Is audio branding just for giant brands, or can a business of any size use it to build brand value and customer loyalty? You might be surprised…
Here are 3 small but powerful UX tweaks you can make to your homepage to increase conversions.
Drawing is a powerful way to get attention and influence others, even if you think you can’t draw! Here’s a primer from Dan Roam, who has taught tens of thousands of people how to draw.
Two years ago, I spoke to Dr. Robert Cialdini, the “godfather” of persuasion science and the creator of the celebrated Six Principles of Influence. I asked him if, thirty years after completing his seminal book, Influence, he’d add on another […]
[Guest article by Brandon Leibowitz] Trust is a crucial element in influencing consumers’ purchase decisions. Experts at the Singapore Management University published an extensive study on the relationship between trust and consumers’ intent to buy. The study revealed that people […]