Who’s Hiring in February?

Here are some of our picks: Digital Experimentation Product Lead – Have a passion for using data to identify a target audience and improve their experience?  Join the CapitalOne.com group in San Francisco to work collaboratively across teams to identify testing opportunities and success metrics that align both business goals and customer experience. Sr. Data […]

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The Fundamentals of Website Personalization Strategy [Part 6 of 6]

Welcome to our six-part series on building a successful website personalization strategy. This is the final post in the series. Want the full picture? Start from the beginning! In the last post, we discussed tactics, the final planning stage of your personalization strategy. In this post, we talk about the testing, measuring, and learning necessary […]

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The Fundamentals of Website Personalization Strategy [Part 5 of 6]

Welcome to our six-part series on building a successful website personalization strategy. We will publish a new post each week. Sign up for our newsletter to get updates! In the last post, we determined which data sources feed personalization plays. Next, we’ll describe how to develop personalization tactics that best engage your prospects. Personalization tactics are simply […]

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Online Experimentation Trends for 2018: Part 1

Part 1: 2017 Findings 1. The rise of mobile conversions In December of 2016, we predicted that consumers would become much more comfortable shopping on mobile devices in 2017, and that rates of purchase on mobile will increase. For our clients, this prediction certainly rang true: Mobile traffic either has surpassed desktop or is trending […]

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Who’s Hiring in January?

Here are some of our picks: Marketing Analytics Manager/Sr Manager — If you have balanced quantitative skills with passions for digital marketing, site optimization and personalization, consider joining American Express’ Global Consumer Services Group and Enterprise Digital & Analytics team in New York to create scalable marketing solutions to accelerate growth. Web Experience Operations Director — […]

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The Fundamentals of Website Personalization Strategy [Part 4 of 6]

Welcome to our six-part series on building a successful website personalization strategy. We will publish a new post each week. Sign up for our newsletter to get updates! In the last post, we highlighted how to develop web personalization plays to solve key business problems. Next, we’ll evaluate targeting options to make personalization perform. How will you target […]

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Explaining UX to a 10-year-old

Jonathan Hildebrand: Director of User Experience and Design As a 10-year-old who loved anything with a motor on it and as an adult who is a vintage motorcycle enthusiast, I immediately thought of my ‘78 BMW. You see, a lot of times people confuse UI and UX, and this motorcycle metaphor is an easy one […]

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The Fundamentals of Website Personalization Strategy [Part 3 of 6]

Welcome to our six-part series on building a successful website personalization strategy. We will publish a new post each week. Sign up for our newsletter to get updates! In the last post, we talked through setting goals for your personalization strategy. Next, we’ll describe how to choose personalization plays to meet your goals. How will you solve […]

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Personalization and Data Science Explained (Especially for Marketers!)

The latter, Aaron Baker, is not super famous, but a little bit. He’s a Brooks Bell data scientist, and he explains what he has in common with Ferrell and Smith and much more in his webinar with Evergage Director of Product Marketing T.J. Prebil. The goal of this Q&A style webinar is to explain personalization […]

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