How do you write content that encourages engagement? Contributor Jennifer Spencer shares five tips to keep in mind when creating a story for your readers.
Blogging is a powerful B2B content marketing tool. But many B2B content marketers aren’t getting anything close to its full effectiveness. So they conclude that blogging doesn’t work, or at least that it doesn’t work for their business. In fact, you could be reaping massively higher traffic, leads, and sales with a well-constructed blogging strategy. By the end of this guide, you’ll know why blogging works and how to create, implement, and measure a blogging strategy that will work for you. First, though… 1. Why Blog at All? Blogging regularly can lead to more traffic, more leads, and more sales….
This is the first in a series of films featuring Square sellers rolling out in 2017.
Reading Time: 8 minutesExpert: Rand Fishkin, Founder, MOZ Note: This section was originally published in Rand’s post on the Moz Blog “8 Predictions…Read blog postabout:9 digital marketing trends to stay on top of in 2017
The post 9 digital marketing trends to stay on top of in 2017 appeared first on WiderFunnel Conversion Optimization.
Contributor Jacob Baadsgaard says great content doesn’t have to do with word count — it’s about giving your audience what they’re looking for.
It’s not easy to keep coming up with new ideas for content. Columnist Rachel Lindteigen reveals steps you can take to help with the process.
As buyers drown in a sea of marketing messages, how do you ensure that customers will notice your brand? Columnist Jim Williams says user-generated content is key.
Get your content marketing program in tip-top shape for the new year. Columnist Rachel Lindteigen shares five ways to find success with your content in 2017 and beyond.
Columnist Scott Vaughan shares some of the ways his experience in the media and publishing world has shaped the strategies and tactics he’s applied to his B2B marketing efforts.
Columnist Kerry Jones shares industry benchmarks for content marketing success based on actual results in 15 verticals.