AdAge: Neuromarketing More Than Snake Oil

The leading advertising-focused media outlet has cautiously endorsed consumer neuroscience
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AdAge - TIME TO RETHINK NEUROMARKETING; IT'S NO LONGER JUST SNAKE OIL

The leading advertising-focused media outlet has cautiously endorsed consumer neuroscience

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Nonprofits: New Study Reveals Fundraising Risk

A new study shows that donation amounts are influenced by the actions of other donors, creating a social proof dilemma. Here’s how to maximize donations.
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A new study shows that donation amounts are influenced by the actions of other donors, creating a social proof dilemma. Here's how to maximize donations.

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What Marketers Can Learn From A Ketchup Bottle

The lowly ketchup bottle has a couple of important lessons for marketers.
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Ketchup Bottle

The lowly ketchup bottle has a couple of important lessons for marketers.

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Neuromarketing Books: The Ultimate Reading List

Roger curates an expansive list of neuromarketing books.
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Roger curates an expansive list of neuromarketing books.

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How to Use the Ben Franklin Effect to Increase Loyalty

If you can get a small favor from someone, they are more likely to grant you a bigger one.
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Use the Ben Franklin Effect to Increase Loyalty

If you can get a small favor from someone, they are more likely to grant you a bigger one.

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Can Caffeine’s Brain Boost Help Ad Recall?

Two cups of coffee provide significant stimulation in areas of the brain associated with attention and memory – how long before marketers exploit this?
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starbucks cup and lid with ad placement for caffeine memory boost

Two cups of coffee provide significant stimulation in areas of the brain associated with attention and memory - how long before marketers exploit this?

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Study: Winner Declared in Audio vs. Video for Emotion

When they compared the emotional impact of audio vs. video content, researchers got a surprise.
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Audio vs Video

When they compared the emotional impact of audio vs. video content, researchers got a surprise.

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How to Use Framing to Sell More Warranties and Service Contracts

A single hailstorm changed me from rational to irrational…
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56% select the service contract after experiencing loss

A single hailstorm changed me from rational to irrational...

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