How to do Content Marketing for E-commerce the Right Way

content marketing ecommerce

The truth is people don’t like getting sold to; they like being told stories through content. Content engages people in a way no sales pitch can. Content touches people’s emotions: it makes them sad, angry, happy, excited, and much more. At the same time, content can show them a picture of a problem of their life, and how they can solve it by using a product you sell. That’s where the power of content marketing lies. The best part is, any company can use this power for their own good. Including your e-commerce store. The not-so-good part is, it can be complicated to do it…

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16 Ecommerce A/B Test Ideas Backed by UX Research

Nothing works all the time on all sites. That’s why we test in the first place; to let the data tell us what is actually working. That said, we have done quite a bit of user experience on ecommerce sites and have seen some trends in terms of what generates positive experiences from a customer perspective. […]

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10 Product Recommendation Techniques to Improve UX and Conversions

Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. Moreover, they can have considerable positive effects on the user experience as well, which translates into metrics that are harder […]

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5 Must-Read Optimization Posts for the Week of August 19

As mobile commerce continues to rise in popularity, marketers continue to try to crack the conversion code. How can you make the journey from browsing to checkout as seamless as possible? A recent Business2Community post examines three important features of highly optimized mobile sites. Quick tip: Include a checkout progress indicator. Continue reading: Mobile conversion […]

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5 Must-Read Optimization Posts for the Week of July 22

To make your product more successful, make your target audience the heroes of your story. That’s the message of writer and consultant Donna Lichaw, who was recently interviewed in Content Science Review. “Customers don’t really care about your brand’s story; they only care about their own story and their problems,” she said. “You have to […]

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5 Must-Read Optimization Posts for the Week of July 15

Personalization is currently a hot topic in ecommerce—perhaps the hottest. But with all the talk about tactics and trends (not to mention all the money spent implementing personalization programs), companies are still in the beginning stages of figuring out how to get it right. A recent post on ConversionXL’s blog explores how to create a […]

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