A Year in Experimentation: 2016 Learnings and Predictions for 2017

This year, shoppers have spent more than $28 billion online since Thanksgiving, representing a 13.5 percent increase from the same period in 2015. Perhaps more interesting, the number of unique online shoppers grew by 16.4 percent, indicating more individuals are making purchases online. This is supported by survey data collected by the National Retailer Federation […]

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Optimizely X – Our Experts Share Their Insights

Over the past couple of weeks, the Brooks Bell team travelled nearly 7,000 miles to attend Opticon in San Francisco and New York. Besides having a great time with many of our clients and the Optimizely team, we were lucky to be there for the official launch of Optimizely X -The Experimentation Platform. Our main takeaway? Optimizely […]

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What Should You Do When a Test is Flat? Brooks Bell Experts Share Their Insight

A/B testing is a bit like the Olympics. You always go for gold. Ideally, you’re looking for Michael Phelps-style wins: long-term, consecutive, and (seemingly) effortless. And if you fail to make it to the top-level podium, you can examine your training and performance—that is, strategy and process—to see what went wrong. Research suggests that bronze […]

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5 Reasons a Testing Culture is a Healthy Culture

“The joke in the office was that when it came to work/life balance, work came first, life came second, and trying to find the balance came last.” –A former Amazon employee In August 2015, The New York times published a scathing critique of the work culture at Amazon. The article shows what happens when a […]

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What We Learned at Adobe Summit

A few weeks ago, several members of the Brooks Bell team attended the largest digital marketing conference in the world: Adobe Summit. Amid the backdrop of the Las Vegas mountains, we attended sessions on digital marketing tools and trends, met industry leaders, and had great networking opportunities with existing and potential clients alike. What’s new […]

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What’s the Best Way to Grow Your Testing Program? Brooks Bell Experts Share Their Insights

In order for a testing program to advance, it must do more than garner wins—it must grow in a way that’s steady, smart, and efficient. While increasing test velocity and generating new test ideas are signs that a program is growing, it doesn’t necessarily mean that the program will enjoy greater success. From maintaining the integrity of your […]

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How Can You Avoid the Most Common Testing Pitfalls? Brooks Bell Experts Share Their Insights

For a few companies, data is part of their DNA and experimentation is a way of life. For most others, testing is an ongoing process of encouraging buy-in, generating fresh test ideas, learning from losses, and troubleshooting technical problems. Our experts have identified key hurdles that companies face when trying to ramp up their testing programs, and […]

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What We’ve Learned: Getting eVars to Play Nice With Target Standard

Warning: This is a technical post. Continue if you dare. To the brave, thank you for continuing to read! First, the non-tech stuff Adobe’s Target Standard was released last year, replacing Target Classic. The benefits of Target Standard (now referred to simply as Target) are many. The WYSIWYG editor lets non-technical team members easily build, […]

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What Testing Technology Are You Most Excited About for 2016? Brooks Bell Experts Share Their Insight

The testing technologies of today look much different from those of yesteryear. And as the tools evolve, so does our understanding of what it means to run a successful testing program. So what can we expect for 2016 and beyond? Our testing experts have shared their thoughts about future trends. “You can’t master the Internet of […]

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Three Reasons Vendors Actually Want You to Test Their Technology

The vast ecosystem of tools and platforms available to improve customers’ experience on your site is growing all the time and as a result, the decision to add a fit guide tool, an algorithmic search tool, a recommendation widget, a personalization engine or any number of other tools is increasingly difficult. Whether your goal is […]

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