Before You Design for ‘the Fold,’ Run This Test

“Above the fold” is a newspaper term to describe front page content that’s visible when the newspaper is folded. The strategy is simple and ubiquitous: Big stories go above the fold, where customers can see them easily. In digital, above the fold describes what visitors see on your webpage before they scroll down. During the […]

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5 Must-Read Optimization Posts for the Week of April 11

If you want to optimize for conversions on your website, mobile app, or other digital properties, it’s a given that you need to be testing. But it’s easy to forget that not everyone is equipped for experimentation. So what do you do if you don’t have enough traffic to run valid tests? Or if you can’t […]

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