Growth hacking is a mix between computer science and marketing. It is data driven marketing mixed with continual tests. At Growth Giant we are strong believers of growth hacking as an effective way to grow which is why we are always analysing different strategics that people are using. You’ve all read and heard about the
Marketers and website owners work on generating as much traffic as they can for their websites. They drive traffic from a variety of different sources which makes it very difficult to identify who is converting and how to increase conversions. All the traffic flows into the same funnel and a single conversion rate is the
Marketers often focus on increasing traffic and building more awareness of their product or brand. However, post click marketing can have more impact on bottom line revenue, sales and product/service use. Increasing the conversion rate of a page by even 1 or 2 percent can dramatically improve key metrics. Here are 5 tips on how
We’re always trying to optimize our websites to improve them and get more customers, but most of the time we’re completely wrong about what we think our customers want and what will actually improve our conversions. “Lean” methodology has been around for a while, it’s a highly efficient way to improve business by creating more value for
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Below is a great infographic that we discovered about landing page optimization. It covers a lot of interesting points about website optimization and we wanted to elaborate on the main points in the diagram to give you more details on how to get the most from your website. Firstly we’ll go through the reasons why
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A/B testing is a great way to optimize landing pages and increase conversions for your website. This is something that should be done continuously, however there are many pitfalls and limitations that marketers need to be aware of. Statistical significance The biggest pitfall for marketers when running A/B tests is statistical significance. Take Tom for
Here is an interesting study conducted by The Nielsen Company in March 2010. They analyzed the top online retailers and calculated their conversion rates, which was the percentage of unique vistiors that made an online purchase on the given site. The top e-commerce sites ranked by conversions showed huge, almost unheard of conversion rates. Here
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