Aiming for 1:1 Personalization? Here’s a Better Approach.

For most of the last decade, A/B testing has been the cornerstone of most site optimization programs. We learned that measuring in controlled environments can give us tangible ROI while empowering marketers to prove their campaigns’ worth. At the beginning, big wins were plenty, and testing took off. As those programs and experiences became more optimized, […]

The post Aiming for 1:1 Personalization? Here’s a Better Approach. appeared first on Brooks Bell.

Before You Design for ‘the Fold,’ Run This Test

“Above the fold” is a newspaper term to describe front page content that’s visible when the newspaper is folded. The strategy is simple and ubiquitous: Big stories go above the fold, where customers can see them easily. In digital, above the fold describes what visitors see on your webpage before they scroll down. During the […]

The post Before You Design for ‘the Fold,’ Run This Test appeared first on Brooks Bell.

What We Learned at Adobe Summit

A few weeks ago, several members of the Brooks Bell team attended the largest digital marketing conference in the world: Adobe Summit. Amid the backdrop of the Las Vegas mountains, we attended sessions on digital marketing tools and trends, met industry leaders, and had great networking opportunities with existing and potential clients alike. What’s new […]

The post What We Learned at Adobe Summit appeared first on Brooks Bell.

5 Must-Read Optimization Posts for the Week of April 4

Interested in building a dynamite data science team? In First Round Review, Instacart’s data science VP explains when you should invest in talent (“Data science only matters if data drives action”), where the team should fall in your org structure, and how to build a data-driven culture. The post is aimed at startups, but any […]

The post 5 Must-Read Optimization Posts for the Week of April 4 appeared first on Brooks Bell.

When Secondary Metrics Matter: Brooks Bell Experts Weigh In

Metrics are the foundation of testing, but determining what to measure is one our most complex tasks. Before you can analyze the numbers and apply what you’ve learned, you must first determine the metrics that matter most. At Brooks Bell, a cross-functional group representing all departments meets regularly to share knowledge and explore issues in […]

The post When Secondary Metrics Matter: Brooks Bell Experts Weigh In appeared first on Brooks Bell.

March Madness: Why an Algorithm Probably Won’t Give You a Winning Bracket

Although I have a master’s degree in advanced analytics, I filled out my NCAA March Madness bracket in 5 minutes, just seconds before the tip-off of the first game. Maybe you’ve heard of the model I used: it’s called “advanced gut instinct.” Clearly, an algorithm could do better than human instinct, right? Maybe, but maybe not. Here’s […]

The post March Madness: Why an Algorithm Probably Won’t Give You a Winning Bracket appeared first on Brooks Bell.

Careers in Optimization and Testing: March 21, 2016

Every week, we find and post the best career opportunities in testing and optimization at companies ranging from ecommerce to subscription services to media. Click on a link below to learn more about the position. Companies hiring now: Various positions Brooks Bell Raleigh, NC Analyst, Digital Analytics and Optimization Testing REI Kent, Washington Web Analyst, […]

The post Careers in Optimization and Testing: March 21, 2016 appeared first on Brooks Bell.

What’s the Best Way to Grow Your Testing Program? Brooks Bell Experts Share Their Insights

In order for a testing program to advance, it must do more than garner wins—it must grow in a way that’s steady, smart, and efficient. While increasing test velocity and generating new test ideas are signs that a program is growing, it doesn’t necessarily mean that the program will enjoy greater success. From maintaining the integrity of your […]

The post What’s the Best Way to Grow Your Testing Program? Brooks Bell Experts Share Their Insights appeared first on Brooks Bell.

Go Beyond the Online Calculator to Determine Sample Size

The premise of statistics is simple: “We have a population we want to understand, but we can’t measure everyone. Let’s collect a sample and use statistical inference to make the best decisions we can.” For a long time, digital testing used simple rules of thumb to answer the next obvious question: “When it comes to […]

The post Go Beyond the Online Calculator to Determine Sample Size appeared first on Brooks Bell.

Personalization: What You Need to Know Right Now (Part 2)

When it comes to personalization, how important is data collection? What’s the best advice for companies that want to step up their game? And how might personalization technology be improved in the future? In this two-part series (read part one), we ask a senior member of our data science team to explore the trends, challenges, and possibilities […]

The post Personalization: What You Need to Know Right Now (Part 2) appeared first on Brooks Bell.