Good reviews definitely boost sales, but watch out for a few pitfalls.
I recommend reading this interview with Toyota’s Dr. Gill Pratt in its entirety. He discusses pont-by-point the challenges of a self-driving car that we consider in human factors, but don’t hear much about in the media. For example: Definitions of autonomy vary. True autonomy is far away. He gives the example of a car performing … Continue reading Toyota Gets It: Self-driving cars depend more on people than on engineering →
[Guest article by Brandon Leibowitz] Trust is a crucial element in influencing consumers’ purchase decisions. Experts at the Singapore Management University published an extensive study on the relationship between trust and consumers’ intent to buy. The study revealed that people […]
The article “The Human Factor” in Vanity Fair is two years old, but since I can’t believe I missed posting it — here it is! It’s a riveting read with details of the Air France Flight 447 accident and intelligent discussion of the impact automation has on human performance. Dr. Nadine Sarter is interviewed and … Continue reading Wiener’s Laws →
You all know I love podcasts. One of my favorites, Big Picture Science, held an interview with Nicholas Carr (a journalist) on over-reliance in automation. The entire podcast, What the Hack, also covers computer security. To skip to the HF portion, click here. +points for mentioning human factors by name +points for clearly having read … Continue reading Discussion of Human Factors on “Big Picture Science” podcast →