For most of the last decade, A/B testing has been the cornerstone of most site optimization programs. We learned that measuring in controlled environments can give us tangible ROI while empowering marketers to prove their campaigns’ worth. At the beginning, big wins were plenty, and testing took off. As those programs and experiences became more optimized, […]
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A few weeks ago, several members of the Brooks Bell team attended the largest digital marketing conference in the world: Adobe Summit. Amid the backdrop of the Las Vegas mountains, we attended sessions on digital marketing tools and trends, met industry leaders, and had great networking opportunities with existing and potential clients alike. What’s new […]
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When it comes to personalization, how important is data collection? What’s the best advice for companies that want to step up their game? And how might personalization technology be improved in the future? In this two-part series (read part one), we ask a senior member of our data science team to explore the trends, challenges, and possibilities […]
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How can you measure the success of personalization? How many user segments should be used? Is real-time personalization a current reality—or a far-off dream? In this two-part Q&A series, we ask a senior member of our data science team to explore the trends, challenges, and possibilities of personalization. How are brands measuring the effectiveness of […]
The post Personalization: What You Need to Know Right Now (Part 1) appeared first on Brooks Bell.
Every year, our partners continue to impress us with their improved capabilities, scope, adoption of testing methodologies, platforms and practices. Each one is working hard to improve on customer engagement, personalization, mobile optimization, analytics and more. The testing, personalization and optimization space has never been so exciting. At Brooks Bell, we are forever thankful for […]
The post 16 Favorite Reads From Our Partners—Thanks for a Terrific 2015! appeared first on Brooks Bell.
Comparing two items of a different size may seem easy, but research has shown that consumers, generally, struggle with the task. More interesting, the labels and scales provided for comparison have a significant impact on preferences. While this may seem like a specific insight, it has implications for marketing messages in general. Read the rest: […]
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Lately, it seems every digital business is launching a new personalization initiative. A 2015 survey found 78 percent of respondents agree or strongly agree it’s important to “try to differentiate through customer experience.” Realizing a practical, realistic plan to implement a personalization strategy—let alone a profitable personalization strategy—remains a formidable challenge. One of the problems […]
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