5 Must-Read Optimization Posts for the Week of June 13

Linking online and offline data is a big challenge for marketers, and it’s something Facebook is attempting to solve. A recent Ad Age article describes how “store visits,” a new metric in Facebook’s ads reporting tool, shows retailers how many people visited their store after being shown a local awareness ad. Read the article: Facebook […]

The post 5 Must-Read Optimization Posts for the Week of June 13 appeared first on Brooks Bell.

Mobile Commerce: Should Revenue Really Be Your Metric?

This is an interesting time for mobile commerce. It wasn’t too long ago that mobile was used mainly for texting, checking email, and getting directions. The thought of using your phone for research or a transaction was a bit absurd… kind of like the idea of a driverless car. Nowadays, mobile accounts for about half […]

The post Mobile Commerce: Should Revenue Really Be Your Metric? appeared first on Brooks Bell.

16 Favorite Reads From Our Partners—Thanks for a Terrific 2015!

Every year, our partners continue to impress us with their improved capabilities, scope, adoption of testing methodologies, platforms and practices. Each one is working hard to improve on customer engagement, personalization, mobile optimization, analytics and more. The testing, personalization and optimization space has never been so exciting. At Brooks Bell, we are forever thankful for […]

The post 16 Favorite Reads From Our Partners—Thanks for a Terrific 2015! appeared first on Brooks Bell.