The Fundamentals of Website Personalization Strategy [Part 6 of 6]

Welcome to our six-part series on building a successful website personalization strategy. This is the final post in the series. Want the full picture? Start from the beginning! In the last post, we discussed tactics, the final planning stage of your personalization strategy. In this post, we talk about the testing, measuring, and learning necessary […]

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5 Critical Factors for Optimizing Luxury Ecommerce Sites

Selling high-end goods, services or experiences isn’t the same thing as selling the low and mid-tier alternatives. And in the 1990’s, Ford Motor Group learned that the hard way. They bought high-end car brands like Aston Martin, Jaguar and Land Rover thinking they would be able to successfully grow these brands using the same marketing […]

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“Oh, BEhave!” Behavioral Principles to Know and How to Use Them

For example: Wondering why friendly, simple content worked better than content filled with technical brilliance?  Robert Cialdini’s research on “liking” in his book, Influence: The Psychology of Persuasion, may shed some light.    Strategizing for the best way to present your product line?  You should definitely check out Dan Ariely’s research on “relativity” in his book […]

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