This is a guest post by Stefan Bhagwandin, with Monetate partner Leanplum. Personalization has the potential to level up your mobile messaging, but it’s hard to know where to start. It’s easy to consider the more…
Get data-backed ecommerce guidelines you can implement right away to increase revenue. If you’re wondering what works best right now in ecommerce, you’re in luck. We just launched a comprehensive guide (247 guidelines) on ecommerce best practices, all derived from user testing and custom research. If you’re under 1000 purchases a month and can’t run your […]
The truth is people don’t like getting sold to; they like being told stories through content. Content engages people in a way no sales pitch can. Content touches people’s emotions: it makes them sad, angry, happy, excited, and much more. At the same time, content can show them a picture of a problem of their life, and how they can solve it by using a product you sell. That’s where the power of content marketing lies. The best part is, any company can use this power for their own good. Including your e-commerce store. The not-so-good part is, it can be complicated to do it…
The post How to do Content Marketing for E-commerce the Right Way appeared first on The Daily Egg.
Nothing works all the time on all sites. That’s why we test in the first place; to let the data tell us what is actually working. That said, we have done quite a bit of user experience on ecommerce sites and have seen some trends in terms of what generates positive experiences from a customer perspective. […]
Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. Moreover, they can have considerable positive effects on the user experience as well, which translates into metrics that are harder […]
The post 10 Product Recommendation Techniques to Improve UX and Conversions appeared first on ConversionXL.
[Guest article by Brandon Leibowitz] Trust is a crucial element in influencing consumers’ purchase decisions. Experts at the Singapore Management University published an extensive study on the relationship between trust and consumers’ intent to buy. The study revealed that people […]
Waitrose is a brick-and-mortar chain of British supermarkets with a strong ecommerce presence. The first location opened in 1904. What started as a small grocery store in West London is now a regional chain with…
As mobile commerce continues to rise in popularity, marketers continue to try to crack the conversion code. How can you make the journey from browsing to checkout as seamless as possible? A recent Business2Community post examines three important features of highly optimized mobile sites. Quick tip: Include a checkout progress indicator. Continue reading: Mobile conversion […]
The post 5 Must-Read Optimization Posts for the Week of August 19 appeared first on Brooks Bell.