How Tough Mudder Gained a 9% Session Uplift by Optimizing for Mobile Users

The following is a case study about how Tough Mudder achieved a 9% session uplift by optimizing for mobile. With the help of altima° and VWO, they identified and rectified pain points for their mobile users, to provide seamless event identification and sign-ups.  About the Company Tough Mudder offers a series of mud and obstacle […]

The post How Tough Mudder Gained a 9% Session Uplift by Optimizing for Mobile Users appeared first on VWO Blog.

15 Conversion Rate Experts Share Why to Step Up from A/B Testing to Conversion Optimization

A/B testing and conversion rate optimization (CRO) are not synonymous, but often confused. A/B testing is exactly what it says—a test to verify different sets of variations on your website. Conversion rate optimization, however, is much more than just testing. Conversion optimization is a scientific process that starts with analyzing your business’ leaks, making educated […]

The post 15 Conversion Rate Experts Share Why to Step Up from A/B Testing to Conversion Optimization appeared first on VWO Blog.

A 4-Fold Approach to Increasing Conversion Rate on your Website

The problem with a traffic graph that’s going upward is that it’s not determinant of the number of customers. You can keep investing in traffic acquisition strategies until the cows come home, but that won’t yield any tangible results if you don’t optimize your website for conversions. But how do you go about adopting conversion […]

The post A 4-Fold Approach to Increasing Conversion Rate on your Website appeared first on VWO Blog.

A Starting Perspective: Preparing Your Site for CRO

What is conversion rate optimization? For bloggers, it’s a relatively simple desire that almost everyone has—you want more people to come to your website or blog and become loyal followers by providing their email addresses!  For ecommerce sites, it’s more sales and items added to the cart.  For service providers, it’s more contact forms and

The post A Starting Perspective: Preparing Your Site for CRO appeared first on Growth Giant.

10 Quora Threads About Conversion Rate Optimization

Quora has quickly become a valuable resource where people are able to ask questions about literally anything and receive high quality answers from qualified professionals and experts. There are a lot of questions asked about conversion rate optimisation and A/B testing, so we have gone through them all and compiled the top 10. Here they

The post 10 Quora Threads About Conversion Rate Optimization appeared first on Growth Giant.

Tools to increase conversion rates

There are literally hundreds of different ways to increase the conversions of your website and landing pages. There are a lot of tools that you can use to help you with market research, formulating a hypothesis, user experience and increasing the overall conversion of your site. Here are some useful tools that you can use to

The post Tools to increase conversion rates appeared first on Growth Giant.