Every year, our partners continue to impress us with their improved capabilities, scope, adoption of testing methodologies, platforms and practices. Each one is working hard to improve on customer engagement, personalization, mobile optimization, analytics and more. The testing, personalization and optimization space has never been so exciting. At Brooks Bell, we are forever thankful for […]
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This year, Black Friday will look more like a month-long shopping journey than a one-day extravaganza. Ecommerce, of course will play a huge role in this holiday shopping season and mobile, more than ever, will represent an important channel for both research and conversion. While the prospect of such a protracted high-volume shopping period may […]
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What is more compelling to shoppers? A comparison of features across products and brands or the popularity of a brand The ability to trial the product The validation of an expert Depending on your brand or industry this may seem obvious. Shoppers, research has found, have a tendency to focus on one type of evaluation. […]
The post Are Your Customers More Interested in Detail, Experience, or Authority? Testing Can Help You Find Out appeared first on Brooks Bell.