As online competition increases, making the decision to implement an optimization strategy is now a relatively straightforward one. Deciding where to start your optimization, however, remains a hurdle that even the largest blue chip corporations struggle to get over. To know where to start your optimization strategy, you need to know the areas in […]
Here’s a question I bet you thought you’d never ask yourself when you started optimizing your site for conversions: what do I do now I’ve tested everything? For businesses that have never had an optimization strategy before, the opportunities feel endless. It’s an exciting time. You and your team are full of ideas to increase […]
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If there were any doubts that digital commerce was an important business driver, the 2016 holiday shopping season put them to an end. Not only did Cyber Monday outshine Black Friday as the single largest shopping day of the year, with total revenues exceeding $3.45 billion, according to Internet Retailer, online sales in general beat […]
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This year, shoppers have spent more than $28 billion online since Thanksgiving, representing a 13.5 percent increase from the same period in 2015. Perhaps more interesting, the number of unique online shoppers grew by 16.4 percent, indicating more individuals are making purchases online. This is supported by survey data collected by the National Retailer Federation […]
The post A Year in Experimentation: 2016 Learnings and Predictions for 2017 appeared first on Brooks Bell.
Everyone loves a winning test, especially when it provides a significant increase in revenue and unique insight into user behavior. Coming up with ideas for tests that produce such amazing results—week after week, quarter after quarter—however, is a challenge. Utilizing a standard methodology for ideation helps enforce consistency in test strategies over time, but […]
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The holiday season can reward you with many first-time visitors interested in buying that perfect gift for someone special or just a holiday treat for themselves. While this group of shoppers can represent a significant boost to your bottom line during the holidays, their true revenue potential is in their long-term loyalty and repeat purchase […]
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The holiday peak season is packed with unpredictable twists and turns that can lead to panicked moments and high-pressure decisions that will have a major impact on your peak-season sales. Even the most detailed holiday marketing plans won’t cover those annual surprise shifts in consumer behavior that lead sales to boost or blunder in their […]
For a testing program to be as successful as possible, it must be backed by an executive — a leader in the company who believes in the power of testing and champions the cause. Getting executive buy-in, however, remains a struggle for many testing teams. So what can you do to turn skeptics into supporters? Brooks […]
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A/B testing is a bit like the Olympics. You always go for gold. Ideally, you’re looking for Michael Phelps-style wins: long-term, consecutive, and (seemingly) effortless. And if you fail to make it to the top-level podium, you can examine your training and performance—that is, strategy and process—to see what went wrong. Research suggests that bronze […]
The post What Should You Do When a Test is Flat? Brooks Bell Experts Share Their Insight appeared first on Brooks Bell.
I have been passionate about conversion optimization for years and have had a hand in testing thousands of variations ever since my love affair with testing began. I’ve referred to optimization in terms of a funnel for as long as I can remember: top of the funnel, bottom of the funnel, getting more users deeper in […]
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