MOBILE-IZE THIS: What You Need to Know About Native App Experimentation

Native App Summary A native app is downloaded from an online store such as the the Google Play Store or Apple’s App Store. The app is installed and runs as a standalone application without a web browser. Companies frequently have native apps in addition to their various websites (desktop, mobile, tablet). Native apps are often […]

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Online Experimentation Trends for 2018: Part 2

Part 2: 2018 Predictions All of our predictions for 2018 revolve around a central theme: Experimentation programs are maturing and the needs of companies will evolve to reflect that maturation. 1. Behavioral Science Takes Center Stage At Brooks Bell, our vision is “to discover the people behind the data.” At its core, this is a […]

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MOBILE-IZE THIS: Native App vs. Mobile Web – Laying the Groundwork for Mobile Experimentation

Let’s start with defining the difference. Here’s the breakdown. A native app is downloaded from an online store such as the the Google Play Store or Apple’s App Store. The app is installed and runs as a standalone application without a web browser. Companies frequently have native apps in addition to their websites (desktop, mobile, tablet).  So […]

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Are You AMPed? Get Hyped to Learn This Quick-Loading, Open-Source Framework

The AMP we’re talking about stands for Accelerated Mobile Pages, an open-source framework to enable websites to load faster and distribute content quicker. Essentially, it’s a faster version of HTML called AMP HTML, and a ton of businesses are jumping on the AMP bandwagon. According to ampproject.org, over 1.5B AMP pages have already been published. […]

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MOBILE-IZE THIS: Consumers are Mobile-Obsessed – Is Your Company Ready?

Before you invest in mobile solutions of any kind, including optimization and testing, we want to help you understand the ever-changing, fast-paced mobile environment. In this series, we’ll take you on a four-part deep dive into all things mobile: Part 1:  Key Insights Into Top Mobile Trends Part 2:  Native Apps vs. Mobile Web – […]

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WYSIWYG Wednesday: What They Are, When to Use One and Why They’re Fun to Say

Love acronyms? This one is particularly long, but you’ve probably heard it before. WYSIWYG. Pronounced ‘wizzy wig,’ this acronym stands for ‘What You See Is What You Get.’ In the world of testing, WYSIWYGs are often included in testing tools as an option for editing website content and creating tests. Sound great? They are! And […]

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On the Road Again with Brooks Bell

At Brooks Bell, we believe in pursuing knowledge. Becoming experts. Being curious. And improving a little every day. Every now and again, this requires leaving our Raleigh, NC offices and hitting the road to pick up new insights from industry partners and drop some of our experimentation expertise along the way. Our latest travels took […]

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A Year in Experimentation: 2016 Learnings and Predictions for 2017

This year, shoppers have spent more than $28 billion online since Thanksgiving, representing a 13.5 percent increase from the same period in 2015. Perhaps more interesting, the number of unique online shoppers grew by 16.4 percent, indicating more individuals are making purchases online. This is supported by survey data collected by the National Retailer Federation […]

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Optimizely X – Our Experts Share Their Insights

Over the past couple of weeks, the Brooks Bell team travelled nearly 7,000 miles to attend Opticon in San Francisco and New York. Besides having a great time with many of our clients and the Optimizely team, we were lucky to be there for the official launch of Optimizely X -The Experimentation Platform. Our main takeaway? Optimizely […]

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What Should You Do When a Test is Flat? Brooks Bell Experts Share Their Insight

A/B testing is a bit like the Olympics. You always go for gold. Ideally, you’re looking for Michael Phelps-style wins: long-term, consecutive, and (seemingly) effortless. And if you fail to make it to the top-level podium, you can examine your training and performance—that is, strategy and process—to see what went wrong. Research suggests that bronze […]

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