How You Can Master And Benefit From Automating Your Email Marketing

Email marketing automation is one of the top marketing buzzwords of the year. You’ll find that email marketers everywhere are abandoning mass-emails for a more personalized, strategic approach. In this article, we look at how you master and benefit from automating your email marketing. First, we’ll tell why you’ll benefit from it, and then we’ll […]

The post How You Can Master And Benefit From Automating Your Email Marketing appeared first on Landing Page Optimization Blog.

How You Can Master And Benefit From Automating Your Email Marketing

Email marketing automation is one of the top marketing buzzwords of the year.

You’ll find that email marketers everywhere are abandoning mass-emails for a more personalized, strategic approach.

In this article, we look at how you master and benefit from automating your email marketing.

First, we’ll tell why you’ll benefit from it, and then we’ll give you some advanced tips for using automated email workflows.

Let’s get started with your automated email marketing information.

Why Automated Email?

According to Email Monday, marketing automation is growing at an unbelievable rate. They go on to say that, “Best-in-Class companies are 67% more likely to use a marketing automation platform.”

If top companies the world over are leveraging automation, there must be something fantastic about it, right?

The answer is yes. Automated emails allow you to reach directly into your customers’ inboxes with a personalized message tailored to their needs.

For example, if a customer downloaded one of your eBooks, you can then send them targeted emails on topics similar to your eBook. You’ve shown them you care, and with automated email, you can continue to nurture them.

Your business also benefits in many ways from automating email marketing. Let’s look at a few of the ways.

Lead Nurturing

First, with automated emails, you have the ability to nurture your leads from their first point of contact all the way to the ultimate sale or desired action.

The whole point of email marketing is to gently guide your subscribers through your sales funnel without them even realizing it. For example:

  • You welcome them in the first email, with no sales pressure.
  • In the second email, you give them a tip that pertains to what you already know about their needs and desires, with no sales pressure.
  • In the third email, you give them another resource, perhaps in the form of a video. Again, so sales pressure.
  • In the fourth email, now that they have come to appreciate you, trust you and value your advice, you can offer them something. They are more likely to bite because now that they trust you, they’re willing to pay for what you’re offering.

With automation, you can tailor funnels for particular customers. For example, you might send subscribers you met in your brick-and-mortar store down a different funnel than you’d send a first-time email subscriber on your website.

Smarter Emails

Next, you benefit because you can send smarter emails. You are no longer throwing emails out and hoping you catch someone.

You are building personal, valuable relationships with customers so you can send the right message at just the right time.

Save Time

Lastly, one of the biggest bonuses of automated email marketing is that you save precious time.

Email Monday again tells us that nearly 75% of marketers say saving time is the biggest benefit to automating emails.

You can take a few hours to create several automated series of emails, and then set it and let them run on their own.

You don’t have to set subscribers up or decide what to send them. You create the emails, set the triggers, and your system does the heavy lifting for you.

This then frees you up to focus on additional ways to reach your customers with a personalized message.

How to Master Automation

Now let’s look at how to master automation by looking at the different types of workflows you can create.

1. Welcome Workflow

When someone signs up for your email list, you want to send them through a welcome workflow of automated emails.

Your first email might welcome them, the second and third ones might direct them to some interesting content, the fourth email might introduce them to your social media platforms, and the final one would prompt them to take an action.

2. Educational Series or On-boarding Workflow

Let’s say a subscriber downloads an eBook, whitepaper or free buying guide. You would then send them through an automated workflow tailored to their interests.

For example, if they downloaded a hot tub buying guide from you, you’d send them through a hot tub topic workflow whereas if someone downloaded a swimming pool buying guide from you, you’d send through a pool topic workflow.

The bonus for the customer is that they continue to receive information that interests them. The bonus for you is you can keep nurturing them for the final sale.

3. Abandoned Shopping Cart Workflow

Ecommerce shopping carts are abandoned at huge rates. But, the good news is you have an avenue for getting them back.

These automated emails are re-engagement emails. If someone fills a cart on your website, you can then send them a special offer to entice them to return.

Discounts and free shipping offers work well.

One study even says that initial emails sent three hours after a consumer abandons a cart, average a 40% open rate and a 20% click-through rate. Those are great statistics!

4. Review Product After Purchase Workflow

Another valuable automated email is the one that you send after someone makes a purchase.

Your business thrives when you have multiple online reviews as these matter to buyers.

Once your customer makes a purchase from you, send them a survey or a request to leave a review on your website or Google. Then, reward them with a coupon for their trouble.

5. Miscellaneous Workflows

Finally, you can also set automation up for service reminders, birthdays and holidays.

Use additional workflows to reach specific customers at specific times.

Final Thoughts

A California-based study found that more than 215 billion emails are sent each day. That amounts to an average of 126 emails received per person every day.

That’s a huge number of emails landing in inboxes all over the world, and it’s up to you to figure out how to stand out in an imposing crowd.

The best way to do that is to concentrate on providing the highest quality personalized content to your subscribers at just the right time.

You already know your subscribers want to hear from you. After all, they did give you their email address. Now it’s up to you to leverage automated email marketing to gently nurture them through your sales funnel with valuable content.

Are you ready to squeeze more profit out of your website? That’s terrific! We’re here to help you optimize your website so it works fluidly for your website visitors. In fact, we promise you we’ll do just that.

With our guarantee, you can rest assured we will increase your profits through landing page optimization.

If you’re ready to work with the leader in landing pages and conversion rate optimization, contact us today.

We’ll provide you with our FREE site performance analysis so we can work on your landing page conversion rates.

Image: Matteo Paganelli

 

The post How You Can Master And Benefit From Automating Your Email Marketing appeared first on Landing Page Optimization Blog.

7 Ways To Grow Your Customer Base With Emails

Your customers are the essence of your business. Most business owners instinctively know this. What many don’t know is that you have to cultivate and nurture your customers to grow your base and retain your customers. In this article, we look at seven ways to grow your business with emails. We’ll show you how to […]

The post 7 Ways To Grow Your Customer Base With Emails appeared first on Landing Page Optimization Blog.

7 Ways To Grow Your Customer Base With Emails

Your customers are the essence of your business. Most business owners instinctively know this.

What many don’t know is that you have to cultivate and nurture your customers to grow your base and retain your customers.

In this article, we look at seven ways to grow your business with emails. We’ll show you how to do it and why.

Let’s look at the transactional email and the power it has to grow your business.

The Transactional Email

Transactional emails are triggered emails. They involve correspondence you send to someone based on the action your user had with your website.

For example, your customer places an online order, and he expects a confirmation in his inbox shortly thereafter. This is a transactional email.

Often times if the customer doesn’t receive your email, he’ll call customer service to find out why not.

How about when someone signs up for your email list. Do you send them a welcome email? Again, this is a transactional email.

If you aren’t leveraging the power of this type of advanced email marketing, you’re missing out on a big chance to grow your customer base.

Bottom line – a transactional email is an advanced way to send trigger-based, ultra-personalized, targeted and highly-specific emails.

You can expect your transactional emails to have high open and click-thru rates and low bounce rates. This is, after all, information that’s valuable to your customer.

How Transactional Emails Grow Your Base

First, your customers are usually happy to see these emails in their inboxes. Because they’ve done something on your website to trigger the info, they are usually expecting it.

Email marketing extends your digital reach well past your website. Your customers have invited you into the inner sanctum of their inbox, so you have a chance to deliver personal, valuable information.

Now let’s look at the seven ways to grow your customer base with emails – transactional emails.

#1: Welcome Email

Someone created an account, made a purchase, downloaded a product or signed up on your site. This is a good tie to send them a welcome email.

Welcome emails usually provide a login and password and a welcome from your company.

Take this time to say thank you and let your customers know how much you appreciate them. Send this email within an hour of the action taken.

You can also include a call to action in the welcome email. How about asking your customers to tweet or share that they joined your company?

#2: Confirmation Email

You send a confirmation email to notify your email user when the action they took on your website is complete.

This email is fairly straightforward as it’s most often a receipt for a purchase, confirmation of a reservation or a link to a download.

Confirmations have all the information your customer needs in them. It’s up to you, though, to make sure you’re getting everything you can out of the email.

You can take the space to add some additional information in your email that provides value for your customer.

Offer them helpful tips and resources. For example, if they purchased a new camera from you, direct them to your website for blogs and whitepapers on how to use it.

If they booked a room at your hotel, send them their confirmation email with a list of restaurants and things to do in the area. Include insider tips only locals know about.

#3: Newsletter Sign Up Confirmation Email

Don’t be the business who neglects to send a newsletter sign up confirmation. Many of your website visitors will be confused if you don’t.

Not only do these emails confirm their subscription, but this is your chance to let them know what to expect and to welcome them to your “family.”

Provide them a list of what you’ll send and when. Give them a brief overview of the types of information you’ll send.

If you offered them something special for joining your list, you want to provide it to them in this email.

#4: Cart Abandonment Email

Cart abandonment is one of the biggest challenges facing e-retailers today, as the average abandonment rate is nearly 70%.

The best way to encourage your customers to come back to your website and complete their purchase is with a transactional email.

Often, people who return to their carts spend more than they had originally planned.

The best time to send this email is within 24 hours of the abandoned cart. You can even include a special offer such as free shipping or 10% off to increase the odds they’ll finish their purchase.

Do put a time limit on the promo – a sense of urgency moves the process along.

#5: Birthday Email

These are easy emails to send and work to further customer loyalty by growing your customer base.

Provide a gift for your customer in this email. Think video, download or special.

#6: Customer Feedback Email

This email solicits feedback from your customer. Ask for comments on your products and services.

It lets your customers know you value their opinion.

#7: Reactivation Email

Send this email to subscribers who used to interact with you, but haven’t in a while. This email is the perfect vehicle to grow your customer base.

These emails keep your company top of mind and remind subscribers why they signed up in the first place.

To Conclude

We’ve looked at seven ways to grow your customer base with emails.

These emails are transactional emails, and they are key to your advanced email marketing strategy.

Why? Transactional emails are expected, and they encourage your users to take another action.

While some transactional emails are sent because of someone’s inaction, many more are sent because of their action.

Another word for transactional emails that grow your customer base is relationship-based emails. These emails have much higher open and click-thru rates. They also have greater revenue potential than regular emails.

It’s in your best interest to harness the power of the transactional email today. Increase your engagement opportunities with relationship-based emails and watch your customer base grow.

We’d like to leave you with one last tip. Ensure that every transactional email you send is optimized for mobile. The email must render as well on a smartphone or tablet as it does on a desktop or laptop computer.

Are you ready to squeeze more profit out of your website by fine-tuning your landing pages to skyrocket growth among your email subscribers and current customers? That’s terrific! We’re here to help you optimize your website so it works fluidly for your website visitors. In fact, we promise you we’ll do just that.

With our guarantee, you can rest assured we will increase your profits through landing page optimization.

If you’re ready to work with the leader in landing pages and conversion rate optimization, contact us today.

We’ll provide you with our FREE site performance analysis so we can work on your landing page conversion rates.

Image: Alexandru Tudorache

The post 7 Ways To Grow Your Customer Base With Emails appeared first on Landing Page Optimization Blog.

How to Increase Your Open Rates on Valentine’s Day

Everyone wants a piece of the pie that it’s called Valentine’s Day. With men expected to spend more than $130 on average and women to spend on average at least $50, online marketers are dying to get a share of … Continue reading

Everyone wants a piece of the pie that it’s called Valentine’s Day.

With men expected to spend more than $130 on average and women to spend on average at least $50, online marketers are dying to get a share of a period that topped 18.6 billion dollars in 2013.

But wait, there’s more…

In 2011 the online sales reached 2.65 billion dollars. So yeah, we have the premises to achieve incredible results, and because email it’s still the best channel to drive sales, we need to take email marketing seriously.

But for that we need to come up with some smart email subject lines to get our emails opened.

7 Email Subject Lines Ideas

Sean Platt in an article for Copyblogger says this subject line is the most effective he ever met. He saw open rates of over 90%, and in some tests of over 100%, that means some users opened the email more than once.

He didn’t use it for Valentine’s Day, but I’m sure if you can target a specific segment, e.g. the single segment of your list, you can achieve the same results as Sean Platt did.

You will never guess what subject line he is talking about: “You are not alone”.

Retail Email Blog does a very good job of documenting the most interesting subject lines that are used on Valentine’s Day email marketing campaigns. Our favorite selection from their Season Finale Post Series are:

What’s better than flowers or candy for Valentine’s Day?
Used by Fredericks of Hollywood in their 2011 Valentine’s Day campaign.

Cupid made us do it – 14% OFF EVERYTHING! Just today
Used by Norm Thompson also in 2011.

Love at First Sight, Plus Complimentary Shipping‏
Used by Tiffani in 2010.

20% Off + Tips to Create a Mood in the Bedroom
Used by Art.com in 2007

Pizza Restaurant, via Inbox Vision, teaches us a great lesson on copywriting with 2 excellent subject lines:

You had me at hello.
Clever use of the famous catchphrase from Jerry Maguire.

The greatest love lines of all times and pizza to share this weekend.
Nothing more cheesy, yet effective, than great love lines from the movies and a pizza :).

Achieve High Open Rates: Mailchimp Style

The guys from Mailchimp have a great habit on creating really inspiring posts.

In a particular one, they’ve talked about the best and the worst email subject lines that were delivered through their platform.

The secret to getting stellar open rates is very simple, some people may consider it almost stupid simple: “Describe the subject of your email”.

The best email subject lines that described the subject of the email achieved open rates of over 60%, up to over 87%.

The worst email subject lines, achieved between 1 and 14%.

If you are a Mailchimp user you can capitalize on their Subject Line Researcher that helps you find great ideas for your headline by referencing to how the words you chose performed in other campaigns. Cool, right?

Creating your own formula

If you are trying to create a stellar subject line based on what you read in this article, then you should check out this small guideline I’ve assembled for your:

1. Make me curious

If you want me to open your email, appeal to my curiosity, nothing makes me more curious than a good question, an inciting copy or a great offer that waits to be unveiled.

2. Incentivize me

One great method to get me to click on your email is to incentivize me by offering me a discount, tips & tricks, or something that I can talk about with my friends.

3. Talk about love

It’s Valentine’s Day so you got to talk to me about love, why it matters and yes, you can also say that you love me (even though you probably love me more for my money :P ).

4. Don’t get me confused

You already read Mailchimp’s formula for achieving stellar open rates, so it’s imperative that I understand that your email is about Valentine’s Day. I understand that you probably are a fancy copywriter, but nothing makes you happier than me reading your email and eventually buying something from you. That’s what I call copywriting and a love connection.

Final thoughts

There’s not really much to do with this email subject line thing. Create something relevant and incredibly attractive for your prospects. You already know this, but you probably only needed a few ideas to get ideas flowing through your head.

I hope you got some insights from this article and I’m sure if you planned your campaign correctly and tailored a great email subject line, you can get the most from this Valentine’s Day.

Your email content must also be  great in order to get conversions, but your first obstacle it will always be, to get the email opened and viewed by your list.

The Ultimate Guide to Email Marketing on Valentine’s Day

According to US National Retail Federation, in 2012 alone people were willing to spend on average $126.03 on Valentine’s Day for their significant other. In 2013, the spend went up to $130.97, so the total spend related to Valentine’s Day … Continue reading

According to US National Retail Federation, in 2012 alone people were willing to spend on average $126.03 on Valentine’s Day for their significant other.

In 2013, the spend went up to $130.97, so the total spend related to Valentine’s Day in the US was estimated at 18.6 billion dollars. In 2012 it was 17.6 billion dollars.

Just like Christmas, Valentine’s Day is a holiday celebrated by pretty much everyone nowadays. Actually, it isn’t just an american tradition anymore, countries all over the world are celebrating Valentine’s Day, and businesses are looking to leverage this.

As always, email marketing is  probably one of your best bets to capitalize on people’s willingness to spend money on Valentine’s Day.

Add some creative advertising and some engaging social media content to the mix and you got yourself a winning strategy.

Opportunity: checked.

Strategy: this article will help you out with that.

What To Do to Win Valentine’s Day

Your Valentine’s Day to do list should look something like this:

  1. add more subscribers to your email lists
  2. segment your list
  3. schedule when you are going to send the emails
  4. write great subject lines
  5. design amazing emails

Valentine’s Day is all about love and that means you shouldn’t have a “one night stand” with your email list. . (tweet this)

Treat this holiday right, and it can bring you HUGE benefits on long term.

Also, don’t make this holiday about you: make it about your customers and about your audience.

Help them experience a day they’ll never want to forget.

How to grow your email list very fast

I know, Valentine’s day is almost here. Getting more email leads & subscribers in such a short time is not an easy task.

Don’t freak out though, everything is not lost. We’ve got a few tips that can earn you some serious Valentine’s business.

Create a valentine’s Day Business Venture

Partner up with other companies, find companies that are not selling products or services suitable for Valentine’s Day. However, they might have bigger email lists than you do.

By partnering up with them you’ll get to increase the sales of your products and they’ll get a partnership commission out of a holiday which otherwise would bring them no extra sales.

Closing a partnership might take time so get it done right now.

ADD BUcketloads of subscribers by using behavioral targeting

If you are not using PadiAct, maybe this is the best opportunity for you to try it out.

You can start by defining a campaign and target people exclusively for the Valentine’s Day lists.

Here are a few tips to get loads of email subscribers from Day 1:

  • identify the most successful products of last year’s Valentine’s Day and ask people to subscribe while visiting similar products
  • target visitors after spending at least 2 minutes viewing the products (they are still in the researching phase)
  • offer them the best reason to subscribe, so they can’t refuse you: let people know about the Valentine’s Day exclusive emails with tips, gifts and promotions.
Setting up targeting rules inside PadiAct.

Example: How to target visitors with PadiAct.

Segment and clean your lists

On the romantic 14th of February and the days before it, the subscribers are going to receive loads of emails with Valentine’s offers. For them, it will be a tipping point and people will probably “abuse” the Report as spam or Unsubscribe buttons.

That’s why, you need to be one step ahead.

The week of 14th of February should be a week when open rates, click rates and purchases are at their best.

Here are a few segments that you should look into:

  • gender: craft emails respecting the fact men & women have different needs
  • activity: the closer you get to the last emails of your Valentine’s Day campaign, the more you should refrain yourself from sending emails to inactive subscribers
  • interest: use different call to actions in emails to identify user interest. Based on the links they’ve clicked, add subscribers in different buckets
  • age: a 40 year couple will probably have a different idea on how to spend that day compared to an 18 year one

A great way to keep your lists clean, is to allow people to opt-out of the Valentine’s Day emails, but to stay subscribed toyour other lists. A visible copy like the following one with the appropriate link should do the job:

I already found a gift and no longer want to receive Valentine’s Day emails.

Drip your emails

We already told you that love is in the air, a “one night stand” is very a bad idea.

Don’t plan a single email for Valentine’s Day. Avoid the “hit and run” approach.

Build a campaign that reminds people about the big day, a campaign with ideas on how to surprise their partners, makes it easy for them to find a gift and then follow up to make sure everything went well.

Is it your first Valentine’s Day email campaign?

Feel free to use the following Valentine’s Day Marketing Calendar:

20th-22ND January – announce Valentine’s Day

Send an email to all your subscribers reminding them that Valentine’s Day is coming. Tell them to hop on the exclusive Valentine’s day email list.

Give a few hints of presents or things they can do for their special one.

Add up to 3 call to actions in the email, each one of them describing a different user intention.

Future campaigns should be sent to visitors based on what link they clicked.

January 27th – 30th – content aware campaign

Based on expressed intention through the links they’ve clicked in the previous email, send them suggestions of gifts.

Make sure to add a story to each gift idea.

People would rather relate to stories than to product descriptions, so you’ll make their choice easier.

February 3RD – 5th – launch THE OFFER

The period when most people do the purchases. The more they delay, the harder it will be to find and have the perfect gift delivered on time.

Be creative about your incentive. Go beyond the classic discounts.

Discounts are always welcomed, but extravagant wrapping of purchased products can make a strong impression, especially on Valentine’s Day.

10th of February – continue with the promotion

Only send to people that opened at least one email in the last 3 months.

From this moment on, you are playing the safe card and you are keepings unsubscribes and spam reports as low as possible. This email should speak of urgency. It’s the last chance of buying a gift, if it’s not too late already.

13th of February – the day before

It’s probably too late to sell anything and deliver it on time. To the subscribers that did not purchase anything for their loved ones, offer them some tips on how to save the day. To the ones that did purchase, give them tips on how to surprise without actually giving them a gift.

This one email might be the one that actually helps you WIN your email list. If you provide them with great ideas on how to save the day, your subscribers will remember you and they will recommend you to all their friends.

15th of February – the day after

Encourage subscribers to write back their stories. Maybe even through in a prize or some gift cards.

Get as many testimonials & stories as possible.

Create content around your customers’ stories (it can be an article, a video or an infographic), and post it on Pinterest, Facebook and, what the heck, release it even on Google+.

Make it a Valentine’s Day that everyone remembers, and promote it heavily so that your competition will be jealous because they’ve decided to have a “one night stand” instead of actually providing help to their audience

Subject lines your email list will not ignore

One of your biggest challenges will be to get as many subscribers to open your emails. Here is what Experian found in a study they’ve conducted last year:

experian

As you see, subject lines are crucial, so here’s a list that can get you started on writing great emails:

  • Hurry, Cupid’s Counting Down! Send a Special Greeting Card
  • 3 Days Until Valentine’s Day. Find The Perfect Gift Today Or It Could Be Your Last.
  • Order now to avoid heartbreak this Valentine’s
  • For love or money?
  • Get gifts as extraordinary as your Valentine
  • Valentine’s Day gifts for your Rebecca
  • You’ll ❤ Key Pieces for the Season
  • We’ve got a crush (or two). How about you?
  • Ten Ways to Say “I Love You”
  • Wine, Chocolates & $0 Shipping
  • Will You Be Our Valentine? Sweepstakes, News, & More To Show Our LUV
  • Last Chance to Get the Look You Love Before V-Day

By sending up to 6 emails ’till the big day, you’ll have a chance to test a few sets of subject lines to find the best one for you.

Design amazing emails

Once you have subscribers open your emails, the copy and the design are going to be decisive in having people become customers as well.

Check out the following designs that were shared heavily on the web. Click on the images to get the full newsletter:

01-apple

02-perfume

03-pink

04-starbucks

05-restaurants

06-trips

07-jewels

08-furniture

 

How will you approach valentine’s day in 2014?

What are your plans for 2014’s Valentine’s Day?

What worked for you the last year and what do you plan to do better in 2014?

Did we miss something? We would love to hear your opinion on this article.

Collect Email Subscribers & Leads Using BlackMail

Here at PadiAct we are committed to growing your email leads & subscribers lists. This is what we know best, this is what we do for hundreds of online businesses. With this mission in mind we are constantly testing and … Continue reading

Here at PadiAct we are committed to growing your email leads & subscribers lists.

This is what we know best, this is what we do for hundreds of online businesses.

blackmail

With this mission in mind we are constantly testing and experimenting with features, pop-ups and targeting rules to find new and effective ways to get you more emails.

Recently, we developed a design that we think will skyrocket your subscription rates.

We introduce you: BlackMail

Hihi! Gotcha!

I had you worried there for a second.

Blackmail_form

BlackMail is a slick, yet elegant, predesigned subscription form that you can use as a popup, left to right slider and bottom slider, just like the other 2 predesigned styles (Default and Good Old Mail).

Adding the image is very easy, you just need to paste the URL where you hosted the image.

Recommended image width is 200px.

How to Start Using BlackMail

  1. Go and edit your campaign.

  2. Select the style to be BlackMail.

  3. Paste your image URL in the field

  4. Personalize the Interaction Look & Feel

  5. Quick preview it to see if you are happy with the results

  6. Fine tune your copy

  7. Save the campaign.

You’re done. Congratulations.

That’s it. Easy, right?

Now, just sit back, relax, and enjoy “the view” (the reports).

From now on, you will collect email leads and subscribers using “BlackMail”.