Online UX Courses for Almost Free

Online User Experience (UX) Courses and Literature Made by Experts for (almost) Free at Interaction Design Foundation Online UX Design courses for (almost) free sounds too good to be true, right? Yet, that’s exactly what the Interaction Design Foundation provides. Based on the Danish system of free education to citizens, the co-founders of the Interaction Design […]

Thoughtful and Fun Interfaces in the Reykjavik City Museum

I stopped over in Iceland on the way to a conference and popped in to the Reykjavik City Museum, not knowing what I’d find. I love the idea of technology in a museum, but I’m usually disappointed. Either the concepts are bad, the technology is silly (press a button, light some text), or it just … Continue reading Thoughtful and Fun Interfaces in the Reykjavik City Museum

5 Must-Read Optimization Posts for the Week of July 15

Personalization is currently a hot topic in ecommerce—perhaps the hottest. But with all the talk about tactics and trends (not to mention all the money spent implementing personalization programs), companies are still in the beginning stages of figuring out how to get it right. A recent post on ConversionXL’s blog explores how to create a […]

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5 Must-Read Optimization Posts for the Week of May 30

If you want to increase ecommerce sales, you need to think beyond improving abandonment rates and checkout flow. In a new Inc. article, the CEO of Magento, one of the most popular ecommerce platforms, explains that the fast-evolving ecommerce landscape requires flexibility, engagement, and creativity. He also talks about the role content plays in establishing […]

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Before You Design for ‘the Fold,’ Run This Test

“Above the fold” is a newspaper term to describe front page content that’s visible when the newspaper is folded. The strategy is simple and ubiquitous: Big stories go above the fold, where customers can see them easily. In digital, above the fold describes what visitors see on your webpage before they scroll down. During the […]

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5 Must-Read Optimization Posts for the Week of April 11

If you want to optimize for conversions on your website, mobile app, or other digital properties, it’s a given that you need to be testing. But it’s easy to forget that not everyone is equipped for experimentation. So what do you do if you don’t have enough traffic to run valid tests? Or if you can’t […]

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