Guide to Calculated Metrics in Google Analytics

A long awaited and quite awesome feature is finally here in open beta for all Google Analytics accounts: Calculated Metrics! As a long-time power user I’ve been longing for this for quite some time since I had to resort to spreadsheets or API-based solutions (like our Agency Dashboard tool) when I needed to calculate my own […] Read More…

Using Offline and Online data to drive Google Analytics Remarketing

The Google Analytics platform has been changing from a web analytics tool to a user-centric digital measurement tool (we’ve been calling it Universal Analytics). This evolution includes a number of changes to the system and completely new features. But what can you do when you put all of these pieces together? I wanted to write […]

Using Offline and Online data to drive Google Analytics Remarketing is a post from: Analytics Talk by Justin Cutroni

The post Using Offline and Online data to drive Google Analytics Remarketing appeared first on Analytics Talk.

Understanding Cross Device Measurement and the User-ID

One of the fundamental new features of Universal Analytics is user-centric measurement. This includes measurement across multiple devices – computers, smart phones, tablets, kiosks, etc. But this change introduces a number of new challenges for analysts and marketers. In order to do cross device measurement you need to understand some of the challenges and limitation. […]

Understanding Cross Device Measurement and the User-ID is a post from: Analytics Talk by Justin Cutroni

The post Understanding Cross Device Measurement and the User-ID appeared first on Analytics Talk.

Universal Analytics: Now out of beta!

We’ve been talking about Universal Analytics for a long time – over a year. In that time Universal has always been in beta because it was not 100% compatible with the existing version of GA. Sure, various parts of the Universal platform have rolled out, like the Measurement Protocol and Dimension Widening, but we were […]

Universal Analytics: Now out of beta! is a post from: Analytics Talk by Justin Cutroni

The post Universal Analytics: Now out of beta! appeared first on Analytics Talk.

Dimension Widening: Import data directly into Google Analytics

There are lots of different ways to put data in Google Analytics. You can collect data from a website with JavaScript. You can collect data from an app using an SDK (Android or iOS). Or you can collect data from any network connected device using the measurement protocol. But there’s another way to add data […]

Dimension Widening: Import data directly into Google Analytics is a post from: Analytics Talk by Justin Cutroni

The post Dimension Widening: Import data directly into Google Analytics appeared first on Analytics Talk.