eCommerce Website Technical SEO Requirements

Inflow’s SEO team has worked with dozens of eCommerce platforms. The majority of platforms our clients use are homegrown in varying states of quality as it relates to search engine optimization. Overtime, clients may “rebuild” their platforms to update the technology which can present an opportunity to improve upon long-term SEO. We’ve put together this

What Are the SEO Benefits of XML & HTML Sitemaps?

seo sitemaps

A sitemap is (usually) an XML document, containing a list of pages on your website that you have chosen to tell Google and other search engines to index. Google often uses the sitemap file as a guide to the pages available on your website — even though it may decide not to index every page you list on your sitemap. The sitemap also carries information about each page, including when it was created and last modified, and its importance relative to other pages on your site. This speeds up the process of indexing pages. A sitemap is one of those…

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Category Page Rewrites: Why and How

  “Set it and forget it” is a facet of our modern, highly automated lives — but when it comes to optimizing your eCommerce site, it’s fraught with danger and lost opportunity. SEO is inherently a dynamic process. Although one-time improvements to your site can have lasting effects, a “one and done” approach typically creates a

Yahoo Stores SEO

Yahoo was the first company to bring an eCommerce store platform to the general public in 1998 after purchasing Viaweb and renaming the product to Yahoo! Stores. It was later rebranded to Yahoo Small Business, then again rebranded in 2015 as Aabaco Small Business. Yahoo has been serving small business customers for more than 18

Let’s All Just Calm Down About Duplicate Content. Here’s Why.

keep-calm-about-duplicate-content

As long as I’ve been working in the digital space, there has been a pervasive idea that all content must be absolutely unique, lest you face the wrath of Google and catch a penalty for duplicate content. I’ve worked as a consultant and an employee for SEO agencies and digital marketing firms. Every so often, I’d have a conversation like this: Junior SEO: “OH NO! Look!” Me: “What?” Junior SEO: “The client has DUPLICATE CONTENT in their website’s footer!” Me: “And?” Junior SEO: “THEY’RE GONNA GET PENALIZED!” Me: I’ve met my share of marketers who are more concerned about duplicate…

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