Theatre of the Mind

Radio people talk about theatre of the mind a lot. And they should! It would be better if they used the strategy as much as they talk about it, but it’s an important concept nonetheless. Here’s the late, great Stan Freberg’s explanation: And if you’re interested, compare these two scenes, one as a radio drama, […]

Identity > Cost-Benefit

Your alma mater. Your home and neighborhood. Your watch or car. Few, if any, buy these things based on a reasonable analysis of cost vs. benefit. Because in our minds, what’s really at stake is our identity. Are you a Baylor man, or a technical college man? Frankly, if your a high school student, the cost-benefit analysis weighs […]