When growing your business, how do you find the right customer acquisition channel without overspending or investing in the wrong opportunities? That’s the question answered in a recent post on Optimizely’s blog. In an interview, the CMO of 99designs discusses reducing customer acquisition costs and optimizing customer acquisition through A/B testing. Read the post: how […]
The post 5 Must-Read Optimization Posts for the Week of August 5 appeared first on Brooks Bell.
One of the fundamental new features of Universal Analytics is user-centric measurement. This includes measurement across multiple devices – computers, smart phones, tablets, kiosks, etc. But this change introduces a number of new challenges for analysts and marketers. In order to do cross device measurement you need to understand some of the challenges and limitation. […]
Understanding Cross Device Measurement and the User-ID is a post from: Analytics Talk by Justin Cutroni
The post Understanding Cross Device Measurement and the User-ID appeared first on Analytics Talk.