A long awaited and quite awesome feature is finally here in open beta for all Google Analytics accounts: Calculated Metrics! As a long-time power user I’ve been longing for this for quite some time since I had to resort to spreadsheets or API-based solutions (like our Agency Dashboard tool) when I needed to calculate my own […] Read More…
The Google Analytics platform has been changing from a web analytics tool to a user-centric digital measurement tool (we’ve been calling it Universal Analytics). This evolution includes a number of changes to the system and completely new features. But what can you do when you put all of these pieces together? I wanted to write […]
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One of the fundamental new features of Universal Analytics is user-centric measurement. This includes measurement across multiple devices – computers, smart phones, tablets, kiosks, etc. But this change introduces a number of new challenges for analysts and marketers. In order to do cross device measurement you need to understand some of the challenges and limitation. […]
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We’ve been talking about Universal Analytics for a long time – over a year. In that time Universal has always been in beta because it was not 100% compatible with the existing version of GA. Sure, various parts of the Universal platform have rolled out, like the Measurement Protocol and Dimension Widening, but we were […]
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