Cultural Frame Switching: Different Language, Different Personality

Bilingual individuals demonstrate different personality characteristics when speaking different languages. Marketers making media and language decisions when addressing multilingual markets should add this finding to their list of influencing factor…

cultural frame switching and the bilingual brain

Bilingual individuals demonstrate different personality characteristics when speaking different languages. Marketers making media and language decisions when addressing multilingual markets should add this finding to their list of influencing factors.

The post Cultural Frame Switching: Different Language, Different Personality appeared first on Neuromarketing.

Sensory Marketing for Intangibles

Sensory marketing is possible for intangible products, services, and ideas. Here are examples from Friction by Roger Dooley.
The post Sensory Marketing for Intangibles appeared first on Neuromarketing.

sensory marketing for intangibles

Sensory marketing is possible for intangible products, services, and ideas. Here are examples from Friction by Roger Dooley.

The post Sensory Marketing for Intangibles appeared first on Neuromarketing.

How the Cootie Effect Can Reduce Virus Transmission

Reminding people of imaginary cooties can keep them from catching the real, life-threatening ones.
The post How the Cootie Effect Can Reduce Virus Transmission appeared first on Neuromarketing.

door handles with virus images

Reminding people of imaginary cooties can keep them from catching the real, life-threatening ones.

The post How the Cootie Effect Can Reduce Virus Transmission appeared first on Neuromarketing.

How One Simple Strategy Changed the Candy Industry

A century ago, Edward Noble sold billions of Life Savers in a few years with a different approach to marketing mints.
The post How One Simple Strategy Changed the Candy Industry appeared first on Neuromarketing.

pep-o-mint mobile

A century ago, Edward Noble sold billions of Life Savers in a few years with a different approach to marketing mints.

The post How One Simple Strategy Changed the Candy Industry appeared first on Neuromarketing.

12 Cognitive Biases E-commerce Marketers Need to Know

Understand how customer brains work – these are the most important cognitive biases for e-commerce marketers.
The post 12 Cognitive Biases E-commerce Marketers Need to Know appeared first on Neuromarketing.

12-cognitive-biases

Understand how customer brains work - these are the most important cognitive biases for e-commerce marketers.

The post 12 Cognitive Biases E-commerce Marketers Need to Know appeared first on Neuromarketing.

Non-Profit Persuasion Lesson from Jay-Z

Rapper Jay-Z used a classic influence principle for non-profit persuasion.
The post Non-Profit Persuasion Lesson from Jay-Z appeared first on Neuromarketing.

non-profit persuasion - jay-z style

Rapper Jay-Z used a classic influence principle for non-profit persuasion.

The post Non-Profit Persuasion Lesson from Jay-Z appeared first on Neuromarketing.