This is an interesting time for mobile commerce. It wasn’t too long ago that mobile was used mainly for texting, checking email, and getting directions. The thought of using your phone for research or a transaction was a bit absurd… kind of like the idea of a driverless car. Nowadays, mobile accounts for about half […]
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Most people who work in testing and optimization understand that they do not share the exact same preferences, motivations, habits, and goals as their customers. If you were to say to them, “You are not your customer,” they’d probably nod in agreement. Still, I think many people would be shocked to know just how significant […]
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For most of the last decade, A/B testing has been the cornerstone of most site optimization programs. We learned that measuring in controlled environments can give us tangible ROI while empowering marketers to prove their campaigns’ worth. At the beginning, big wins were plenty, and testing took off. As those programs and experiences became more optimized, […]
The post Aiming for 1:1 Personalization? Here’s a Better Approach. appeared first on Brooks Bell.
A few weeks ago, several members of the Brooks Bell team attended the largest digital marketing conference in the world: Adobe Summit. Amid the backdrop of the Las Vegas mountains, we attended sessions on digital marketing tools and trends, met industry leaders, and had great networking opportunities with existing and potential clients alike. What’s new […]
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Metrics are the foundation of testing, but determining what to measure is one our most complex tasks. Before you can analyze the numbers and apply what you’ve learned, you must first determine the metrics that matter most. At Brooks Bell, a cross-functional group representing all departments meets regularly to share knowledge and explore issues in […]
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In order for a testing program to advance, it must do more than garner wins—it must grow in a way that’s steady, smart, and efficient. While increasing test velocity and generating new test ideas are signs that a program is growing, it doesn’t necessarily mean that the program will enjoy greater success. From maintaining the integrity of your […]
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For a few companies, data is part of their DNA and experimentation is a way of life. For most others, testing is an ongoing process of encouraging buy-in, generating fresh test ideas, learning from losses, and troubleshooting technical problems. Our experts have identified key hurdles that companies face when trying to ramp up their testing programs, and […]
The post How Can You Avoid the Most Common Testing Pitfalls? Brooks Bell Experts Share Their Insights appeared first on Brooks Bell.
The testing technologies of today look much different from those of yesteryear. And as the tools evolve, so does our understanding of what it means to run a successful testing program. So what can we expect for 2016 and beyond? Our testing experts have shared their thoughts about future trends. “You can’t master the Internet of […]
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Imagine you’re playing poker, and you’re having a very lucky night. After a string of good hands, your stack is nearly three times as high as your opponents’. You hold a pair of queens–not terrible, not great–and it’s your turn to call, raise, or fold. What do you do? Now imagine a reverse scenario: You’ve […]
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The vast ecosystem of tools and platforms available to improve customers’ experience on your site is growing all the time and as a result, the decision to add a fit guide tool, an algorithmic search tool, a recommendation widget, a personalization engine or any number of other tools is increasingly difficult. Whether your goal is […]
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