What is (direct) / (none) source in Google Analytics?

When I do a seminar or a training (I am Google Regional Trainer in AdWords & Analytics) direct traffic is often one of the tougher things for the audience to understand. My audience is usually comprised of digital marketers, SEOs, AdWords specialists and SMB owners and IT/web development background is usually rare. The usual definition is that […] Read More…

How to Fix Ghost Traffic / Spam Traffic in Google Analytics

Since my last posts on how to eliminate Ghost Referrer Spam in Google Analytics & Google Analytics data integrity attacks two things have happened: 1. The number of people complaining about spam referrers / spam events / spam pageviews in webmaster forums and Google Groups have increased exponentially 2. The Google Analytics team noted on their Google Plus […] Read More…

Average Session Duration- What is it and Why Bloggers Should Care

There are a lot of stats to look at when viewing Google Analytics and average session duration is one of them. This article will cover what is average session duration and why bloggers should care about it. Even if you’re not a blogger, you may want to read in on this. Average Session Duration –…

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How to link Webmaster Tools with Google Analytics

You can link Webmaster Tools with Google Analytics? Why yes you can! In doing so, it allows you to integrate all the services of each into one big tool to measure the behavior of your site’s traffic. This allows you to dig deeper into how people are searching your website so you can see what…

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Google Analytics: How to Set Up a Simple Goal

Google Analytics provides a great feature for website owners to be able to track specific campaigns, also called a goal. It can be places on pages, forms, or anything you are wanting to track for to see if a campaign has an effective website conversion. It also tracks how the visitor arrived to the area…

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