Hawaii False Alarm: The story that keeps on giving

Right after the Hawaii false nuclear alarm, I posted about how the user interface seemed to contribute to the error. At the time, sources were reporting it as a “dropdown” menu. Well, that wasn’t exactly true, but in the last few weeks it’s become clear that truth is stranger than fiction. Here is a run-down … Continue reading Hawaii False Alarm: The story that keeps on giving

‘Mom, are we going to die today? Why won’t you answer me?’ – False Nuclear Alarm in Hawaii Due to User Interface

Image from the New York Times The morning of January 13th, people in Hawaii received a false alarm that the island was under nuclear attack. One of the messages people received was via cell phones and it said:“BALLISTIC MISSILE THREAT INBOUND TO HAWAII. SEEK IMMEDIATE SHELTER. THIS IS NOT A DRILL.” Today, the Washington Post … Continue reading ‘Mom, are we going to die today? Why won’t you answer me?’ – False Nuclear Alarm in Hawaii Due to User Interface

Unsexy Fundamentals Focus: User Experiences That Print Money

Like me, I’m sure you are working on complex challenges when it comes to data. Multi-petabyte data warehouses. Multi-touch, cross-channel attribution analysis. Media mix modeling. Predictive analytics. Human-centric analysis. Oh, and let’s not forget the application of machine learning to every facet of your work. It is genuinely fun to work on these opportunities. They’re […]

Unsexy Fundamentals Focus: User Experiences That Print Money is a post from: Occam’s Razor by Avinash Kaushik

Designing the technology of ‘Blade Runner 2049’

The original Bladerunner is my favorite movie and can be credited as sparking my interest in human-technology/human-autonomy interactions.  The sequel is fantastic if you have not seen it (I’ve seen it twice already and soon a third). If you’ve seen the original or sequel, the representations of incidental technologies may have seemed unusual.  For example, the … Continue reading Designing the technology of ‘Blade Runner 2049’

Combining Behavioral UX and Usability Data

Combining Behavioral UX and Usability Testing Data to Make Website Optimization Recommendations Combining the behavioral UX and usability testing data to analyze results and make recommendations for website optimization is the final step of the 4 Big UX Optimization steps.  Learn how to analyze the data gathered from the prior steps to make recommendations and […]

Calling the Media out for Misleading InfoViz

I was reading an article on my local news today and saw this graphic, apparently made for the article. Being from Alabama, and just a pattern-recognition machine in general, I immediately noticed it was an anomaly. The lightest pink surrounded on all sides by the darkest red? Unlikely. The writer helpfully provided a source though, … Continue reading Calling the Media out for Misleading InfoViz