The Fundamentals of Website Personalization Strategy [Part 1 of 6]

Welcome to our six-part series on building a successful website personalization strategy. We will publish a new post each week. Sign up for our newsletter to get updates! We spend a lot of time talking about why personalization is important. If you have any doubts, check out every marketing survey and event agenda from the […]

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REGISTRATION NOW OPEN: Click Summit 2018 To Kick Off May 7, 2018 in Raleigh, N.C.

Get ready for Click Summit 2018! This is THE event for open conversation about experimentation, featuring leaders in the industry. If you’ve been before, you know what we are talking about, but if you’re new to Click, read on. You’ll learn why you want to request your invitation today to begin the registration process. Space […]

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Getting Started with Website Personalization: 3 Things You Need to Know

Amy Larsen has over 15 years of experience in enterprise marketing. Amy is the Director of Demand Generation at Siemens— where she acts as a change agent for driving campaign alignment around strategic markets. On the B2B Growth Podcast, Amy talks about how her team understands content performance on their website. Amy’s team segments and […]

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How to Use A/B Testing and Personalization Best Together

If you ask most marketers, they will tell you that A/B testing and personalization are two completely different things. I respectfully disagree, and I think this disagreement is at the root of how to use them best together. We as growth/performance marketers are accountable for results, often measured with conversions, new customers, or revenue. Every […]

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How Hewlett Packard Enterprise Personalizes Their Website Experience

Bill Mitchell, Manager of Digital Demand Generation at Hewlett Packard Enterprise, has over two decades of experience in digital marketing. On the B2B Growth Podcast with James Carbary, Bill talks about his team’s experience growing website personalization from a simple experiment on the homepage to a suite of programs that directly influence revenue. LISTEN TO […]

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On the Road Again with Brooks Bell

At Brooks Bell, we believe in pursuing knowledge. Becoming experts. Being curious. And improving a little every day. Every now and again, this requires leaving our Raleigh, NC offices and hitting the road to pick up new insights from industry partners and drop some of our experimentation expertise along the way. Our latest travels took […]

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Who’s Hiring in October?

If your next career move is in optimization, testing, analytics, data science, UX, behavioral economics, or personalization, learn which movers and shakers are hiring. With 150,000 digital marketing jobs forecasted by 2020, according to Silicon Republic, your future outlook is strong. Director, Site Optimization and Web Analytics RingCentral San Francisco, CA Manager, Media Personalization and […]

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How Personalization Takes the Scary Out of Your Demand Unit Waterfall

If you’re a B2B marketer, I don’t have to tell you that B2B marketing is hard. Prospects are getting harder to engage with, buying groups are growing in complexity, and marketers struggle to find the right data to understand and resonate with buyers. It’s scary stuff, cue halloween costumes! Join the upcoming webinar and we’ll […]

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[Infographic] The Payoffs of End-to-End Personalization

Find out more about the kinds of data available and the types you need, the different personalization strategies your peers are testing, and how other B2B marketers are able to quantify the ROI of personalization in the white paper The Payoffs of End-to-End Personalization: How Top Enterprise Brands Are Creating Deeper Connections At Key Engagement Points To Drive […]

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