MOBILE-IZE THIS: Consumers are Mobile-Obsessed – Is Your Company Ready?

Before you invest in mobile solutions of any kind, including optimization and testing, we want to help you understand the ever-changing, fast-paced mobile environment. In this series, we’ll take you on a four-part deep dive into all things mobile: Part 1:  Key Insights Into Top Mobile Trends Part 2:  Native Apps vs. Mobile Web – […]

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“Oh, BEhave!” – Even Experimentation Experts Get Surprised

Brooks Bell and Irrational Labs Share Their Most Memorably Unexpected Results We’ve seen the positive influence behavioral economics has made on programs and user experiences, and this series will teach you the basics, provide ideas on how to insert behavioral principles into your process and culture and share some of the surprises we’ve encountered along […]

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WYSIWYG Wednesday: What They Are, When to Use One and Why They’re Fun to Say

Love acronyms? This one is particularly long, but you’ve probably heard it before. WYSIWYG. Pronounced ‘wizzy wig,’ this acronym stands for ‘What You See Is What You Get.’ In the world of testing, WYSIWYGs are often included in testing tools as an option for editing website content and creating tests. Sound great? They are! And […]

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Jump Start Your 2018 Experimentation Journey & Avoid the Holiday Slump

It’s a common complaint we hear every year. Clients set lofty velocity goals for Q1 — that is, they want to run a certain number of test within a set time period — but after they take the time to develop and refresh their experimentation plan, they find themselves not only eight weeks behind, but […]

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On the Road Again with Brooks Bell

At Brooks Bell, we believe in pursuing knowledge. Becoming experts. Being curious. And improving a little every day. Every now and again, this requires leaving our Raleigh, NC offices and hitting the road to pick up new insights from industry partners and drop some of our experimentation expertise along the way. Our latest travels took […]

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“Oh, BEhave” Series: Creating Experiments with Behavioral Economics

At Brooks Bell, we’re obsessed with behavioral economics (BE). We’ve integrated the principles and experiments explored by Ariely and Cialdini into our methodology and everyday conversations with our clients. We’ve seen the way this knowledge can positively influence experimentation programs and create better user experiences. In a recent post, I shared my must-reads for those […]

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How To Perform A UX Audit/Inventory

  As online competition increases, making the decision to implement an optimization strategy is now a relatively straightforward one. Deciding where to start your optimization, however, remains a hurdle that even the largest blue chip corporations struggle to get over. To know where to start your optimization strategy, you need to know the areas in […]

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Show Testing Some Love: How to Breathe New Life into Your Program

Here’s a question I bet you thought you’d never ask yourself when you started optimizing your site for conversions: what do I do now I’ve tested everything? For businesses that have never had an optimization strategy before, the opportunities feel endless. It’s an exciting time. You and your team are full of ideas to increase […]

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Step Into 2017 on the Right Foot by Taking Control of Your Testing Program

If there were any doubts that digital commerce was an important business driver, the 2016 holiday shopping season put them to an end. Not only did Cyber Monday outshine Black Friday as the single largest shopping day of the year, with total revenues exceeding $3.45 billion, according to Internet Retailer, online sales in general beat […]

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A Year in Experimentation: 2016 Learnings and Predictions for 2017

This year, shoppers have spent more than $28 billion online since Thanksgiving, representing a 13.5 percent increase from the same period in 2015. Perhaps more interesting, the number of unique online shoppers grew by 16.4 percent, indicating more individuals are making purchases online. This is supported by survey data collected by the National Retailer Federation […]

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