Google Analytics Spam & What To Do About It

It’s now 2016 and Google Analytics Spam is on the rise again. Following the holidays many webmasters and site owners opened Google Analytics, only to see something like this: Namely, their source/medium stats are once again polluted with irrelevant referral spam. The new “star” on the block is definitely с.новым.годом.рф, while the .xyz TLD continues to […] Read More…

16 Favorite Reads From Our Partners—Thanks for a Terrific 2015!

Every year, our partners continue to impress us with their improved capabilities, scope, adoption of testing methodologies, platforms and practices. Each one is working hard to improve on customer engagement, personalization, mobile optimization, analytics and more. The testing, personalization and optimization space has never been so exciting. At Brooks Bell, we are forever thankful for […]

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Guide to Calculated Metrics in Google Analytics

A long awaited and quite awesome feature is finally here in open beta for all Google Analytics accounts: Calculated Metrics! As a long-time power user I’ve been longing for this for quite some time since I had to resort to spreadsheets or API-based solutions (like our Agency Dashboard tool) when I needed to calculate my own […] Read More…

Google Analytics Dashboard for Digital Agencies: SEO, PPC, SMM Dashboards

We’re happy to announce yet another addition to our Google Analytics Toolkit: Google Analytics Dashboard. This new tool is aimed at digital agencies and let’s you view all your client’s most important metrics at a glance, all in one place. It basically eliminates the need to navigate to each client’s Google Analytics account and property to […] Read More…

What is (direct) / (none) source in Google Analytics?

When I do a seminar or a training (I am Google Regional Trainer in AdWords & Analytics) direct traffic is often one of the tougher things for the audience to understand. My audience is usually comprised of digital marketers, SEOs, AdWords specialists and SMB owners and IT/web development background is usually rare. The usual definition is that […] Read More…

How to Fix Ghost Traffic / Spam Traffic in Google Analytics

Since my last posts on how to eliminate Ghost Referrer Spam in Google Analytics & Google Analytics data integrity attacks two things have happened: 1. The number of people complaining about spam referrers / spam events / spam pageviews in webmaster forums and Google Groups have increased exponentially 2. The Google Analytics team noted on their Google Plus […] Read More…