Who is Winning at the Game of Marketing? Email vs Social Media Stats

People have been arguing/debating over the value of these 2 for some time now. Because of this constant debate, we decided to put some perspective into the argument. Let the numbers decide. If you are a smart marketer, you will … Continue reading

People have been arguing/debating over the value of these 2 for some time now.

Because of this constant debate, we decided to put some perspective into the argument. Let the numbers decide.

If you are a smart marketer, you will follow the data.

You can still try out new stuff before you have the data, it’s OK to experiment, but it’s even better to make sure you have overview over some of the most popular marketing channels out there.

Instead of choosing sides, we are going to provide you with some interesting statistics and let you decide which one is winning at the game of marketing: email or social media.

email_social_media

Email – old, but effective; Social Media – new, hip, ROI not so great

Depending on your industry/niche you might be inclined to like one over the other.

Email                                     VS             Social Media Stats

  1. As of 2013, there are 3.6 billion email accounts (Source)
  2. 91% of consumers check their email daily (Source)
  3. People spend 13 hours of their workweek in their email inbox. (Source)
  4. 74% of consumers prefer to receive commercial communications via email (Source)
  5. 54% of emails sent by businesses are marketing messages (Source).
  6. 60% of marketers believe email marketing produces positive ROI (Source)
  7. 66% of consumers have made a purchase online as a result of an email marketing message (Source).
  8. Email marketing has an ROI of 4,300% (Source).
  9. 17% of marketers don’t track or analyze email metrics for their organization (Source)
  10. 76% of email opens occur in the first two days after an email is sent (Source).
  1. 4.2 billion people access social media sites via mobile devices (Source)
  2. 95% Of Facebook users log into their accounts daily (Source)
  3. 27% of total U.S. internet time is spent on social networking sites. (Source)
  4. Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. (Source: Source)
  5. 52% of marketers cite difficulties in accurately measuring ROI as their biggest source of frustration in social marketing. (Source)
  6. 52% of all marketers have found a customer via Facebook in 2013. (Source)
  7. More than 23% of marketers are investing in blogging and social media (Source)
  8. 30% of traffic from social media is from SlideShare.net (Source)
  9. 53% of social media marketers don’t measure their success. (Source)
  10. 53% say a Youtube Video influenced their purchase at least once (Source)

***

Gathering the stats for this article was very revealing.

It was funny to see to see how some people bash email for being an “old technology”, but ignore to see the ROI of it. Old technology doesn’t mean obsolete technology, and new technology doesn’t mean it’s going to be a cash-cow you can milk at your will.

We are big fans of email marketing, that’s why we’ve built PadiAct, but that doesn’t mean we don’t find social media valuable.

A smart marketer should know how to use different marketing channels to drive more conversions. Conversion isn’t as easy as 1-2-3. You need to influence decisions over multiple marketing channels.

We don’t have favorite channels, we only care about what brings in revenue.

That’s why we are going to use whatever works for us and brings in more revenue.

For us, at this moment email is way more valuable than social, but we don’t neglect the fact that social media is a new opportunity for businesses to make themselves more visible, that’s why we keep a social appearance.

Which one do you prefer? Social media or Email? Which one brings in for you more business? Which one has better ROI?

Let us know through a comment.

10 Valentine’s Day Marketing Ideas for Ecommerce Websites

Oh, Valentine’s Day! One of the finest days of the year, a day when ecommerce businesses can drive some serious revenue. If you are on the hunt for some fresh ecommerce marketing ideas or you just need some inspiration for … Continue reading

Oh, Valentine’s Day!

One of the finest days of the year, a day when ecommerce businesses can drive some serious revenue.

If you are on the hunt for some fresh ecommerce marketing ideas or you just need some inspiration for your Valentine’s Day Marketing campaign, you came to the right place.

Before we go into the list, you should also check out our 2 other articles about Valentine’s Day:

Now, let’s get back to our list.

10 Valentine’s Day Ecommerce Marketing Ideas

1. Increase your email list on the short term

Even though you shouldn’t be lazy and you should be focused on collecting email leads at a good rate throughout the whole year, we forgive you if you didn’t, and we offer you a solution to get a huge amounts of subscribers on the short term.

What you should do is use PadiAct and target visitors with a pop-up and a clever copy.

Here’s an example of what targeting rules you can use:

returning_visitors

You can remove the targeting rule about timing if you want to target people as soon as they enter the website, but depending on the website, sometimes is better to leave people some time before you show them the pop-up.

Here’s a pop-up subscription box example and a copy related to your targeting rules:

pop-up-overlay

The Pop-up looks pretty simple, I know, but I’m sure it can drive great results, as eConsultancy reports that a pop-up overlay will increase opt-ins by up to 400%.

To maximize your results from this, consider A/B testing certain scenarios against each other, so that you use the best subscription form for your website.

2. Create a last-minute package

Design a last-minute package for the late birds who didn’t realize that Valentine’s Day is knocking at their door.

You could send out emails a few days before Valentine’s Day to be sure you can also deliver in time any orders.

Extra tip: think about a similar package for the early birds. You need to make everyone happy.

3. Create an ebook called “How to save Valentine’s Day”

How to Save Valentine's Day

“How to Save Valentine’s Day – an Amazon Bestseller”

Offer it as an incentive to people who didn’t order to get their products delivered on time, but will get their products 1 or 2 days after the V Day. Maybe you’ll save a few relationships.

4. Run an online Kissing Booth Content

People can upload pictures of them and their loved ones kissing and they can win products, coupons or they can get different offers at a great price.

To make everyone a winner what you could do is to offer a small discount to all participants.

5. Run A Black-Friday Type of V Day Flash Sale

This year’s Valentine’s Day falls on Friday, so you can use that” excuse” to organize a Flash Sale at midnight with huge discounts or incredible promo offers.

Use this opportunity to get rid of unnecessary stock and or sell bundles.

Maybe you can use this opportunity to drive more revenue from your email list, by making this Flash Sale only available to your email subscribers.

6. Create an Valentine’s Day web app

The app should allow people to send love themed e-cards to their loved ones.

Also, together with the e-cards people can also send a voucher or can subscribe their loved ones to your newsletter.

With this one, you are hitting 2 birds with one stone, making people happy and also getting closer to a sale.

7. Offer free luxurious wrapping to available on Valentine’s Day

Insert a tick-box in your checkout process that allows people to check it if they want their order to be gift wrapped in a luxurious paper.

People don’t want to loose too much time with the gift wrapping, so you are saving them time and money and also closing a sale for yourself. Sweet, right?

8. Create gender specific showcases

Help your customers by telling them what gifts are right for their loved ones. We all know, searching for a gift can be a very complicated tasks, nobody wants to screw it up, so this would definitely make your customers’ life easier.

Also considering that the average spent in the US is $130/gift, this will be a great chance to sell more expensive items.

Here’s how Ralph Lauren did it.

Valentines-Day-Website-Example

Example via PrestaShop Blog.

9. Create specific showcase based on FB relationship status

Thanks to Facebook, people now probably care more about their relationship status than ever. So, you can leverage this to create some kind of specific lists based on FB relationship status.

I think this might appeal to a younger audience, so if you catering to teens this might be an exciting opportunity for you.

10. Rebrand your live chat into “Cupid’s Hotline”

For until you consider Valentine’s Day done as a holiday rebrand your live chat into Cupid’s Hotline.

Instruct your customer representatives on how to suggest gift ideas to your customers. Teach them how to up-sell, cross-sell and how to provide added-value.

This way you make the idea of live chat way more appealing to your customers, and also, you are capitalizing on your customer representatives communication skills to drive more sales.

Final thoughts

As you can see, there are plenty of things you can try to drive more sales on Valentine’s Day, to get your business noticed or to make your customers happy.

You just need to pick a few ideas, adapt them to fit your needs, and push them hard so that you maximize your efforts.

Please let us know if you enjoyed any of our ideas, or if you have an idea of yours, please share it with us.