How to Use A/B Testing and Personalization Best Together

If you ask most marketers, they will tell you that A/B testing and personalization are two completely different things. I respectfully disagree, and I think this disagreement is at the root of how to use them best together. We as growth/performance marketers are accountable for results, often measured with conversions, new customers, or revenue. Every […]

The post How to Use A/B Testing and Personalization Best Together appeared first on CXL.

How Hewlett Packard Enterprise Personalizes Their Website Experience

Bill Mitchell, Manager of Digital Demand Generation at Hewlett Packard Enterprise, has over two decades of experience in digital marketing. On the B2B Growth Podcast with James Carbary, Bill talks about his team’s experience growing website personalization from a simple experiment on the homepage to a suite of programs that directly influence revenue. LISTEN TO […]

The post How Hewlett Packard Enterprise Personalizes Their Website Experience appeared first on Bound.

On the Road Again with Brooks Bell

At Brooks Bell, we believe in pursuing knowledge. Becoming experts. Being curious. And improving a little every day. Every now and again, this requires leaving our Raleigh, NC offices and hitting the road to pick up new insights from industry partners and drop some of our experimentation expertise along the way. Our latest travels took […]

The post On the Road Again with Brooks Bell appeared first on Brooks Bell.

Who’s Hiring in October?

If your next career move is in optimization, testing, analytics, data science, UX, behavioral economics, or personalization, learn which movers and shakers are hiring. With 150,000 digital marketing jobs forecasted by 2020, according to Silicon Republic, your future outlook is strong. Director, Site Optimization and Web Analytics RingCentral San Francisco, CA Manager, Media Personalization and […]

The post Who’s Hiring in October? appeared first on Brooks Bell.

How Personalization Takes the Scary Out of Your Demand Unit Waterfall

If you’re a B2B marketer, I don’t have to tell you that B2B marketing is hard. Prospects are getting harder to engage with, buying groups are growing in complexity, and marketers struggle to find the right data to understand and resonate with buyers. It’s scary stuff, cue halloween costumes! Join the upcoming webinar and we’ll […]

The post How Personalization Takes the Scary Out of Your Demand Unit Waterfall appeared first on Bound.

[Infographic] The Payoffs of End-to-End Personalization

Find out more about the kinds of data available and the types you need, the different personalization strategies your peers are testing, and how other B2B marketers are able to quantify the ROI of personalization in the white paper The Payoffs of End-to-End Personalization: How Top Enterprise Brands Are Creating Deeper Connections At Key Engagement Points To Drive […]

The post [Infographic] The Payoffs of End-to-End Personalization appeared first on Bound.

Build your most effective personalization strategy: A 4-step roadmap

Reading Time: 11 minutesIf this whole thing is starting to feel a little complex, don’t worry. It is complex, but that’s why we…Read blog postabout:Build your most effective personalization strategy: A 4-step roadmap

The post Build your most effective personalization strategy: A 4-step roadmap appeared first on WiderFunnel Conversion Optimization.