We’ve passed a milestone in Google’s evolution from search engine to walled-garden. In June of 2019, for the first time, a majority of all browser-based searches on Google.com resulted in zero-clicks.
Throughout this post, I’ll…
We’ve passed a milestone in Google’s evolution from search engine to walled-garden. In June of 2019, for the first time, a majority of all browser-based searches on Google.com resulted in zero-clicks.
Throughout this post, I’ll be using numbers from the clickstream data company, Jumpshot. They are, in my opinion, the best, most reliable source of information on what happens inside…
As a B2B Demand Generation Agency, our clients are faced with longer sales cycles and a multitude of influencers and decision makers who are conducting research on their product and services. This means that when we’re analyzing traffic data, heatmaps…
As a B2B Demand Generation Agency, our clients are faced with longer sales cycles and a multitude of influencers and decision makers who are conducting research on their product and services. This means that when we’re analyzing traffic data, heatmaps, and in-app surveys, we approach these insights with the understanding that most visitors are there […]
The post Converting B2B Leads: How to Build a Multi-Touch Attribution Marketing Campaign appeared first on The Daily Egg.
In December of 2018, Google’s CEO, Sundar Pichai, was asked a set of questions by the United States Congress. His responses left… a lot… to be desired.
Source: Google 12/11/2018 Congressional Hearing Notes
Thankfully, when I tol…
In December of 2018, Google’s CEO, Sundar Pichai, was asked a set of questions by the United States Congress. His responses left… a lot… to be desired.
Source: Google 12/11/2018 Congressional Hearing Notes
Thankfully, when I told friends from clickstream data provider Jumpshot about this, they were able to send me numbers that give far better answers to Congress and…
Elite SEM, North America’s largest independent performance and data-driven digital marketing agency, announced today that it is rebranding. The move is the result… > Read More
The post Elite SEM Rebranding Ushers In New Era of Growth appeared first o…
Elite SEM, North America’s largest independent performance and data-driven digital marketing agency, announced today that it is rebranding. The move is the result... > Read More
The post Elite SEM Rebranding Ushers In New Era of Growth appeared first on Retail Performance Marketing Blog - CPC Strategy.
This morning, after celebrating Geraldine’s James Beard Writing Award nomination, I foolishly Google’d “marketing trends 2019“. I’m working on some presentations, and was hoping to tie back… blah blah blah… doe…
This morning, after celebrating Geraldine’s James Beard Writing Award nomination, I foolishly Google’d “marketing trends 2019“. I’m working on some presentations, and was hoping to tie back… blah blah blah… doesn’t matter. What matters is that the results are awful. Nachos-with-fake-cheese awful. Freezer-burned-waffles awful. Gas-station-hot-dog awful.
Just like you’d expect, there’s a bunch of lists from the usual suspects —…
In Europe, Google dominates the search landscape even more so than in the United States. In spite of the EU’s regulatory and hefty penalties on the search giant, and despite the anecdotally stronger desire I’ve heard from European consumers…
In Europe, Google dominates the search landscape even more so than in the United States. In spite of the EU’s regulatory and hefty penalties on the search giant, and despite the anecdotally stronger desire I’ve heard from European consumers to have alternatives, Google runs Europe’s web landscape. Thanks to our friends at Jumpshot, whose clickstream panel covers billions of searches…
In the last handful of years, I’ve had a creeping sense that blog readership is dropping across the web, even as the quantity of organizations and people producing posts has grown. Stats, unfortunately, are hard to come by. Most all of the reader…
In the last handful of years, I’ve had a creeping sense that blog readership is dropping across the web, even as the quantity of organizations and people producing posts has grown. Stats, unfortunately, are hard to come by. Most all of the readership data is from blogging’s golden era — 2001-2012 (or so) — when several reputable organizations regularly published…
Last week, I spoke at SMXL Milano on a panel about where social media and influencer marketing are headed. The moderator, Paolo Zanzottera, did (in my opinion) a superb job, but the questions he posed and those from the audience, reminded me of the big…
Last week, I spoke at SMXL Milano on a panel about where social media and influencer marketing are headed. The moderator, Paolo Zanzottera, did (in my opinion) a superb job, but the questions he posed and those from the audience, reminded me of the big challenges influencer marketing faces in 2018 and beyond.
Photo credit: Aleyda Solis on Twitter
The…
When Google’s search results look like this, content creators, web searchers, and Google all win.
When they look like this (or this, or this, or this), it’s mostly just Google and searchers who benefit.
Content creators? Not so much. Some…
When Google’s search results look like this, content creators, web searchers, and Google all win.
When they look like this (or this, or this, or this), it’s mostly just Google and searchers who benefit.
Content creators? Not so much. Some clicks might still flow through to the folks who created the content Google’s scraping and re-publishing (ironically enough, something that…
