“Oh, BEhave” Series: Creating Experiments with Behavioral Economics

At Brooks Bell, we’re obsessed with behavioral economics (BE). We’ve integrated the principles and experiments explored by Ariely and Cialdini into our methodology and everyday conversations with our clients. We’ve seen the way this knowledge can positively influence experimentation programs and create better user experiences. In a recent post, I shared my must-reads for those […]

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Cookies To Humans: Implications Of Identity Systems On Incentives!

A story where data is the hero, followed by two mind-challenging business-shifting ideas. At a previous employer customer service on the phone was a huge part of the operation. Qualitative surveys were giving the company a read that customers were unhappy with the service being provided. As bad customer service is a massive long-term cost […]

Cookies To Humans: Implications Of Identity Systems On Incentives! is a post from: Occam’s Razor by Avinash Kaushik

Combining Behavioral UX and Usability Data

Combining Behavioral UX and Usability Testing Data to Make Website Optimization Recommendations Combining the behavioral UX and usability testing data to analyze results and make recommendations for website optimization is the final step of the 4 Big UX Optimization steps.  Learn how to analyze the data gathered from the prior steps to make recommendations and […]