Website Optimization For Beginners: 2019 Edition

Ever found yourself figuring out Q1 goals and strategy for your team – midway through Q1? Well, the new year is fast approaching, and there’s no better time than now to start planning 2019 (before it begins!) That’s why I joined Drift…

cro beginner pack

Ever found yourself figuring out Q1 goals and strategy for your team – midway through Q1? Well, the new year is fast approaching, and there’s no better time than now to start planning 2019 (before it begins!) That’s why I joined Drift’s upcoming virtual Unconference as a guest speaker; to help digital marketers like you get a jump on your marketing roadmap — particularly when it comes to website optimization. My talk (accessible on-demand on December 13th) will center around avoiding the pitfalls many companies fall into when they are focused on raising their conversion rates, and sharing effective strategies...

The post Website Optimization For Beginners: 2019 Edition appeared first on The Daily Egg.

What are your website visitors doing?

Chances are that you’re tracking your website visitors en masse. You’re probably tracking acquisition sites, tallying up conversions and working to optimize your pages for the best success. But with all of that quantitative research, do you know about each individual user’s journey, and where they are struggling on your site? If not, you should […]

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Chances are that you’re tracking your website visitors en masse. You’re probably tracking acquisition sites, tallying up conversions and working to optimize your pages for the best success. But with all of that quantitative research, do you know about each individual user’s journey, and where they are struggling on your site? If not, you should check out one of our partners: SessionCam.

Jonathan Hildebrand, Brooks Bell’s Sr. Director of UX & Design, spoke at SessionCam’s user conference last week in Chicago. If you’re unfamiliar with SessionCam, the company began with a mission of building the best session replay solution on the market.  Over time the solution has grown into a fully-fledged behavioral analytics solution including heatmaps, conversion funnels, form analytics and more.

We’ve been blown away by the machine learning algorithms which identify signs of customer struggle and frustration on a website.  We sat down with Jonathan to ask him for a couple takeaways from the event.

As a UX expert, what do you appreciate most about SessionCam?

Where SessionCam really shines is in the qualitative data it provides, which can uncover major hurdles on your site in ways that quantitative data could never reveal. SessionCam’s recordings allow customers to watch a complete play-by-play of a visitor’s experience on the site, whether it’s through a mobile device or desktop.

What about specific to testing?

From a testing perspective, SessionCam can be great for post-test analysis since it allows you to watch videos from the live test experiences. The Customer Struggle Score is also a great way to understand where problems are occurring.

Any interesting case studies?

Definitely. One that comes to mind is a retailer that has a buy online, pick up in store (BOPUS) program. They were using SessionCam to uncover the source of order mistakes. When there was an error at pickup, they would go back and watch that customer’s online session to see if a problem occurred during the online order process and determine if there were any improvements they could make.

And you only need to check out their website to see the kind of value that SessionCam has added to many of the world’s leading brands.

If you’re interested in finding out more about SessionCam, give us a shout.

The post What are your website visitors doing? appeared first on Brooks Bell.

How a Strange Fact About Eyeballs Could Change Your Whole Marketing Plan

Professional public speakers have a knack for getting just the right reactions from their audiences. What they know will help you tweak your entire marketing campaign.
The post How a Strange Fact About Eyeballs Could Change Your Whole Marketing Plan…

How a Strange Fact About Eyeballs Could Change Your Whole Marketing Plan

Professional public speakers have a knack for getting just the right reactions from their audiences. What they know will help you tweak your entire marketing campaign.

The post How a Strange Fact About Eyeballs Could Change Your Whole Marketing Plan appeared first on Neuromarketing.

Human-Robot/AI Relationships: Interview with Dr. Julie Carpenter

Over at https://HumanAutonomy.com, we had a chance to interview Dr. Julie Carpenter about her research on human-robot/AI relationships. As the first post in a series, we interview one the pioneers in the study of human-AI relationships, Dr. Julie Carpenter. She has over 15 years of experience in human-centered design and human-AI interaction research, teaching, and … Continue reading Human-Robot/AI Relationships: Interview with Dr. Julie Carpenter

Over at https://HumanAutonomy.com, we had a chance to interview Dr. Julie Carpenter about her research on human-robot/AI relationships.

As the first post in a series, we interview one the pioneers in the study of human-AI relationships, Dr. Julie Carpenter. She has over 15 years of experience in human-centered design and human-AI interaction research, teaching, and writing. Her principal research is about how culture influences human perception of AI and robotic systems and the associated human factors such as user trust and decision-making in human-robot cooperative interactions in natural use-case environments.

Designing the technology of ‘Blade Runner 2049’

The original Bladerunner is my favorite movie and can be credited as sparking my interest in human-technology/human-autonomy interactions.  The sequel is fantastic if you have not seen it (I’ve seen it twice already and soon a third). If you’ve seen the original or sequel, the representations of incidental technologies may have seemed unusual.  For example, the … Continue reading Designing the technology of ‘Blade Runner 2049’

The original Bladerunner is my favorite movie and can be credited as sparking my interest in human-technology/human-autonomy interactions.  The sequel is fantastic if you have not seen it (I’ve seen it twice already and soon a third).

If you’ve seen the original or sequel, the representations of incidental technologies may have seemed unusual.  For example, the technologies feel like a strange hybrid of digital/analog systems, they are mostly voice controlled, and the hardware and software has a well-worn look.  Machines also make satisfying noises as they are working (also present in the sequel).  This is a refreshing contrast to the super clean, touch-based, transparent augmented reality displays shown in other movies.

This really great post/article from Engadget [WARNING CONTAINS SPOILERS] profiles the company that designed the technology shown in the movie Bladerunner 2049.  I’ve always been fascinated by futuristic UI concepts shown in movies.  What is the interaction like?  Information density? Multi-modal?  Why does it work like that and does it fit in-world?

The article suggests that the team really thought deeply about how to portray technology and UI by thinking about the fundamentals (I would love to have this job):

Blade Runner 2049 was challenging because it required Territory to think about complete systems. They were envisioning not only screens, but the machines and parts that would made them work.

With this in mind, the team considered a range of alternate display technologies. They included e-ink screens, which use tiny microcapsules filled with positive and negatively charged particles, and microfiche sheets, an old analog format used by libraries and other archival institutions to preserve old paper documents.