Explaining UX to a 10-year-old

Jonathan Hildebrand: Director of User Experience and Design As a 10-year-old who loved anything with a motor on it and as an adult who is a vintage motorcycle enthusiast, I immediately thought of my ‘78 BMW. You see, a lot of times people confuse UI and UX, and this motorcycle metaphor is an easy one […]

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Unsexy Fundamentals Focus: User Experiences That Print Money

Like me, I’m sure you are working on complex challenges when it comes to data. Multi-petabyte data warehouses. Multi-touch, cross-channel attribution analysis. Media mix modeling. Predictive analytics. Human-centric analysis. Oh, and let’s not forget the application of machine learning to every facet of your work. It is genuinely fun to work on these opportunities. They’re […]

Unsexy Fundamentals Focus: User Experiences That Print Money is a post from: Occam’s Razor by Avinash Kaushik

“Oh, BEhave” Series: Creating Experiments with Behavioral Economics

At Brooks Bell, we’re obsessed with behavioral economics (BE). We’ve integrated the principles and experiments explored by Ariely and Cialdini into our methodology and everyday conversations with our clients. We’ve seen the way this knowledge can positively influence experimentation programs and create better user experiences. In a recent post, I shared my must-reads for those […]

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