Utilizing Online Insights for Better In-Store Customer Experience

Here at Monetate Labs we work on problems on the cutting edge of ecommerce personalization. Recently our focus has been on omnichannel personalization. We’re interested in finding ways to help our clients drive better engagement an…

Here at Monetate Labs we work on problems on the cutting edge of ecommerce personalization. Recently our focus has been on omnichannel personalization. We’re interested in finding ways to help our clients drive better engagement and optimize customer experience...

Guerrilla UX Studies Workshop at Car HMi

Guerrilla UX Studies Workshop at Car HMi 2018 Conference in Detroit, Michigan I’m pleased to have been invited to conduct my popular Guerrilla UX Studies workshop at this year’s Car HMi conference in Detroit, Michigan. This workshop is a cr…

Guerrilla UX Studies Workshop at Car HMi 2018 Conference in Detroit, Michigan I’m pleased to have been invited to conduct my popular Guerrilla UX Studies workshop at this year’s Car HMi conference in Detroit, Michigan. This workshop is a crowd favorite. The reason why is attendees get to conduct hands-on training in UX research and […]

White Paper: Winning Approaches to Testing & Optimization

An advanced approach to personalization is built on more than just data and cutting-edge technology: it’s also about empowering marketers to gain customer insights that drive both strategy and creative. What you serve to consumers …

An advanced approach to personalization is built on more than just data and cutting-edge technology: it’s also about empowering marketers to gain customer insights that drive both strategy and creative. What you serve to consumers is only half the...

SXSW 2018 Exhibit Hall 6 Minute Tour

SXSW 2018 Exhibit Hall 6 Minute Tour by Craig Tomlin This SXSW 2018 exhibit hall 6 minute tour is a guided tour by yours truly. Watch this brief video to learn what cool, interesting and new products were on display at this year’s SXSW. This is a…

SXSW 2018 Exhibit Hall 6 Minute Tour by Craig Tomlin This SXSW 2018 exhibit hall 6 minute tour is a guided tour by yours truly. Watch this brief video to learn what cool, interesting and new products were on display at this year’s SXSW. This is a handy way for anyone who was not able […]

GDPR Explained for Marketers – Part 1

May 25th is the day that the many marketers have been dreading…it’s the day the EU General Data Protection Regulations (GDPR) go into effect. This broad-reaching change to existing privacy regulations is a very big deal, how…

May 25th is the day that the many marketers have been dreading…it’s the day the EU General Data Protection Regulations (GDPR) go into effect. This broad-reaching change to existing privacy regulations is a very big deal, however, understanding the...

Introducing Monetate Intelligent Recommendations

If there’s one thing that can be said of customers today, it’s that they have choices and they know it. They might enjoy the power that comes with that, but sometimes the number of options afforded by a competitive…

If there’s one thing that can be said of customers today, it’s that they have choices and they know it. They might enjoy the power that comes with that, but sometimes the number of options afforded by a competitive...

What You’re Losing by Not Tracking Multi-Device Users

When it comes to omnichannel personalization, it can be tough to know where to start. Synchronizing customer experiences across all channels, from digital to in-store, is definitely the ideal: it’s hardly news that the seamlessness…

When it comes to omnichannel personalization, it can be tough to know where to start. Synchronizing customer experiences across all channels, from digital to in-store, is definitely the ideal: it’s hardly news that the seamlessness of true omnichannel boosts...

Why the Brand Should Never Be the Hero of the Story: Interview with Marriott International

Gone are the days when marketing meant touting the great features and benefits of a product and just waiting for the public to buy in. The ground rules of consumer marketing have changed: today, it’s all about building meaningful…..

Gone are the days when marketing meant touting the great features and benefits of a product and just waiting for the public to buy in. The ground rules of consumer marketing have changed: today, it’s all about building meaningful...

Why You Shouldn’t Use Black Box AI for Personalization

As a marketer, you’re hearing about artificial intelligence (AI) everywhere now, and everyone claims some form of AI capability in their product, especially in the field of personalization. And for good reason: AI algorithms can ch…

As a marketer, you’re hearing about artificial intelligence (AI) everywhere now, and everyone claims some form of AI capability in their product, especially in the field of personalization. And for good reason: AI algorithms can churn through incredible amounts...

Upcoming Webinar: Making Omnichannel Personalization a Reality

There has been considerable focus on the personalization of digital experiences for years, but that doesn’t mean that physical stores should be left out of the personalization picture. The good news is that they no longer have to b…

There has been considerable focus on the personalization of digital experiences for years, but that doesn’t mean that physical stores should be left out of the personalization picture. The good news is that they no longer have to be...