How to Structure Your Optimization and Experimentation Teams

It’s important to know the most efficient way to arrange your optimization team to ensure their productivity and yours. But what’s the best way to structure your team? Should optimization folks be in a separate team? Or under product teams? Or marketing? There’s several different ways, and choosing which one works best for your company […]

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How Tough Mudder Gained a 9% Session Uplift by Optimizing for Mobile Users

The following is a case study about how Tough Mudder achieved a 9% session uplift by optimizing for mobile. With the help of altima° and VWO, they identified and rectified pain points for their mobile users, to provide seamless event identification and sign-ups.  About the Company Tough Mudder offers a series of mud and obstacle […]

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15 Conversion Rate Experts Share Why to Step Up from A/B Testing to Conversion Optimization

A/B testing and conversion rate optimization (CRO) are not synonymous, but often confused. A/B testing is exactly what it says—a test to verify different sets of variations on your website. Conversion rate optimization, however, is much more than just testing. Conversion optimization is a scientific process that starts with analyzing your business’ leaks, making educated […]

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A 4-Fold Approach to Increasing Conversion Rate on your Website

The problem with a traffic graph that’s going upward is that it’s not determinant of the number of customers. You can keep investing in traffic acquisition strategies until the cows come home, but that won’t yield any tangible results if you don’t optimize your website for conversions. But how do you go about adopting conversion […]

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A Starting Perspective: Preparing Your Site for CRO

What is conversion rate optimization? For bloggers, it’s a relatively simple desire that almost everyone has—you want more people to come to your website or blog and become loyal followers by providing their email addresses!  For ecommerce sites, it’s more sales and items added to the cart.  For service providers, it’s more contact forms and

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10 Quora Threads About Conversion Rate Optimization

Quora has quickly become a valuable resource where people are able to ask questions about literally anything and receive high quality answers from qualified professionals and experts. There are a lot of questions asked about conversion rate optimisation and A/B testing, so we have gone through them all and compiled the top 10. Here they

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