What Are the SEO Benefits of XML & HTML Sitemaps?

seo sitemaps

A sitemap is (usually) an XML document, containing a list of pages on your website that you have chosen to tell Google and other search engines to index. Google often uses the sitemap file as a guide to the pages available on your website — even though it may decide not to index every page you list on your sitemap. The sitemap also carries information about each page, including when it was created and last modified, and its importance relative to other pages on your site. This speeds up the process of indexing pages. A sitemap is one of those…

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Category Page Rewrites: Why and How

  “Set it and forget it” is a facet of our modern, highly automated lives — but when it comes to optimizing your eCommerce site, it’s fraught with danger and lost opportunity. SEO is inherently a dynamic process. Although one-time improvements to your site can have lasting effects, a “one and done” approach typically creates a

Yahoo Stores SEO

Yahoo was the first company to bring an eCommerce store platform to the general public in 1998 after purchasing Viaweb and renaming the product to Yahoo! Stores. It was later rebranded to Yahoo Small Business, then again rebranded in 2015 as Aabaco Small Business. Yahoo has been serving small business customers for more than 18

Let’s All Just Calm Down About Duplicate Content. Here’s Why.

keep-calm-about-duplicate-content

As long as I’ve been working in the digital space, there has been a pervasive idea that all content must be absolutely unique, lest you face the wrath of Google and catch a penalty for duplicate content. I’ve worked as a consultant and an employee for SEO agencies and digital marketing firms. Every so often, I’d have a conversation like this: Junior SEO: “OH NO! Look!” Me: “What?” Junior SEO: “The client has DUPLICATE CONTENT in their website’s footer!” Me: “And?” Junior SEO: “THEY’RE GONNA GET PENALIZED!” Me: I’ve met my share of marketers who are more concerned about duplicate…

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The Crazy Egg Guide to White Hat Link Building

the crazy egg guide to white hat link building

Link building is one of the most essential aspects of SEO, yet also one of the most misunderstood and difficult pieces of the search marketing equation. We all know that acquiring high-quality links to your website is one of Google’s primary ranking factors, but not all links are created equally and link building has changed considerably in recent years. Gone are the days of link farms, article directories and blog comment links designed to boost your sites’ rankings. With each tweak of the algorithm, Google has grown considerably smarter in how it evaluates and values links. In today’s landscape, if…

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What Does Penguin 4.0 Mean For Your SEO?

Penguin 4.0

Who doesn’t love a good Google update? If you’ve so much as dabbled in SEO you probably already know that these updates can be cause for some serious nail-biting. It usually goes something like this: Google announces they’ve made an update to their algorithm and they provide some perfunctory details. What follows is a few weeks of chaos and turbulence in search rankings. Then, as the dust starts to settle, us SEO professionals end up reaching for one of two things: the champagne or the whiskey. Fortunately, Penguin 4.0 was an update that both improves the Google experience for searchers…

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SEO Primer for App Optimization

App optimization should be a part of any app launch or rebuild. In the same way that neglecting the basics of SEO in your website will render it invisible to a huge audience – creating an app, but neglecting the basics of app optimization, will mean missing out on a lot of opportunity in the search results.  

Improving eCommerce Site Speed

Increasing the speed of your website can improve search engine rankings, attract more traffic, lower bounce rates and lift in conversion rates. However, making an eCommerce website faster is easier said than done. Dynamic areas like Cart totals in the upper-right-hand corner can present caching problems. Many third-party JavaScripts are used, most of which are