Sensory marketing is possible for intangible products, services, and ideas. Here are examples from Friction by Roger Dooley.
The post Sensory Marketing for Intangibles appeared first on Neuromarketing.
Sensory marketing is possible for intangible products, services, and ideas. Here are examples from Friction by Roger Dooley.
The post Sensory Marketing for Intangibles appeared first on Neuromarketing.
Reminding people of imaginary cooties can keep them from catching the real, life-threatening ones.
The post How the Cootie Effect Can Reduce Virus Transmission appeared first on Neuromarketing.
Reminding people of imaginary cooties can keep them from catching the real, life-threatening ones.
The post How the Cootie Effect Can Reduce Virus Transmission appeared first on Neuromarketing.
A century ago, Edward Noble sold billions of Life Savers in a few years with a different approach to marketing mints.
The post How One Simple Strategy Changed the Candy Industry appeared first on Neuromarketing.
A century ago, Edward Noble sold billions of Life Savers in a few years with a different approach to marketing mints.
The post How One Simple Strategy Changed the Candy Industry appeared first on Neuromarketing.
Understand how customer brains work – these are the most important cognitive biases for e-commerce marketers.
The post 12 Cognitive Biases E-commerce Marketers Need to Know appeared first on Neuromarketing.
Understand how customer brains work - these are the most important cognitive biases for e-commerce marketers.
The post 12 Cognitive Biases E-commerce Marketers Need to Know appeared first on Neuromarketing.
Rapper Jay-Z used a classic influence principle for non-profit persuasion.
The post Non-Profit Persuasion Lesson from Jay-Z appeared first on Neuromarketing.
Rapper Jay-Z used a classic influence principle for non-profit persuasion.
The post Non-Profit Persuasion Lesson from Jay-Z appeared first on Neuromarketing.
Roger Dooley’s book Brainfluence has just been released in an Italian translation.
The post Brainfluence Now Has An Italian Translation appeared first on Neuromarketing.
Roger Dooley's book Brainfluence has just been released in an Italian translation.
The post Brainfluence Now Has An Italian Translation appeared first on Neuromarketing.
It appears that United Airlines has stopped using a classic decoy pricing approach for in-flight wifi options.
The post Decoy Pricing: Did United Airlines Fire Their Behavioral Economist? appeared first on Neuromarketing.
It appears that United Airlines has stopped using a classic decoy pricing approach for in-flight wifi options.
The post Decoy Pricing: Did United Airlines Fire Their Behavioral Economist? appeared first on Neuromarketing.
Restaurant guest experience depends on more than good food and quick service.
The post Customer experience tweaks that boost restaurant results appeared first on Neuromarketing.
Restaurant guest experience depends on more than good food and quick service.
The post Customer experience tweaks that boost restaurant results appeared first on Neuromarketing.
