What can persuasion science tell you about the effect of your messages on the brain?

Persuasion science is a new field that can finally provide scientific answers to questions that have puzzled advertisers, marketers, PR experts but also academics and researchers for decades.
The post What can persuasion science tell you about the …

primal brain - rational brain

Persuasion science is a new field that can finally provide scientific answers to questions that have puzzled advertisers, marketers, PR experts but also academics and researchers for decades.

The post What can persuasion science tell you about the effect of your messages on the brain? appeared first on Neuromarketing.

AdAge: Neuromarketing More Than Snake Oil

The leading advertising-focused media outlet has cautiously endorsed consumer neuroscience
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AdAge - TIME TO RETHINK NEUROMARKETING; IT'S NO LONGER JUST SNAKE OIL

The leading advertising-focused media outlet has cautiously endorsed consumer neuroscience

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Nonprofits: New Study Reveals Fundraising Risk

A new study shows that donation amounts are influenced by the actions of other donors, creating a social proof dilemma. Here’s how to maximize donations.
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A new study shows that donation amounts are influenced by the actions of other donors, creating a social proof dilemma. Here's how to maximize donations.

The post Nonprofits: New Study Reveals Fundraising Risk appeared first on Neuromarketing.

What Marketers Can Learn From A Ketchup Bottle

The lowly ketchup bottle has a couple of important lessons for marketers.
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Ketchup Bottle

The lowly ketchup bottle has a couple of important lessons for marketers.

The post What Marketers Can Learn From A Ketchup Bottle appeared first on Neuromarketing.

Neuromarketing Books: The Ultimate Reading List

Roger curates an expansive list of neuromarketing books.
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Roger curates an expansive list of neuromarketing books.

The post Neuromarketing Books: The Ultimate Reading List appeared first on Neuromarketing.

How to Use the Ben Franklin Effect to Increase Loyalty

If you can get a small favor from someone, they are more likely to grant you a bigger one.
The post How to Use the Ben Franklin Effect to Increase Loyalty appeared first on Neuromarketing.

Use the Ben Franklin Effect to Increase Loyalty

If you can get a small favor from someone, they are more likely to grant you a bigger one.

The post How to Use the Ben Franklin Effect to Increase Loyalty appeared first on Neuromarketing.