Category: Neuromarketing

Nonprofits: New Study Reveals Fundraising Risk

A new study shows that donation amounts are influenced by the actions of other donors, creating a social proof dilemma. Here’s how to maximize donations.
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A new study shows that donation amounts are influenced by the actions of other donors, creating a social proof dilemma. Here's how to maximize donations.

The post Nonprofits: New Study Reveals Fundraising Risk appeared first on Neuromarketing.

What Marketers Can Learn From A Ketchup Bottle

The lowly ketchup bottle has a couple of important lessons for marketers.
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Ketchup Bottle

The lowly ketchup bottle has a couple of important lessons for marketers.

The post What Marketers Can Learn From A Ketchup Bottle appeared first on Neuromarketing.

Neuromarketing Books: The Ultimate Reading List

Roger curates an expansive list of neuromarketing books.
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Roger curates an expansive list of neuromarketing books.

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How to Use the Ben Franklin Effect to Increase Loyalty

If you can get a small favor from someone, they are more likely to grant you a bigger one.
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Use the Ben Franklin Effect to Increase Loyalty

If you can get a small favor from someone, they are more likely to grant you a bigger one.

The post How to Use the Ben Franklin Effect to Increase Loyalty appeared first on Neuromarketing.

Can Caffeine’s Brain Boost Help Ad Recall?

Two cups of coffee provide significant stimulation in areas of the brain associated with attention and memory – how long before marketers exploit this?
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starbucks cup and lid with ad placement for caffeine memory boost

Two cups of coffee provide significant stimulation in areas of the brain associated with attention and memory - how long before marketers exploit this?

The post Can Caffeine’s Brain Boost Help Ad Recall? appeared first on Neuromarketing.

Study: Winner Declared in Audio vs. Video for Emotion

When they compared the emotional impact of audio vs. video content, researchers got a surprise.
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Audio vs Video

When they compared the emotional impact of audio vs. video content, researchers got a surprise.

The post Study: Winner Declared in Audio vs. Video for Emotion appeared first on Neuromarketing.

How to Use Framing to Sell More Warranties and Service Contracts

A single hailstorm changed me from rational to irrational…
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56% select the service contract after experiencing loss

A single hailstorm changed me from rational to irrational...

The post How to Use Framing to Sell More Warranties and Service Contracts appeared first on Neuromarketing.

Persuasive Tactics To Close Your Next Deal

Here are the seven persuasive tactics to help you get what you want in a business deal.
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Here are the seven persuasive tactics to help you get what you want in a business deal.

The post Persuasive Tactics To Close Your Next Deal appeared first on Neuromarketing.

How a Strange Fact About Eyeballs Could Change Your Whole Marketing Plan

Professional public speakers have a knack for getting just the right reactions from their audiences. What they know will help you tweak your entire marketing campaign.
The post How a Strange Fact About Eyeballs Could Change Your Whole Marketing Plan…

How a Strange Fact About Eyeballs Could Change Your Whole Marketing Plan

Professional public speakers have a knack for getting just the right reactions from their audiences. What they know will help you tweak your entire marketing campaign.

The post How a Strange Fact About Eyeballs Could Change Your Whole Marketing Plan appeared first on Neuromarketing.

The Surprising Way to Boost Your Optimism

Optimism is good for you, and brain scientist John Medina explains the simple way to increase it.
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optimism

Optimism is good for you, and brain scientist John Medina explains the simple way to increase it.

The post The Surprising Way to Boost Your Optimism appeared first on Neuromarketing.