Outreach Tips (that are better than anything you’ll find searching Google)

It’s 2020, so your inboxes probably look like mine. Bloated with requests from people you don’t know, overrun by low-quality spammers, a bubbling morass of bandwidth-consuming time vampires mixed in with people and sources you actually *wan…

It’s 2020, so your inboxes probably look like mine. Bloated with requests from people you don’t know, overrun by low-quality spammers, a bubbling morass of bandwidth-consuming time vampires mixed in with people and sources you actually *want* to hear from, forcing you to pan for gold amidst the sans serif grays and post-modern white of your mail provider’s “productivity-centric” user…

Where Should You Start Marketing a New Business or Product?

There’s no question I get more when presenting on startup marketing than this:

“I feel so overwhelmed… Where do I even start?”

It’s a fair response, one for which I have great empathy. If you start consuming informat…

There’s no question I get more when presenting on startup marketing than this: “I feel so overwhelmed… Where do I even start?” It’s a fair response, one for which I have great empathy. If you start consuming information about marketing a business online, the rabbit hole can quickly lead to some very overwhelming and, in my opinion, misleading advice. When…

How to Find Those Hard-to-Reach Audiences in SparkToro… Fast

Every day, I help folks in fascinating, unique niches uncover key information about the audiences for their marketing efforts. It’s a fun problem! For a few minutes, I get to feel like a digital Sherlock Holmes, digging into their products and se…

Every day, I help folks in fascinating, unique niches uncover key information about the audiences for their marketing efforts. It’s a fun problem! For a few minutes, I get to feel like a digital Sherlock Holmes, digging into their products and services, trying to understand their customers, and then figuring out how to target them in SparkToro. But, one Rand…

Too Much Creative Marketing is Stifled by Attribution

You’re listening to a podcast. The guest describes a product that sounds compelling, alluring, something you’ve been looking for… What happens next?

Yup. You search Google.

And then what? Google shows you the website for tha…

You’re listening to a podcast. The guest describes a product that sounds compelling, alluring, something you’ve been looking for… What happens next? Yup. You search Google. And then what? Google shows you the website for that alluring product, and you click. Maybe you explore the site a bit, perhaps give them your email address or even buy the product. Next…

Content Marketing Superpower: Small, Invite-Only, Amplifier Groups

Every month or so, I get an email via BCC. It’s short and to the point, containing a blog post or research paper from the marketing field. More than half the time I click the link, I end up sharing their content on Twitter and LinkedIn. ~10% of t…

Every month or so, I get an email via BCC. It’s short and to the point, containing a blog post or research paper from the marketing field. More than half the time I click the link, I end up sharing their content on Twitter and LinkedIn. ~10% of the time, I end up linking to it in a post on…

The “Wall Street Journal” Marketing Problem

If you’ve worked in the marketing field long enough, either with consulting clients or as an in-house practitioner with executive participation, you’ve encountered a scenario just like this one.

Marketer: “Based on this market …

If you’ve worked in the marketing field long enough, either with consulting clients or as an in-house practitioner with executive participation, you’ve encountered a scenario just like this one. Marketer: “Based on this market research, we know our primary audience: tabletop board game enthusiasts with kids. So, we’ve designed a content marketing campaign, followed by PR and social media outreach,…

Survey: 734 Marketing Professionals Share How They’re Hiring in the 2020 Recession

If you’re a marketing student about to graduate, a job-seeker considering the field of marketing, or someone who’s looking to advance in their marketing career, this report is for you. Marketing is an immense, growing, and well-paid field, …

If you’re a marketing student about to graduate, a job-seeker considering the field of marketing, or someone who’s looking to advance in their marketing career, this report is for you. Marketing is an immense, growing, and well-paid field, and is one of the few where credentials and alma mater mean far less than quality of work and level of knowledge.…

The Dirty Secret to Ranking #1 in Google (Part 3 of 3)

Years ago, one might reasonably separate the elements of Google’s results into distinct entities: Google News, Books, Videos, Images, Local… But today it’s near-impossible. The list of elements Google might show for a given query are …

Years ago, one might reasonably separate the elements of Google’s results into distinct entities: Google News, Books, Videos, Images, Local… But today it’s near-impossible. The list of elements Google might show for a given query are so vast and varied that at the macro-level there’s really only three kinds of search results that matter: 1) Google-owned properties and answers (where…

Elite SEM Rebranding Ushers In New Era of Growth

Elite SEM, North America’s largest independent performance and data-driven digital marketing agency, announced today that it is rebranding. The move is the result… > Read More
The post Elite SEM Rebranding Ushers In New Era of Growth appeared first o…

Elite SEM, North America’s largest independent performance and data-driven digital marketing agency, announced today that it is rebranding. The move is the result... > Read More

The post Elite SEM Rebranding Ushers In New Era of Growth appeared first on Retail Performance Marketing Blog - CPC Strategy.