Three Reasons Vendors Actually Want You to Test Their Technology

The vast ecosystem of tools and platforms available to improve customers’ experience on your site is growing all the time and as a result, the decision to add a fit guide tool, an algorithmic search tool, a recommendation widget, a personalization engine or any number of other tools is increasingly difficult. Whether your goal is […]

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5 Test Ideas to Learn More About Holiday Shoppers

This year, Black Friday will look more like a month-long shopping journey than a one-day extravaganza. Ecommerce, of course will play a huge role in this holiday shopping season and mobile, more than ever, will represent an important channel for both research and conversion. While the prospect of such a protracted high-volume shopping period may […]

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How Committed to Experimentation Are You, Really?

This post was written by Naoshi Yamauchi the chief performance officer (CPO) at Brooks Bell. Amazon, Google, LinkedIn, Bing, Intuit—all amazing companies committed to experimentation. They are staffed with dozens of smart people and empowered by optimization systems that let their customers guide what they build. One executive at Amazon I talked to recently, for example, claimed […]

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Are Your Customers More Interested in Detail, Experience, or Authority? Testing Can Help You Find Out

What is more compelling to shoppers? A comparison of features across products and brands or the popularity of a brand The ability to trial the product The validation of an expert Depending on your brand or industry this may seem obvious. Shoppers, research has found, have a tendency to focus on one type of evaluation. […]

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Does Your Personalization Strategy Focus on Path or Product?

Lately, it seems every digital business is launching a new personalization initiative. A 2015 survey found 78 percent of respondents agree or strongly agree it’s important to “try to differentiate through customer experience.”  Realizing a practical, realistic plan to implement a personalization strategy—let alone a profitable personalization strategy—remains a formidable challenge. One of the problems […]

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