What’s the Best Way to Grow Your Testing Program? Brooks Bell Experts Share Their Insights

In order for a testing program to advance, it must do more than garner wins—it must grow in a way that’s steady, smart, and efficient. While increasing test velocity and generating new test ideas are signs that a program is growing, it doesn’t necessarily mean that the program will enjoy greater success. From maintaining the integrity of your […]

The post What’s the Best Way to Grow Your Testing Program? Brooks Bell Experts Share Their Insights appeared first on Brooks Bell.

How Can You Avoid the Most Common Testing Pitfalls? Brooks Bell Experts Share Their Insights

For a few companies, data is part of their DNA and experimentation is a way of life. For most others, testing is an ongoing process of encouraging buy-in, generating fresh test ideas, learning from losses, and troubleshooting technical problems. Our experts have identified key hurdles that companies face when trying to ramp up their testing programs, and […]

The post How Can You Avoid the Most Common Testing Pitfalls? Brooks Bell Experts Share Their Insights appeared first on Brooks Bell.

What We’ve Learned: Getting eVars to Play Nice With Target Standard

Warning: This is a technical post. Continue if you dare. To the brave, thank you for continuing to read! First, the non-tech stuff Adobe’s Target Standard was released last year, replacing Target Classic. The benefits of Target Standard (now referred to simply as Target) are many. The WYSIWYG editor lets non-technical team members easily build, […]

The post What We’ve Learned: Getting eVars to Play Nice With Target Standard appeared first on Brooks Bell.

What Testing Technology Are You Most Excited About for 2016? Brooks Bell Experts Share Their Insight

The testing technologies of today look much different from those of yesteryear. And as the tools evolve, so does our understanding of what it means to run a successful testing program. So what can we expect for 2016 and beyond? Our testing experts have shared their thoughts about future trends. “You can’t master the Internet of […]

The post What Testing Technology Are You Most Excited About for 2016? Brooks Bell Experts Share Their Insight appeared first on Brooks Bell.

Three Reasons Vendors Actually Want You to Test Their Technology

The vast ecosystem of tools and platforms available to improve customers’ experience on your site is growing all the time and as a result, the decision to add a fit guide tool, an algorithmic search tool, a recommendation widget, a personalization engine or any number of other tools is increasingly difficult. Whether your goal is […]

The post Three Reasons Vendors Actually Want You to Test Their Technology appeared first on Brooks Bell.