We’re always trying to optimize our websites to improve them and get more customers, but most of the time we’re completely wrong about what we think our customers want and what will actually improve our conversions. “Lean” methodology has been around for a while, it’s a highly efficient way to improve business by creating more value for
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Below is a great infographic that we discovered about landing page optimization. It covers a lot of interesting points about website optimization and we wanted to elaborate on the main points in the diagram to give you more details on how to get the most from your website. Firstly we’ll go through the reasons why
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A/B testing is a great way to optimize landing pages and increase conversions for your website. This is something that should be done continuously, however there are many pitfalls and limitations that marketers need to be aware of. Statistical significance The biggest pitfall for marketers when running A/B tests is statistical significance. Take Tom for
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Here is an interesting study conducted by The Nielsen Company in March 2010. They analyzed the top online retailers and calculated their conversion rates, which was the percentage of unique vistiors that made an online purchase on the given site. The top e-commerce sites ranked by conversions showed huge, almost unheard of conversion rates. Here
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