How RuneScape Leveled Up Revenue Through Process-Driven CRO

The following is a case study about how RuneScape followed a structured conversion optimization (CRO) program to increase revenue on its website. About RuneScape RuneScape is a fantasy massively multiplayer online role-playing game (MMORPG). It was developed by Jagex and launched in January 2001. The popularity of the game is enormous. RuneScape has welcomed over […]

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How Dropbox does A/B-testing

We were recently invited to speak at Google’s European headquarters. For part of the session, one of our clients, Dropbox, kindly agreed to be interviewed by our co-founder Karl Blanks. It’s not often that you get to see inside companies as successful and inspiring as Dropbox. In the following video with Brian O’Sullivan—a Senior Growth […]