Google Has a Secret: You’re Losing Money!
Maximize Performance of AB and MVT Split Testing

Register:
https://www2.gotomeeting.com/register/883555762

Learn how to:
• Cut PPC Testing Costs by 50% and more
• Double the speed with which you optimize landing pages and PPC campaigns
• Double the lift in conversion rates
• Apply these techniques simultaneously for amazing results

By understanding and exploiting the science underlying AB and MVT Split Testing, you can optimize your PPC ads, landing pages and email campaigns with unprecedented speed and power.

If these techniques are so powerful, why doesn’t Google share them?

Is Google misleading you? Is there a conflict of interest? Is it benign neglect?

Whatever the reason is, you’re losing money.

The optimization methods/tools provided by Google are mediocre at best and do not lead to MASSIVE cost savings and speed gains.

In these two non-mathematical talks, Mukul Mehta, will tell you what Google does not want you to know.

Mukul will cover the concepts and the science behind AB and MVT Split Testing and how these concepts work together for massive cost and time reduction.

Your SAVINGS potential, 50 to 75% Savings is typical. 87% savings is possible.

Mukul is the creator of PPC-Express, his third software product venture. He has advanced degrees in Engineering and Applied Statistics, with a thesis in multivariate testing techniques. Mukul has been experimenting with MVT using Google Adwords since 2005.

The soon-to-be-released, PPC-Express leverages the unique challenges and opportunities of the real time AB and MVT testing and web analytics.

Mukul honed his ideas on multivariate testing with his first software product which was successfully commercialized and used heavily by Fortune 1000 companies in US, Europe and Asia.

His second software product was a Microsoft Grand Prize winner for the innovative use of the Microsoft Office system.

You can reach him via mukulmehta AT ppc-express DOT com

Register
https://www2.gotomeeting.com/register/883555762