Google Analytics: How to Set Up a Simple Goal

Google Analytics provides a great feature for website owners to be able to track specific campaigns, also called a goal. It can be places on pages, forms, or anything you are wanting to track for to see if a campaign has an effective website conversion. It also tracks how the visitor arrived to the area…

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What Do You Do After You First Apply Google Anayltics to Your Website?

When you get into creating and managing a website, at some point you’re going to hear about Google Analytics, especially being told you need to have it on your website. Regardless if you’re a blogger, a small business owner, or a big corporate business, you do need a tool to measure your site’s progress. Google…

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Web Browsers Most Susceptible to Browser Fingerprinting

Many believe unique browser fingerprinting is a silver bullet to single-handedly and anonymously identify users. Sadly or luckily (depending upon your perspective), browser fingerprints are far from unique. But as I’ll explore in this post, there are better ways to use browser fingerprinting to make it more unique/useful and there are also ways to hide […]

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Web Browsers Most Susceptible to Browser Fingerprinting is a post from Robert Kingston who blogs about Conversion Optimisation and Analytics Tips.

10 Sources of Direct Traffic & How To Track Direct Shares

Whenever people attempt to explain the meaning of direct visits, I always feel like it’s misleading or incomplete in some shape or form. You were probably told: “Oh, it’s those people who type in your domain name. Yeah that’s it.” Or: “Umm… they’re the people who bookmarked your website.” Sure they’re two possible sources of […]

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10 Sources of Direct Traffic & How To Track Direct Shares is a post from Robert Kingston who blogs about Conversion Optimisation and Analytics Tips.

Track What Visitors Copy From Your Site in Google Analytics

As you might be able to tell, it’s important for me to know if people are copying scripts from my site. To me, if a high proportion of visitors are copying my code, I know I’ve done my job. It’s simply a fancy way for me to determine engagement… but it’s not a typical behaviour […]

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Track What Visitors Copy From Your Site in Google Analytics is a post from Robert Kingston who blogs about Conversion Optimisation and Analytics Tips.

Track How Far Your Users Scroll in Google Analytics

Update 09/01/13: Improved script to exclude MSIE 5-8 as they don’t play nice with the jQuery viewport stuff I’m using to calculate scroll depth. At least it’s possible to filter these out of your reports if you do get dodgy browsers with scroll depth >100%. One of the most useful reports in tools like Mouseflow, […]

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Track How Far Your Users Scroll in Google Analytics is a post from Robert Kingston who blogs about Conversion Optimisation and Analytics Tips.

Tracking Browser Fingerprints in Google Analytics or Other Tools

Over the past 4-5 months or so, I’ve been watching SnowPlow Analytics develop into a sexy analytics platform. They’ve been sharing innovative ideas to make their platform as powerful as possible. Anyhow, something in particular caught my attention – track browser fingerprints in SnowPlow – and so, I decided to track this in Google Analytics. […]

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Tracking Browser Fingerprints in Google Analytics or Other Tools is a post from Robert Kingston who blogs about Conversion Optimisation and Analytics Tips.

Find Backlinks to Your Site With Google Analytics

With the demise of Yahoo Site Explorer at the end of 2011, it’s not all doom and gloom for SEOs around the world. There are still plenty of great ways to find backlinks without breaking the bank or compromising on the quality of your data (at least when it comes to your own site, that is). SEO […]

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Find Backlinks to Your Site With Google Analytics is a post from Robert Kingston who blogs about Conversion Optimisation and Analytics Tips.

Build a Conversion Rate Heatmap by Hour & Day of Week in Google Docs

Update 5th January 2013: Regretfully, Google discontinued the API that Mikael’s excellent script is based upon – and therefore this approach is broken. You can still do it manually – it’s just as fast! Read my original post on how to create a heatmaps of analytics data here. Thanks to a smart Finn called Mikael […]

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Build a Conversion Rate Heatmap by Hour & Day of Week in Google Docs is a post from Robert Kingston who blogs about Conversion Optimisation and Analytics Tips.