Looking to track your offline marketing campaigns? Contributor John Lincoln walks you through the process and the tools you’ll need to help you determine which offline marketing channels are the most effective.
A new partnership helps marketers connect online and offline data and create audiences for ad targeting.
With a full rollout of Google Attribution approaching, marketers need to be prepared to get the most out of Google’s attribution services. Columnist David Booth offers a checklist to help ensure you’re ready.
A lot of businesses rely on Google Analytics to assess the performance of their online efforts with regards to online sales, marketing, support, or just providing users with information about a brand or a product. Any measurements and conclusions based…
The very best analysts distill, rather than dilute. The very best analysts focus, when most tend to scatter. The very best analysts display critical thinking, rather than giving into just what’s asked of them. The very best analysts are comfortable operating with ambiguity and incompleteness, while all others chase perfection in implementation / processing / […]
Create and share as many free reports as you’d like.
Raw traffic data in Google Analytics isn’t always accurate. In this helpful how-to, columnist Dianna Huff shows Analytics beginners how to create a filter that excludes spam traffic and traffic from internal sources.
If you’re seeing a lot of referral traffic in your Google Analytics data, you’re not alone. Contributor Jonathan Hochman explains how referral spam happens, lays out methods to combat it and suggests potential solutions for Google’s consideration.
Some two years after it gained prominence Google Analytics spam is all the rage again with one or several notorious spammers finding their way into hundreds of thousands of Google Analytics accounts in order to bring attention to stuff the spammer or his/her associates are making money off. The new wave started around Nov 8, […] Read More…
In the past 2 weeks we are witnessing a new wave of Google Analytics Spam – language spam and in this post I’ll outline what it is, how it happens and how you can protect your GA accounts from it (to some extent). We first started seeing it on Nov 8, just as the 2016 […] Read More…