eCommerce Fail, the Lack of Regular Usability Testing Means Only Half of Firms are Positioned for Success According to a recent article by eConsultancy, global ecommerce sales are predicted to rise to over $4 trillion by 2020. This means competition be…
Here are some of our picks: Marketing Analytics Manager/Sr Manager — If you have balanced quantitative skills with passions for digital marketing, site optimization and personalization, consider joining American Express’ Global Consumer Services Group and Enterprise Digital & Analytics team in New York to create scalable marketing solutions to accelerate growth. Web Experience Operations Director — […]
Here’s a list of positions we want to share this month: Digital Optimization and Testing Manager — Are you curious, analytical and passionate? SunTrust in Atlanta, GA, is looking for someone to help shape its optimization program best practices to improve customer journeys and increase conversion rates. Account Manager — Join Tealium, one of Inc.’s […]
Let’s start with defining the difference. Here’s the breakdown. A native app is downloaded from an online store such as the the Google Play Store or Apple’s App Store. The app is installed and runs as a standalone application without a web browser. Companies frequently have native apps in addition to their websites (desktop, mobile, tablet). So […]
The post MOBILE-IZE THIS: Native App vs. Mobile Web – Laying the Groundwork for Mobile Experimentation appeared first on Brooks Bell.
Brooks Bell and Irrational Labs are teaming up to tell you what you need to know about harnessing the power of BE in your program. Get to know about our partnership in our intro post or catch up on some of our surprising test results if you haven’t checked them out yet. This post is […]
Get ready for Click Summit 2018! This is THE event for open conversation about experimentation, featuring leaders in the industry. If you’ve been before, you know what we are talking about, but if you’re new to Click, read on. You’ll learn why you want to request your invitation today to begin the registration process. Space […]
The post REGISTRATION NOW OPEN: Click Summit 2018 To Kick Off May 7, 2018 in Raleigh, N.C. appeared first on Brooks Bell.
Before you invest in mobile solutions of any kind, including optimization and testing, we want to help you understand the ever-changing, fast-paced mobile environment. In this series, we’ll take you on a four-part deep dive into all things mobile: Part 1: Key Insights Into Top Mobile Trends Part 2: Native Apps vs. Mobile Web – […]
The post MOBILE-IZE THIS: Consumers are Mobile-Obsessed – Is Your Company Ready? appeared first on Brooks Bell.
If you ask most marketers, they will tell you that A/B testing and personalization are two completely different things. I respectfully disagree, and I think this disagreement is at the root of how to use them best together. We as growth/performance marketers are accountable for results, often measured with conversions, new customers, or revenue. Every […]
The post How to Use A/B Testing and Personalization Best Together appeared first on CXL.
Brooks Bell and Irrational Labs Share Their Most Memorably Unexpected Results We’ve seen the positive influence behavioral economics has made on programs and user experiences, and this series will teach you the basics, provide ideas on how to insert behavioral principles into your process and culture and share some of the surprises we’ve encountered along […]
The post “Oh, BEhave!” – Even Experimentation Experts Get Surprised appeared first on Brooks Bell.
At Brooks Bell, we believe in pursuing knowledge. Becoming experts. Being curious. And improving a little every day. Every now and again, this requires leaving our Raleigh, NC offices and hitting the road to pick up new insights from industry partners and drop some of our experimentation expertise along the way. Our latest travels took […]