“Oh, BEhave!” Behavioral Principles to Know and How to Use Them

For example: Wondering why friendly, simple content worked better than content filled with technical brilliance?  Robert Cialdini’s research on “liking” in his book, Influence: The Psychology of Persuasion, may shed some light.    Strategizing for the best way to present your product line?  You should definitely check out Dan Ariely’s research on “relativity” in his book […]

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Online Experimentation Trends for 2018: Part 2

Part 2: 2018 Predictions All of our predictions for 2018 revolve around a central theme: Experimentation programs are maturing and the needs of companies will evolve to reflect that maturation. 1. Behavioral Science Takes Center Stage At Brooks Bell, our vision is “to discover the people behind the data.” At its core, this is a […]

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Online Experimentation Trends for 2018: Part 1

Part 1: 2017 Findings 1. The rise of mobile conversions In December of 2016, we predicted that consumers would become much more comfortable shopping on mobile devices in 2017, and that rates of purchase on mobile will increase. For our clients, this prediction certainly rang true: Mobile traffic either has surpassed desktop or is trending […]

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“Oh BEhave!” Ethical Experimentation: Using Behavioral Economics for Good

The ethical debate begins, and it has two elements. Is it right to experiment on your users? And second, what is a company’s intent for any new feature, product, marketing campaign? Let’s discuss the first: experimentation. A company’s mental model sometimes goes something like: “It is not our role to make decisions for the user. […]

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Personalization and Data Science Explained (Especially for Marketers!)

The latter, Aaron Baker, is not super famous, but a little bit. He’s a Brooks Bell data scientist, and he explains what he has in common with Ferrell and Smith and much more in his webinar with Evergage Director of Product Marketing T.J. Prebil. The goal of this Q&A style webinar is to explain personalization […]

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MOBILE-IZE THIS: Native App vs. Mobile Web – Laying the Groundwork for Mobile Experimentation

Let’s start with defining the difference. Here’s the breakdown. A native app is downloaded from an online store such as the the Google Play Store or Apple’s App Store. The app is installed and runs as a standalone application without a web browser. Companies frequently have native apps in addition to their websites (desktop, mobile, tablet).  So […]

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“Oh, BEhave!” – Create a Powerhouse Methodology Using Quantitative and Qualitative Data Alongside Behavioral Economics

Brooks Bell and Irrational Labs are teaming up to tell you what you need to know about harnessing the power of BE in your program.  Get to know about our partnership in our intro post or catch up on some of our surprising test results if you haven’t checked them out yet. This post is […]

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MOBILE-IZE THIS: Consumers are Mobile-Obsessed – Is Your Company Ready?

Before you invest in mobile solutions of any kind, including optimization and testing, we want to help you understand the ever-changing, fast-paced mobile environment. In this series, we’ll take you on a four-part deep dive into all things mobile: Part 1:  Key Insights Into Top Mobile Trends Part 2:  Native Apps vs. Mobile Web – […]

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“Oh, BEhave!” – Even Experimentation Experts Get Surprised

Brooks Bell and Irrational Labs Share Their Most Memorably Unexpected Results We’ve seen the positive influence behavioral economics has made on programs and user experiences, and this series will teach you the basics, provide ideas on how to insert behavioral principles into your process and culture and share some of the surprises we’ve encountered along […]

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WYSIWYG Wednesday: What They Are, When to Use One and Why They’re Fun to Say

Love acronyms? This one is particularly long, but you’ve probably heard it before. WYSIWYG. Pronounced ‘wizzy wig,’ this acronym stands for ‘What You See Is What You Get.’ In the world of testing, WYSIWYGs are often included in testing tools as an option for editing website content and creating tests. Sound great? They are! And […]

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