Workflow

Another valuable automated email is the one that you send after someone makes a purchase.

Your business thrives when you have multiple online reviews as these matter to buyers.

Once your customer makes a purchase from you, send them a survey or a request to leave a review on your website or Google. Then, reward them with a coupon for their trouble.

5. Miscellaneous Workflows

Finally, you can also set automation up for service reminders, birthdays and holidays.

Use additional workflows to reach specific customers at specific times.

Final Thoughts

A California-based study found that more than 215 billion emails are sent each day. That amounts to an average of 126 emails received per person every day.

That’s a huge number of emails landing in inboxes all over the world, and it’s up to you to figure out how to stand out in an imposing crowd.

The best way to do that is to concentrate on providing the highest quality personalized content to your subscribers at just the right time.

You already know your subscribers want to hear from you. After all, they did give you their email address. Now it’s up to you to leverage automated email marketing to gently nurture them through your sales funnel with valuable content.

Are you ready to squeeze more profit out of your website? That’s terrific! We’re here to help you optimize your website so it works fluidly for your website visitors. In fact, we promise you we’ll do just that.

With our guarantee, you can rest assured we will increase your profits through landing page optimization.

If you’re ready to work with the leader in landing pages and conversion rate optimization, contact us today.

We’ll provide you with our FREE site performance analysis so we can work on your landing page conversion rates.

Image: Matteo Paganelli

 

The post How You Can Master And Benefit From Automating Your Email Marketing appeared first on Landing Page Optimization Blog.

Thanksgiving + Black Friday ecommerce metrics: AOV up 5.5%, Mobile conversions up 115%

Ecommerce sales for Thanksgiving and Black Friday 2016 saw a 5.5% increase in total AOV. Mobile conversion rates on Thanksgiving rose 115%. Read on for our analysis and complete ecommerce benchmark tables for Thanksgiving and Black…

Ecommerce sales for Thanksgiving and Black Friday 2016 saw a 5.5% increase in total AOV. Mobile conversion rates on Thanksgiving rose 115%. Read on for our analysis and complete ecommerce benchmark tables for Thanksgiving and Black Friday. To create...