Back in January, we published a post on “digital marketing trends for 2017“. In it, WiderFunnel experts and industry influencers…Read blog postabout:Our top 7 blog posts of 2017
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Welcome to our six-part series on building a successful website personalization strategy. We will publish a new post each week. Sign up for our newsletter to get updates! In the last post, we talked about the importance of having a website personalization strategy. In this post, we tackle setting a goal. What business challenge are you […]
The post The Fundamentals of Website Personalization Strategy [Part 2 of 6] appeared first on Bound.
Marketing doesn’t have to be annoying! Here are a few notorious marketing habits that make all of our eyes roll. Don’t worry, it’s all in good fun. We’re guilty of most these ourselves (but we’re working on it). Because “proposals, not problems” is our mantra, we provide some resources to help you rise above the […]
The post The Great Marketing Roast of 2017 appeared first on Bound.
Welcome to our six-part series on building a successful website personalization strategy. We will publish a new post each week. Sign up for our newsletter to get updates! We spend a lot of time talking about why personalization is important. If you have any doubts, check out every marketing survey and event agenda from the […]
The post The Fundamentals of Website Personalization Strategy [Part 1 of 6] appeared first on Bound.
Get ready for Click Summit 2018! This is THE event for open conversation about experimentation, featuring leaders in the industry. If you’ve been before, you know what we are talking about, but if you’re new to Click, read on. You’ll learn why you want to request your invitation today to begin the registration process. Space […]
The post REGISTRATION NOW OPEN: Click Summit 2018 To Kick Off May 7, 2018 in Raleigh, N.C. appeared first on Brooks Bell.
Amy Larsen has over 15 years of experience in enterprise marketing. Amy is the Director of Demand Generation at Siemens— where she acts as a change agent for driving campaign alignment around strategic markets. On the B2B Growth Podcast, Amy talks about how her team understands content performance on their website. Amy’s team segments and […]
The post Getting Started with Website Personalization: 3 Things You Need to Know appeared first on Bound.
Choices bombard us every day of our lives, and you could even say every minute and every second. Soy milk, almond milk, coconut milk, 2%, whole milk, nonfat? That’s just the milk in your coffee. Do you prefer hot or iced? Grande or venti? Cappuccino? Macchiato? Whip or no whip? You can choose your daily […]
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By far the greatest danger of artificial intelligence is that people conclude too early that they understand it. ― Eliezer…Read blog postabout:Beyond the buzzword: What “artificial intelligence” means for marketing leaders, right now
The post Beyond …
If you ask most marketers, they will tell you that A/B testing and personalization are two completely different things. I respectfully disagree, and I think this disagreement is at the root of how to use them best together. We as growth/performance marketers are accountable for results, often measured with conversions, new customers, or revenue. Every […]
The post How to Use A/B Testing and Personalization Best Together appeared first on CXL.
Bill Mitchell, Manager of Digital Demand Generation at Hewlett Packard Enterprise, has over two decades of experience in digital marketing. On the B2B Growth Podcast with James Carbary, Bill talks about his team’s experience growing website personalization from a simple experiment on the homepage to a suite of programs that directly influence revenue. LISTEN TO […]
The post How Hewlett Packard Enterprise Personalizes Their Website Experience appeared first on Bound.