How the Cootie Effect Can Reduce Virus Transmission

Reminding people of imaginary cooties can keep them from catching the real, life-threatening ones.
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door handles with virus images

Reminding people of imaginary cooties can keep them from catching the real, life-threatening ones.

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How One Simple Strategy Changed the Candy Industry

A century ago, Edward Noble sold billions of Life Savers in a few years with a different approach to marketing mints.
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pep-o-mint mobile

A century ago, Edward Noble sold billions of Life Savers in a few years with a different approach to marketing mints.

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12 Cognitive Biases E-commerce Marketers Need to Know

Understand how customer brains work – these are the most important cognitive biases for e-commerce marketers.
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12-cognitive-biases

Understand how customer brains work - these are the most important cognitive biases for e-commerce marketers.

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Non-Profit Persuasion Lesson from Jay-Z

Rapper Jay-Z used a classic influence principle for non-profit persuasion.
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non-profit persuasion - jay-z style

Rapper Jay-Z used a classic influence principle for non-profit persuasion.

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Brainfluence Now Has An Italian Translation

Roger Dooley’s book Brainfluence has just been released in an Italian translation.
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Brainfluence in Italian - Neuromarketing in Pratica

Roger Dooley's book Brainfluence has just been released in an Italian translation.

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Decoy Pricing: Did United Airlines Fire Their Behavioral Economist?

It appears that United Airlines has stopped using a classic decoy pricing approach for in-flight wifi options.
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unitied wifi pricing two options

It appears that United Airlines has stopped using a classic decoy pricing approach for in-flight wifi options.

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Customer experience tweaks that boost restaurant results

Restaurant guest experience depends on more than good food and quick service.
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Restaurant guest experience depends on more than good food and quick service.

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Campaign Fundraising vs. Neuromarketing Debate Scores

Neuromarketing scoring of debate performance correlated with candidate fundraising numbers.
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candidate fundraising vs neuromarketing debate rating

Neuromarketing scoring of debate performance correlated with candidate fundraising numbers.

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