Glossary: Bandit Testing

what is bandit testing

A term used to describe test methods or algorithms that continuously shift traffic in reaction to the real-time performance of the test. Also known as “multi-armed bandit testing”, the name is derived from the behavior of casino slot machine players who often play several machines at once in order to optimize their payout. Rather than stay with a single machine, the gambler will often play some percentage of the time on several other nearby machines. In this way, the new “hot” machine can be identified without leaving the original machine behind. When used in website testing, bandit testing represents a…

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How to Blend Google Analytics & Crazy Egg for Conversion Boosting Glory

conversion boosting glory

Most A/B test and conversion optimization ideas have their beginnings in web analytics reports. And there are countless types of reports that can provide inspiration for meaningful A/B testing. But still, it is extremely hard to come up with a successful test hypothesis using only quantitative data. Why? Because it simply doesn’t tell you the whole story. To cite Avinash Kaushik: Web analytics will show you where your website is leaking money. But you need qualitative research to find out why it does so. This is where data from Crazy Egg heatmaps and scroll map reports comes in handy. It…

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How to Develop a Winning CRO Testing Roadmap

how-to-develop-a-winning-cro-testing-roadmap

If you’re reading this post, you already know how CRO (“conversion rate optimization”) can help you increase revenues and create better customer experiences. The problem now is: how do you decide what to test? Successful testing is almost always strategic in nature. You can’t just fire up your testing tool, plug in a couple of page variations and expect to meet your business goals – at least not consistently. Instead, you need to plan out a long-term strategy, prioritize tests based on business goals, and develop an execution timeline. This, in essence, is the testing roadmap. And when done right,…

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Careers in Optimization and Testing: March 21, 2016

Every week, we find and post the best career opportunities in testing and optimization at companies ranging from ecommerce to subscription services to media. Click on a link below to learn more about the position. Companies hiring now: Various positions Brooks Bell Raleigh, NC Analyst, Digital Analytics and Optimization Testing REI Kent, Washington Web Analyst, […]

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Careers in Testing & Optimization: January 12, 2016

As a result of frequent requests from our friends in the industry, we’re using our blog to help find the most talented analysts, strategists, developers, designers and managers in testing and optimization. Every week, we find and post the best career opportunities at companies ranging from ecommerce to subscription services to media. Companies hiring now: […]

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How Committed to Experimentation Are You, Really?

This post was written by Naoshi Yamauchi the chief performance officer (CPO) at Brooks Bell. Amazon, Google, LinkedIn, Bing, Intuit—all amazing companies committed to experimentation. They are staffed with dozens of smart people and empowered by optimization systems that let their customers guide what they build. One executive at Amazon I talked to recently, for example, claimed […]

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A Guide to Measuring Split Tests in Google Analytics & Other Tools

Dear readers – Long time, no see. For those of you who don’t know, I have recently become a freelance analytics and optimisation consultant. Fortunately I’ve been keeping busy :). Don’t you love working in digital right now? Today’s guide covers an activity I perform almost daily: Measuring A/B and MVT split tests within Analytics […]

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A Guide to Measuring Split Tests in Google Analytics & Other Tools is a post from Robert Kingston who blogs about Conversion Optimisation and Analytics Tips.

Cohorts.js: Open Source JavaScript MVT Split Testing Framework

Warning: This is a fairly technical post (not for the faint of “technical heart”). I was exploring creating my own split testing JavaScript the other week until I stumbled onto this amazing piece of work by James Yu, called Cohorts.js. With a couple of updates, I’m excited to start using this on my own sites […]

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Cohorts.js: Open Source JavaScript MVT Split Testing Framework is a post from Robert Kingston who blogs about Conversion Optimisation and Analytics Tips.