Over the last 20 years, I’ve done a lot of educational content campaigns, both for my own companies, and to help others. But it’s only recently that I’ve come to grok the odd paradox of how certain types of content earn reach, amplifi…
Over the last 20 years, I’ve done a lot of educational content campaigns, both for my own companies, and to help others. But it’s only recently that I’ve come to grok the odd paradox of how certain types of content earn reach, amplification, and success with the people they’re meant to engage.
Here’s the problem:
Broadly helpful “Beginners’ Guide” content…
I’m excited to announce that today, SparkToro is launching a new tab, with new data, for all customers: free and paid. When you perform an audience intelligence search, you’ll see the new “Press” tab on the left sidebar, display…
I’m excited to announce that today, SparkToro is launching a new tab, with new data, for all customers: free and paid. When you perform an audience intelligence search, you’ll see the new “Press” tab on the left sidebar, displaying media sources followed + engaged-with by the searched-for audience.
Sometimes, these publications will have overlap with the “websites” or “social” tabs,…
For 25 years, links have been core to how Google ranks web pages. But, today, I think most marketers dramatically overestimate their importance. There’s good evidence that over the long run, links won’t be all that crucial to Google’s…
For 25 years, links have been core to how Google ranks web pages. But, today, I think most marketers dramatically overestimate their importance. There’s good evidence that over the long run, links won’t be all that crucial to Google’s rankings, and will be replaced by lexical references that connect topics and keywords to a brand, website, or page—what I’ll call…
What the #$%* is going on with the digital advertising ecosystem?
Where to even begin… Should we start with the upcoming loss of third-party cookies? The bizarre Google & Facebook duopoly teamup against anti-trust action? The rise of onlin…
What the #$%* is going on with the digital advertising ecosystem?
Where to even begin… Should we start with the upcoming loss of third-party cookies? The bizarre Google & Facebook duopoly teamup against anti-trust action? The rise of online ads as a money laundering & terrorist-funding tactic? Or maybe we should talk about brands’ ever-shrinking ability to attribute ad clicks.…
A few weeks ago, I received a lovely email with an important question: what should digital marketing agencies focus on in 2021 and beyond?
Via Sebastián Cardozo of Noventaynueve
Wait… Why me? I don’t run an agency, and haven’…
A few weeks ago, I received a lovely email with an important question: what should digital marketing agencies focus on in 2021 and beyond?
Via Sebastián Cardozo of Noventaynueve
Wait… Why me? I don’t run an agency, and haven’t for more than a decade. Well, SparkToro has used a lot of agency help, we’ve got more than two hundred agency…
Elite SEM, North America’s largest independent performance and data-driven digital marketing agency, announced today that it is rebranding. The move is the result… > Read More
The post Elite SEM Rebranding Ushers In New Era of Growth appeared first o…
Elite SEM, North America’s largest independent performance and data-driven digital marketing agency, announced today that it is rebranding. The move is the result... > Read More
The post Elite SEM Rebranding Ushers In New Era of Growth appeared first on Retail Performance Marketing Blog - CPC Strategy.
