Join us at the January Denver SEMPO meetup for a fantastic introduction to conversion optimization!

When: January 21, 2010 (5:00pm)

Google’s introduction of Website Optimizer in 2006 has since increased the awareness and availability of conversion testing in the marketplace. Yet, so many organizations still fail to harness the power that a properly executed conversion strategy can bring to a website. Successful conversion strategies begin with a thorough customer analysis, and the alignment of website goals with visitors’ needs.

Understanding and specifically addressing the needs, questions and fears of your website’s visitors are critical to keeping them engaged and ultimately converting them into customers. Looking beyond demographics and investigating how basic human conditioning impacts your visitors’ experience is the key to higher conversion rates.

Todd Barrs will discuss a variety of conversion techniques and provide specific examples that are proven to increase landing page and website conversion rates.

You will learn:
- How to increase conversion rates with more persuasive web pages.
- Which web page elements have shown to increase conversion rates, and why they are so important to the conversion process.
- How to develop successful conversion strategies for your clients.
- The most common behavioral traits that visitors display when interacting with websites.

About the Speaker
Todd Barrs is Senior Manager of Website Optimization at Webroot Software, Inc. a leading security as a service (SaaS) provider, and is also the founder of the Visitor Centric conversion optimization news and resource community.

Todd has worked on web marketing projects with a wide variety of companies throughout his career including National Geographic, HD Radio, Key Equipment Finance and other Fortune 500 companies. He is a frequent speaker regarding conversion optimization and landing page optimization including Affiliate Conference, SEMPO events and Visitor Centric events. Todd received his MBA from George Washington University and his B.S. in Mechanical Engineering from Colorado State University.

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