Glossary: Influencer Marketing

glossary Influencer Marketing

Influencer marketing is the activity of engaging with influential people in order to obtain press and/or get content disseminated to large audiences. Influencer marketing leverages the influence or reach of leaders in a particular industry, field, or even sub-culture. For example, a renowned surgeon is an influencer in the field of medical science and an athlete is an influencer in the sports/fitness industry. Companies encourage relevant influencers to recommend their products or services to their followers. Examples of Influencers Marketing An example of influencer marketing is the promotion of J.K. Rowling’s Harry Potter books. Millions of people have read them…

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How Emotional Motivators Can Drive Authentic Brand Growth

drive authentic growth

We all remember what happened when Apple CEO Steve Jobs passed away, hundreds of thousands of people voluntarily lined up outside of Apple stores, flowers in hand. They were mourning the loss of a great tech visionary but also paying tribute to the creator of a brand that they felt a deep emotional connection to. Apple doesn’t just have a bigger market share than Microsoft (at least, with smartphones), it pulls at the heartstrings of millions of consumers. It is true that supplying helpful information to customers will reduce buying risks and add practical value, but what’s more powerful is…

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Glossary: Marketing Automation

marketing automation

Marketing Automation is a tool, or a suite of tools, that enables the automation of repetitive tasks across several channels. This includes email marketing, social media, customer segmentation, A/B testing and website personalization. Using an all-in-one tool, or a stack of several marketing tools together, marketers can automate several activities to scale their efforts and focus on more hands-on initiatives. The Benefits of Marketing Automation Marketing automation allows businesses, both small and large alike, to run complex marketing activities with limited resources. It’s a huge time saver, allowing marketers to set up campaigns long before they need to be executed….

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How to Write a Case Study That’ll Make People Love Your Business

how-to-write-a-case-study

Marketers often have a love/hate relationship with case studies. Writing case studies can be nothing short of a chore. They are an incredibly time-consuming task and require tons of scheduling. And when you think about it, why would anyone trust your side of a case study story? Despite that, case studies have their place as a top-performing addition to the content marketing strategy and work wonders in your sales funnel. According to data from Content Marketing Institute, case studies rank as one of the most popular content marketing tactics with 65% of marketers perceiving them as effective. They’re so effective,…

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The Daily Egg Year-End Roundup: Best Posts of 2016

daily-egg-year-end-roundup

This year we had TONS of great posts that came from our regular contributors as well as industry experts. It’s just hard to remember all the hits! We could dig through Google Analytics and pick out the ones that got the most traffic, but that’s a bit too robotic. And just because a post received a lot of traffic doesn’t mean it’s great – it could’ve just been some SEO luck. So let’s just go with what stood out to us… 1. A Guide To Creating Buyer Personas That Will Improve Your Content Conversion Rates This is really a guide…

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A Handy List of Slack Apps for Marketing and Sales Teams

slack pattern

Who would ever think that a B2B team chat app would stir up so much enthusiasm that it would turn into a cult following? Yep. People really love Slack. Here’s why: Amazingly designed, easy to understand interface It lets you instantly communicate with your team, from wherever you are It lets you share files of all types All of your communication is housed in-app, so you can look back at it for reference Excellent in-app search functionality You can customize your notifications Every business department has its own unique function, and should ideally have a custom communication solution that streamlines…

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How to Start an Affiliate Program That’s Actually Successful

successful affiliate marketing program

“Affiliate marketing has made businesses millions and ordinary people millionaires.” So wrote Bo Bennett, the founder and CEO of eBookIt.com and president of Archieboy Holdings. He created one of the first web-based affiliate programs. The way affiliate marketing works is simple: it’s a performance-based advertising channel in which a business pays a commission for a conversion to one or more affiliates. The industry involves four players: brand, network, affiliate, and the customer. Not all of these players are always involved at the same time; some brands have an affiliate program and they manage the relationship with affiliates directly. In other…

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5 Must-Read Optimization Posts for the Week of August 5

When growing your business, how do you find the right customer acquisition channel without overspending or investing in the wrong opportunities? That’s the question answered in a recent post on Optimizely’s blog. In an interview, the CMO of 99designs discusses reducing customer acquisition costs and optimizing customer acquisition through A/B testing. Read the post: how […]

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5 Must-Read Optimization Posts for the Week of May 13

What happens when humans, not an algorithm, decide what news headlines some 167 million readers see? In a series of recent articles, Gizmodo explores Facebook’s profoundly influential role in shaping the stories that are read, discussed, and shared online. Facebook says that trending topics are chosen by an algorithm; a former Facebook employee says they routinely […]

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