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Category Archives: Conversion Optimization
Proper placement of your “trust logos” will improve your conversion rate
Proper Trust Logo Placement for Rockin’ Conversions
Verisign recently published a study demonstrating that the “trust index” of your average web visitor is at a paltry 61.5 points out of a possible 100. (
In other words, your average web visito… Continue reading
Posted in Conversion Optimization, Syndicated
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Heard the One About Link Sabotage, Negative SEO & Penguin?
Google makes its name, and not a small amount of money, from its signature product, search results. While Google still dominates the search engine market; some have it at over 80% market share, it wouldn’t take long for poor quality results to shift … Continue reading
What makes a world class conversion optimization organization?
I’ve been thinking about what makes a world class conversion optimization organization for the past couple of days and have come up with what I think are the top 6 criteria.
I wasn’t shooting for 6 but it seems to cover all bases. Here they are … Continue reading
Posted in Conversion Optimization, Syndicated
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Shopping Cart Abandonment Rate Statistics [Infographic]
If you run an e-commerce business, you must be aware of Shopping Cart Abandonment Statistics of your website. For those who have never heard of this term before, Shopping cart Abandonment rate is the percentage of shoppers who placed products in the S… Continue reading
Posted in Conversion Optimization, Syndicated
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Conversion Optimization Basics
Improve your website’s conversion with four foundational elements
It’s tempting to view conversion optimization as a checklist of things to test or things to tweak on your site.
And while optimization does largely depend on your attention to detail… Continue reading
Posted in Conversion Optimization, Syndicated
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Webinar: Ecommerce Product Page Optimization
Note: If you attend our webinars, you know that seating runs out very quick. We will limit registration to the first 100 participants.
Date: Thu, May 17, 2012 12:00 PM – 1:00 PM EST
How do you design your product pages to persuade visitors to conv… Continue reading
Posted in Conversion Optimization, Syndicated
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4 Ways to Increase Conversions
You only have a few seconds to convince your visitor to stay on your landing page. These seconds are critical and your landing page needs to do everything it can to make a great first impression. If you are looking to increase your lead generation effo… Continue reading
Posted in Conversion Optimization, Strategy, Syndicated
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Conversion Optimization for Content: Publishing site decreases bounce rate 43%
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When you think of conversion optimization, you likely think of a page with a very clear funnel and conversion objective. For example, selling a product or getting an email address in a lead capture form. But what if your goal is to simply engage … Continue reading
Do Your Customers Trust Your Advertising?
Nielsen recently released the results of their latest Global Trust in Advertising Survey (see below). They did their first global survey in 2005 and the findings have since been used by marketers to underscore the high level of trust consumers have in … Continue reading
Putting the Action into your Calls to Action
Long calls to action, short calls to action, just about anything you can dream up can be turned into a call to action on a lead generation website.
So how do you construct an effective call to action for a lead generation website?
Despite being one of… Continue reading
New Features You Need on Apparel Product Pages
More people are buying clothes online than ever before. Here are two features you NEED to have on your apparel product detail pages … Continue reading
Posted in Conversion Optimization, Syndicated
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Improve Your Conversion Rate with Your Privacy Policy
Way back in March, 2000, Business Week ran a cover story about internet privacy that included a survey of users, the vast majority of which were either “somewhat” or “very” concerned about the privacy of their personal information online.
It’… Continue reading
Posted in Conversion Optimization, ecommerce, Syndicated
Tagged Business, conversion rate
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Ecommerce Checkout Optimization – Webinar Recordings
The recording of our last webinar, Ecommerce Checkout Optimization, is available now. The webinar covered:
A systematic process for optimizing your website that addresses the FUD (fears, uncertainties and doubts) surrounding the purchase process
H… Continue reading
Posted in Conversion Optimization, Syndicated
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AB test produces an increase in conversion rate but no increase in revenue
I talked recently to a customer who ran a test that produced excellent increases in conversion rates. The customer complained that they did not see an increase in revenue as a result of deploying the wining combination. This was very unusual. And while… Continue reading
Posted in Conversion Optimization, Syndicated
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Conversion is a Wicked Game
One of the most appealing truths of Conversion Rate Optimization is that it’s a game without end. Regardless of how well your ecommerce platform converts, you can always do better. Even if you reached that mythical place of 100% conversions, you can … Continue reading
