5 Must-Read Optimization Posts for the Week of May 16

Some designers talk about the need to “dumb down” an experience, but your users are smart than you think, says Rovert Hoekman Jr. in Fast Company’s Co.Design. A core component of smart design is human psychology. Ignore this and your app or site will ultimately suffer. He outlines 14 truths about customers that everyone should keep […]

The post 5 Must-Read Optimization Posts for the Week of May 16 appeared first on Brooks Bell.

Careers in Optimization and Testing: March 21, 2016

Every week, we find and post the best career opportunities in testing and optimization at companies ranging from ecommerce to subscription services to media. Click on a link below to learn more about the position. Companies hiring now: Various positions Brooks Bell Raleigh, NC Analyst, Digital Analytics and Optimization Testing REI Kent, Washington Web Analyst, […]

The post Careers in Optimization and Testing: March 21, 2016 appeared first on Brooks Bell.

Careers in Testing & Optimization: January 12, 2016

As a result of frequent requests from our friends in the industry, we’re using our blog to help find the most talented analysts, strategists, developers, designers and managers in testing and optimization. Every week, we find and post the best career opportunities at companies ranging from ecommerce to subscription services to media. Companies hiring now: […]

The post Careers in Testing & Optimization: January 12, 2016 appeared first on Brooks Bell.

16 Favorite Reads From Our Partners—Thanks for a Terrific 2015!

Every year, our partners continue to impress us with their improved capabilities, scope, adoption of testing methodologies, platforms and practices. Each one is working hard to improve on customer engagement, personalization, mobile optimization, analytics and more. The testing, personalization and optimization space has never been so exciting. At Brooks Bell, we are forever thankful for […]

The post 16 Favorite Reads From Our Partners—Thanks for a Terrific 2015! appeared first on Brooks Bell.

5 Test Ideas to Learn More About Holiday Shoppers

This year, Black Friday will look more like a month-long shopping journey than a one-day extravaganza. Ecommerce, of course will play a huge role in this holiday shopping season and mobile, more than ever, will represent an important channel for both research and conversion. While the prospect of such a protracted high-volume shopping period may […]

The post 5 Test Ideas to Learn More About Holiday Shoppers appeared first on Brooks Bell.

Are Your Customers More Interested in Detail, Experience, or Authority? Testing Can Help You Find Out

What is more compelling to shoppers? A comparison of features across products and brands or the popularity of a brand The ability to trial the product The validation of an expert Depending on your brand or industry this may seem obvious. Shoppers, research has found, have a tendency to focus on one type of evaluation. […]

The post Are Your Customers More Interested in Detail, Experience, or Authority? Testing Can Help You Find Out appeared first on Brooks Bell.