Brooks Bell and Irrational Labs Share Their Most Memorably Unexpected Results We’ve seen the positive influence behavioral economics has made on programs and user experiences, and this series will teach you the basics, provide ideas on how to insert behavioral principles into your process and culture and share some of the surprises we’ve encountered along […]
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Love acronyms? This one is particularly long, but you’ve probably heard it before. WYSIWYG. Pronounced ‘wizzy wig,’ this acronym stands for ‘What You See Is What You Get.’ In the world of testing, WYSIWYGs are often included in testing tools as an option for editing website content and creating tests. Sound great? They are! And […]
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It’s a common complaint we hear every year. Clients set lofty velocity goals for Q1 — that is, they want to run a certain number of test within a set time period — but after they take the time to develop and refresh their experimentation plan, they find themselves not only eight weeks behind, but […]
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At Brooks Bell, we believe in pursuing knowledge. Becoming experts. Being curious. And improving a little every day. Every now and again, this requires leaving our Raleigh, NC offices and hitting the road to pick up new insights from industry partners and drop some of our experimentation expertise along the way. Our latest travels took […]
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At Brooks Bell, we’re obsessed with behavioral economics (BE). We’ve integrated the principles and experiments explored by Ariely and Cialdini into our methodology and everyday conversations with our clients. We’ve seen the way this knowledge can positively influence experimentation programs and create better user experiences. In a recent post, I shared my must-reads for those […]
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